Competitor analysis

This screen grab shows the video from a cyber safety website. The video is just under 20mins long, by just seeing this screen grab we can see which target audience they are trying to appeal to teenagers which we can then see two teenagers in a classroom this relates to self-perception this also relates to similar school settings.

• This website shows where the girls upload there cyber bullying messages and images, the website is blogger.com. This site is used quite a lot by many high schools, the girls who use this know that this site is used by a lot of schools so they know a lot of people will see it, consequently this makes the video campaign more understandable for the audience.

• The story in this video can also help the target audience as it involves the relationship between boys and girls which is very common at that age for a teenager, it also shows the how the teenagers are effected in a physical and mental state from just posting pictures online teaches them a lesson.

• On this website we can see a bar at the top of the screen which allows you to select different category's to find more information about cyber bullying. This is good because they got a bigger target audience making their product bigger.

• The websites provides their target audience with more information about cyber-bullying. The language which is used in this site is very easy to understand and it is also been written in first person, this targets the audience personally because it makes them think and gather their thoughts.

• The colours on this site are used to appeal to the audience. For example the teen page uses bold colours which is dark blue and black but the kids page uses light blue and a variety of bright colours, this would appeal to both ages and keep them interested because this is what they want to be looking at based on there age. Also this explains that the teen page is more serious and realistic compared to the children's animated page.

• This website is not appealing. The website has no colour, no images and looks boring and vague which is not appealing to there target audience. The way they are promoting internet safety to kids is not good as it even looks boring to read. Having no videos or anything like in the other campaigns. This is very unappealing to kids and teens.

• This is appealing to younger ages it has a lot of different colours and the animated pictures are good and appealing to both teens and kids.