Download - Connected Cars (Westminster eForum, 2013)
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
FULL SPEED AHEAD FOR
CONNECTED CARS
Marc Jadoul Strategic Marketing Director London, 11 December 2013
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
DRIVERS & PASSENGERS
BUSINESS, LOGISTICS & TRANSPORTATION
POLICE, SECURITY & FIRST RESPONDER
LOCAL TRAFFIC AUTHORITIES
MANUFACTURERS & SERVICE CENTRES
A BROAD SPECTRUM OF USE CASES = NO ONE-SIZE-FITS-ALL
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
A RAPIDLY GROWING MARKET
Source: Business Insider, March 2013
€ 45,000
€ 40,000
€ 35,000
€ 30,000
€ 25,000
€ 20,000
€ 15,000
€ 10,000
€ 5,000
€ 0
2009A 2010A 2011A 2012A 2013E 2014E 2015E 2016E 2017E 2018E
(millions)
IN-VEHICLE SERVICES
HARDWARE
TELEMATICS
SERVICE
PROVIDERS
TELECOM
SERVICE
PROVIDERS
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
WHEN NETWORK-CENTRIC MEETS DATA-CENTRIC
BIG DATA
M2M COMMUNICATIONS
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
MANY “CAR-TO-X” CONNECTIVITY SCENARIOS
car-to-home/office
car-to-business
car-to-content
car-to-smartphone
car-to-car car-to-service
car-to-infrastructure
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
NOT ALL SERVICES HAVE THE SAME NETWORK BEHAVIOUR
FREQUENCY
OF USE
BANDWIDTH /
DATA VOLUME
BUILT-IN
CONNECTIVITY
BROUGHT-IN
CONNECTIVITY
Maybe never Mininal / a few hundreds of bytes
Built-in Voice + 2/3/4G data
A few times per month
Minimal / a few Kilobytes
Built-in SMS or 2/3/4G data
Up to several times per day
<5 Mbps / a few Megabytes
None GPS + 2/3/4G data
Irregular, long rides with the kids
~10 Mbps / Gigabytes
Wi-Fi, Mirrorlink or none
4G
Up to several times per day
<2 Mbps / a few Megabytes
None 2/3/4G data
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
CHALLENGES & OPPORTUNITIES AHEAD (NON-EXHAUSTIVE LIST)
TELECOM NETWORK Spectrum, coverage, capacity, small cells, …
M2M PLATFORMS Common ‘horizontal’ platforms, APIs and marketplace
GLOBALISATION Global coverage and international service roaming
DEVICE MANAGEMENT OTA provisioning, activation, software updates, …
ECO-SYSTEM Open innovation model, with many stakeholders
MONETISATION
STANDARDISATION Built-in vs. brought-in connectivity, one SIM card for all, …
Who (re)sells, who bills and who pays for what?
