Communications. Broad brush strokes and objectives

Communications, Within and Without

u  What are IPT-UK’s organisational objectives?

u  How can we make these visible externally?

u  How can we apply them internally?

1.Allow those interested in IPT to learn more and to find centres, courses and events around the UK u  External objective.

u  But also promoting:

u  Image and brand

u  Interest

u  Aims:

u  1.Identify best audiences

u  2.Identify most relevant platforms

Channels of communication

u  Media: Local. National. Print. Web. Social etc.

u  Marketing: Brand. Website. Advertising. Brochures and print…

u  Events: Conferences. Training etc…

Website

u  Who’s it for?

u  Advances with members area.

u  Inward looking.

u  Is it service user friendly?

u  Add on Google?

u  Professional redesign

u  Biog and photos of therapists?

Present IPT practitioners and researchers with a central area for the exchange of contacts, meeting days and other relevant information. u  What do members want?

u  Is it working?

u  London network. How to support internal involvement…

u  Sharing of regional approaches

Website ideas

u  Chat

u  Plaudits

u  Modality specific sections. IPT-A/ FB-IPT etc

u  IPT-A inspired YP involvement

Let’s keep things IPT

u  Communications…a team approach.

u  Bob

u  IPT-UK Admin

u  Yvonne (Deputy Chair)

u  Regional representatives

u  Anyone else (papers etc)

Communications- 6 month objectives

u  1. To identify and recruit a communications working party by July 2017.

u  2. To survey members’ thoughts on website via poll by Oct 2017. To liaise with IPT-UK administrator to achieve this. Possibly leading to YP led/ professional upgrade.

u  3. To ensure Twitter access for communications working party by Oct 2017. To Tweet at a rate of at least once per week.