Transcript
Page 1: company finances 101 for junior agency people

Company finance 101

Ged Carroll renaissancechambara.jp

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In this presentation• Finance lifecycle• Financial health• Burn rate• Cashflow• Profitability• Efficiency

• Growth versus value

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Finance lifecycle

The idea

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Finance lifecycle

The idea bootstrapping

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Finance lifecycle

The idea bootstrapping

angel fundingseed fundingincubation

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Finance lifecycle

The idea bootstrapping

angel fundingseed fundingincubation

venture capital

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Finance lifecycle

The idea bootstrapping

angel fundingseed fundingincubation

venture capital

exit:• IPO• acquisition• merger• liquidation / bankruptcy

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Finance lifecycle

The idea bootstrapping

angel fundingseed fundingincubation

venture capital

exit:• IPO• acquisition• merger• liquidation / bankruptcy

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Why does this matter?

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Financial health

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Organisations measure their financial health in a number of ways depending where they are in their lifecycle:• Burn rate – how fast they are going through

money invested in them• Cash flow – are they getting in enough money

quickly enough to keep going and growing• Profitability – how much money do they make

for investors• Efficiency – how well are the businesses run

Financial health

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What kind of news hooks could come from this data?

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Burn rate

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Burn rate

Before businesses are profitable they ‘burn through’ cash reserves. The business is running at a loss. It becomes bankrupt when it doesn’t have enough money to pay for its liabilities. It is often expressed as a burn rate:• How much they are going through over time

(month/ year)• How much time they have left before going

under / needing additional funding• In 1997, Apple was within 3 months of

bankruptcy

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Cashflow

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Cashflow

Cash flow is not the same as profitability• How much money does the

company have on hand to pay expenses

• Having too much business too quickly can be bad

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What does burn rate and cash flow mean?

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Profitability

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Profitability

You think that you would know how much money you make? Businesses look at this differently• Measures of profitability that take

out the cost of business investment EBITA, EBITDA – looks at operating profitability

• How do they book sales? When is a sale a sale

• What are third-party expectations versus reality – The Number – predicted EPS

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Efficiency

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Efficiency

Many other measures to consider:• ROI• Revenue / employee• ARPU / basket size• Competitor benchmarking• Market sentiment• Dividend

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What kind of information do you think market analysts will care about?

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Growth vs. value

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Growth vs. value

• It used to be that the technology sector was full of companies that were growth companies – an expanding market and ever expanding horizons

• Most traditional technology businesses (Microsoft, Oracle, IBM) are now value businesses – steady income slow growth rate

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Thanks for your time

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More reading• The Number: How the

Drive for Quarterly Earnings Corrupted Wall Street and Corporate America by Alex Berenson • The Economist guide to Fi

nancial Markets by Marc Levinson

• Reuters Glossary – really good guide to financial and business terms

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Jargon buster• EBITDA - earnings before interest, taxes, depreciation

and amortisation (which is a posh word for regular payments to reduce debt like a mortgage)

• EBITA – similar to EBITDA without depreciation – both are measures of a company’s earnings from ordinary operations

• EPS – earnings per share • Market captialisation – total value of a company’s shares

quoted on the stock market• Credit rating – measure of a borrower’s creditworthiness• Bull – someone who thinks an item or market will

increase in value• Bear – the opposite of a bear• Bond – corporate or government IOU – legal document

offers to pay back lender at a X interest rate for Y time• Share – part ownership in a company and right o share

profits• Share class – affects voting rights, order of payout, level

of payout

• VC / venture captialist – high risk investment in start-ups or expansion of existing private companies

• Angel investor – provides backing for start-ups before VC money

• Private equity - firms which invest pools of capital raised from financial institutions in a wide range of commercial projects managed by investment professionals

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Keeping on top of your clientPublicly listed clients• Stocks.app on iPhone• Yahoo! Finance• Google Finance

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About meAmazon author page: amzn.to/1SeO5IlLinkedIn page: linkedin.com/in/gedcarrollAbout: renaissancechambara.jp/aboutBlog: renaissancechambara.jpEmail address found here: scr.im/renaissanceTwitter account: @r_cSina Weibo: renaissancechambara

WeChat

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thank you | 谢谢 | míle buíochas! | 감사합니다 | danke | ありがとう | merci | спасибо | cam ơn | whakawhetai | takk | ขอขอบคณคณ | terima kasih | σας ευχαριστώ | grazie | شكرا | þakka þér | დიდი მადლობა | kiitos | நனறி | gracias


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