Transforming your business with amazing user-experiences for customers, partners, and employees on any device, anywhere.
Mike AferganSVP & GM, Web Experience Business Unit
Akamai Technologies
©2013 AKAMAI | FASTER FORWARDTM
The Akamai Solution Portfolio
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
What We Announced in October 2012…
©2012 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
Web Experiences
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
What We Announced in October 2012…
©2012 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
The Web is now…
Situational
©2013 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
The Evolution of the Web Continues
Devices
Browsers
Origins to Clouds
Real User Measurements
©2013 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
The Evolution of the Web Continues
Devices
Browsers
Origins to Clouds
Real User Measurements
Source: www.evolutionoftheweb.com/; Netmarketshare & Wikimedia Traffic Analysis Report, Aug 2012
©2013 AKAMAI | FASTER FORWARDTM
The Evolution of the Web Continues
Devices
Browsers
Origins to Clouds
Real User Measurements of Enterprise IT organizations are already using public or private
clouds as of April 2013
54%
http://www.virtustream.com/company/buzz/press_releases/neovise_and_virtustream_release_results
©2013 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
The Evolution of the Web Continues
Performance Matters in the Real WorldDevices
Browsers
Origins to Clouds
Real User Measurements
Original
©2013 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
The Evolution of the Web Continues
Devices
Browsers
Origins to Clouds
Real User Measurements
Option 1
Conversion Rate vs. Load Time
Page Load Time Band (Sec)0
– 1
1 –
2
2 –
3
3 –
4
4 –
5
5 –
6
6 –
7
7 –
8
8 –
9
9 –
10
10 –
11
11 –
12
12 –
13
13 –
14
>15
14 –
15
Population Conversion Rate (%)
Impact of Site Performance on overall site conversion rate…Baseline – 1 in 2 site visits had response times > 4 seconds• Sharp decline in conversion rate as average load time increases from
1 to 4 seconds• for the converted population (3.22 seconds) than the non-converted
population (6.03 seconds)
Note: load time is the time it takes from head of the page to page ready (T_Page)
©2013 AKAMAI | FASTER FORWARDTM
2013 Milestones for Web Experience
• Aqua Ion Launch
• Front-End Optimization
• Mobile Acceleration
• Device Intelligence
• Adaptive Image Compression
Q4 2012
• Aqua Ion & Terra Alta Releases
• Real User Measurement
• Property Manager
• Increased FEO performance
Q2 2013
• Aqua Ion & Terra Alta Releases
• Increased FEO performance
• Increased middle-mile optimizations
• Fast DNS
• Enhanced Reporting & APIs
Q4 2013
©2013 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
Tech Company Delivers Fast, Quality Experiences with Aqua Ion
• Happy DSA customer
• Healthy skepticism on moving to Ion
• Evaluated Aqua Ion & RUM to correlate user behavior
• Deployed country-based control groupswith Content Targeting
• Tracked conversion rates vs. performance for 2 months
94%avg. performance
improvement over DSA
3x ROIin conversion
©2013 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
Tech Company Delivers Fast, Quality Experiences with Akamai
Akamai Real User Monitoring Global Users
Aqua Ion DSA Only
94%avg. performance
improvement over DSA
3x ROIin conversion
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.US JP DE
-
500
1,000
1,500
2,000
2,500
FEO On FEO OFF
Med
ian
Page
Loa
d Ti
me
(ms)
Across LocationsAqua Ion DSA Only
Cable DSL Uverse -
500
1,000
1,500
2,000
2,500
3,000
3,500
FEO On FEO OFF
Med
ian
Page
Loa
d Ti
me
(ms)
Across NetworksAqua Ion DSA Only
94%avg. performance
improvement over DSA
3x ROIin conversion
Internet Explorer Chrome Firefox -
500
1,000
1,500
2,000
2,500
3,000
FEO On FEO OFF
Med
ian
Page
Loa
d Ti
me
(ms)
Across BrowsersAqua Ion DSA Only
MacIntel Win64 Linux armv7l -
1,000
2,000
3,000
4,000
5,000
6,000
FEO On FEO OFF
Med
ian
Page
Loa
d Ti
me
(ms)
Across OSsAqua Ion DSA Only
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
Data from Real Users
65k data points over 7 days
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
Data from Real Users
65k data points over 7 days
49%
26%
1.9xmore audience
under 4 seconds with Aqua Ion
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
Data from Real Users
65k data points over 7 days
16%33%
2.1xless audience
>8 seconds with Aqua Ion
©2013 AKAMAI | FASTER FORWARDTM
Business Challenge:
Enter new global markets profitably and ensure a world-class experience for first-time customers
Solution: Terra Alta
Benefits:
• Faster Time-to-Market: 400% reduction in time to deploy new services
• Greater uptime: >99% availability of their most profitable application during heavy usage(from 80-90% avg)
• Deferred Infrastructure purchases: 80-95% web server offload across the board
Delivering the next generation of online learning & test taking
©2013 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
The Responsive Web
Mobile Barometer, Q2 2013 EU5Comscore, Mobile Marketing Association
©2013 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
The Responsive Web
Erik BurschSenior Director of Operations and Workflow
©2013 AKAMAI | FASTER FORWARDTM
Vision for Akamai Web Experience
1. “Make it go even faster.”
2. “Make deployments of new configurations possible without (PS).”
3. “It would be nice if … dynamic processing could be decentralized. ”
4. “Faster response times for end users around the world. ”
5. “This (channels) process gets in the way sometimes. ”
6. “I expect new business value provided by Akamai on a yearly basis.”
1. Accelerate to Instant
2. Deliver products you control and can build on
3. Extend beyond performance
4. Add value everywhere you and your users are
5. Help partners support you better
6. Build the Platform for the next decade of innovation
©2013 AKAMAI | FASTER FORWARDTM
1. "Make it go even faster."
2. "Make deployments of new configurations possible without (PS)."
3. "It would be nice if … dynamic processing could be decentralized."
4. "Faster response times for end users around the world."
5. "This (channels) process gets in the way sometimes."
6. "I expect new business value provided by Akamai on a yearly basis.”
Accelerate to Instant
Self Service and OPEN Products
Extend Beyond Performance
Local Value, Globally
Enable Partners
Agile and Scalable
Vision for Akamai Web Experience
©2013 AKAMAI | FASTER FORWARDTM
Vision for Akamai Web Experience
Web Experience Strategy
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.Accelerate to Instant
©2013 AKAMAI | FASTER FORWARDTM
Real Users, Real Business Impact Original
©2013 AKAMAI | FASTER FORWARDTM
Real Users, Real Business Impact –
Conversion Rate vs. Load Time
Page Load Time Band (Sec)
0 –
1
1 –
2
2 –
3
3 –
4
4 –
5
5 –
6
6 –
7
7 –
8
8 –
9
9 –
10
10 –
11
11 –
12
12 –
13
13 –
14
>15
14 –
15
Population Conversion Rate (%)
Impact of Site Performance on overall site conversion rate…
Baseline – 1 in 2 site visits had response times > 4 seconds• Sharp decline in conversion rate as average load time increases from 1 to 4 seconds• Overall average site load time is lower for the converted population (3.22 seconds) than the
non-converted population (6.03 seconds)
Note: load time is the time it takes from head of the page to page ready (T_Page)
Option 1
©2013 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
Source: Walmart, Compuware, Torbit
Real Users, Real Business Impact
Every second increases bounce rate
©2013 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
Real Users, Real Business Impact
Double user engagement by loading in 2 seconds versus 6 seconds
©2013 AKAMAI | FASTER FORWARDTM
And it’s not just B2C
©2013 AKAMAI | FASTER FORWARDTM
Akamai Bangalore OfficeApplication Users: 1007Time saved per transaction: 38 secondsMan hours saved per month: 1071
©2013 AKAMAI | FASTER FORWARDTM
©2013 AKAMAI | FASTER FORWARDTM
2013 Milestones for Web Experience
• Aqua Ion Launch
• Front-End Optimization
• Mobile Acceleration
• Device Intelligence
• Adaptive Image Compression
Q4 2012
• Aqua Ion & Terra Alta Releases
• Real User Measurement
• Property Manager
• Increased FEO performance
Q2 2013
• Aqua Ion & Terra Alta Releases
• Increased FEO performance
• Increased middle-mile optimizations
• Fast DNS
• Enhanced Reporting & APIs
Q4 2013
Ravi: Confirm this is the slide you want instead of the “mountain lake in spring” slide
©2013 AKAMAI | FASTER FORWARDTM
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
Situational Performance – Continues
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.Self Service and OPEN
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.I PS
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
Putting you in control
©2013 AKAMAI | FASTER FORWARDTM
Property Manager
©2013 AKAMAI | FASTER FORWARDTM
Putting you in control
• 71% of all ongoing changes to properties created using Property Manager are made by customers and partners themselves
62% difference from Configuration Manager
• 1,950+ live configurations
• 540+ live customers
As of September 20, 2013
Property Manager
©2013 AKAMAI | FASTER FORWARDTM
Instant ConfigGreg: Waiting for Eng on # sites on-boarded
• 50+ live InstantConfig templates
• XX,XXX+ sites on-boarded to Akamai to date!
©2013 AKAMAI | FASTER FORWARDTM
- M.J.: Picture of Corey from rehearsal announcement {OPEN} (fallback to website screen shot)
©2013 AKAMAI | FASTER FORWARDTM
Response Body:
{ "network_lists": [ { "name": "test", "type": "IP", "links": [ { "rel": "get 123_TEST", "href": "/config-waf-network-list/v1/network_lists/123_TEST" } ], "unique-id": "123_TEST", "list": [ "1.2.3.4", "5.6.7.8" ], "sync-point": 1, "numEntries": 2 } ]}
Just confirming, this is what you want, right?
©2013 AKAMAI | FASTER FORWARDTM
Property Manager
©2013 AKAMAI | FASTER FORWARDTM
©2013 AKAMAI | FASTER FORWARDTM
Creative commons: Steve Jurvetson
©2013 AKAMAI | FASTER FORWARDTM
©2013 AKAMAI | FASTER FORWARDTM
Self-Service FEO Recommendation ToolRavi to clarify: Can we add one more grab that is the video playing from 'watch video'?”
©2013 AKAMAI | FASTER FORWARDTM
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.Extending Beyond Performance
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
©2013 AKAMAI | FASTER FORWARDTM
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
©2013 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
©2013 AKAMAI | FASTER FORWARDTM
Accelerate to Instant
Self Service and OPEN Products
Extend Beyond Performance
Local Value, Globally
Enable Partners
Agile and Scalable
Vision for Akamai Web Experience
©2013 AKAMAI | FASTER FORWARDTM
AQUA & TERRA Web Experience Roadmap
Q4 2013 Q1 2014 Q2 2014 Q3 2014
Media Analytics 5.0 GA
Terra Alta SaaS
Uncommitted Committed
Q4 2014
Terra Apex LC, LA
Key Features (EC October)• Ion Product Line• Entry-level self-service• Mid-level FEO Lite• Beta Channel• ELB, RUM, FEO
enhancements
Key Features (EC December)• Edge Redirector• Shopper Prioritization
Cloudlets
Aqua Ion H+Terra Alta H+
Key Features• FEO – additional
optimizations• FEO Tools• Fast DNS• Protocol Optimizations• AIC Reports• RUM enhancements
Aqua Ion Li+Terra Alta Li+
CloudletsKey Features• Image Converter• Cloudlets Portal Interface
CloudletsKey Features (Planning)• 7+ Additional Clouldets
Key Features (Defining)• SaaS Provisioning• SSL Scalability• SaaS Billing
Key Features (Planning)• Hands Off
Aqua Ion Be+Terra Alta Be+
Certificate Provisioning System
Q1 2015
Terra Alta “Unlimited” LA
Ravi & Mike: Need final version
©2013 AKAMAI | FASTER FORWARDTM
Accelerate to Instant
Self Service and OPEN Products
Extend Beyond Performance
Local Value, Globally
Enable Partners
Agile and Scalable
Vision for Akamai Web Experience
©2013 AKAMAI | FASTER FORWARDTM
Summary• Shift to Web Experiences changing the Web• 2013 has been a year of great innovation• Product strategy focused on key pillars driven by YOU
Call To Action• Learn more about Terra Alta and Aqua Ion• Get on Terra Alta and Aqua Ion• Go to the Innovation Station to get RUM turned on today• Go to developer.akamai.com and get started with OPEN
Summary and Call To Action
©2013 AKAMAI | FASTER FORWARDTM
Today, 12:00-1:30pm
Web Experience Sneak PeeksGuy PodjarnyVP, Chief Technology Officer, Akamai
Azalea 1
Learning More at Other Sessions
Today, 2:10-3:00pm
Commerce Keynote: Real User Monitoring:Getting Real Data from Real Users in the Real WorldSteve LernerSenior Member of Technical StaffNetwork Engineering, eBay
Baltimore 1-2
©2013 AKAMAI | FASTER FORWARDTM
Today, 2:10-3:00pm and 4:20-5:00pm
Getting Started with Akamai OPEN:Demos on DNS, Security and moreIdo Safruti, Senior Product Line Director, Akamai
Learning More at Other Sessions
Friday, 9:00-9:40am
Developers’ Session II: When Your CloudProvider Goes Down, Will You Go Down With It?
Azalea 2
Friday, 9:50-10:30am
Developers’ Session II: Optimizing Deliveryfor Situational Performance
Azalea 2