Transcript
Page 1: Content Marketing – The Rewards, The Challenges

Content Marketing – the rewards, the challenges and the skeptics.

Page 2: Content Marketing – The Rewards, The Challenges

Agenda

• Start from Scratch (what are the goals?)• Pitching (the dog and pony show)• Gathering Resources (rounding up the right soldiers)• Staying Organized (a.k.a. staying sane)• Educating Everyone (the dog and pony show pt.2)• Selecting the Right Tools (choose your weapons

wisely)• Managing Expectations (including your own)• Glitches (technical, metaphysical, philosophical, etc.)• The Big Three (content + SEO + social = )• Measurement (is this thing on?)• Resources

Page 3: Content Marketing – The Rewards, The Challenges

Start from Scratch (what are the goals?)

Page 4: Content Marketing – The Rewards, The Challenges

Pitching(the dog and pony show)

Page 5: Content Marketing – The Rewards, The Challenges

Gathering Resources (rounding up the right soldiers)

Page 6: Content Marketing – The Rewards, The Challenges

Staying Organized (a.k.a. staying sane)

Page 7: Content Marketing – The Rewards, The Challenges

Educating Everyone(the dog and pony show pt.2)

Page 8: Content Marketing – The Rewards, The Challenges

Selecting the Right Tools (choose your weapons wisely)

Page 9: Content Marketing – The Rewards, The Challenges

Managing Expectations (including your own)

Page 10: Content Marketing – The Rewards, The Challenges

Glitches (technical, metaphysical,

philosophical, etc.)

Page 11: Content Marketing – The Rewards, The Challenges

The Big Three (content + SEO + social = )

Page 12: Content Marketing – The Rewards, The Challenges

Measurement (is this thing on?)

Page 13: Content Marketing – The Rewards, The Challenges

Resources• Techvibes (Canadian Technology News)• Search Engine Land• Search Engine Watch• Econsultancy• McKinsey & Co. – Topic: Digital

• LinkedIn Group: B2B Content Marketing• LinkedIn Group: Web Managers• LinkedIn Group: Content Marketing Group

• Training: W3Schools.com (Great code reference site)• Training: One Month Rails (Online)• Training: Ladies Learning Code (In-class)

Page 14: Content Marketing – The Rewards, The Challenges

The End

Liz [email protected]/in/lizoke


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