Download - Clavis Technology eCommerce Insight

© Clavis Technology Ltd. 2008 – 2013

GROW YOUR SALES THROUGH THE

ONLINE CHANNEL WITH ECOMMERCE

INTELLIGENCE

Clavis TechnologyMarch 12th, 2013

12.00pm EST

© Clavis Technology Ltd. 2008 – 2013 2

• Retail is Changing with the Rise of the Online Store

• Online Now Impacts the Top Line

• Maximize the Online Store Opportunity

• Where to start


THE CHANGING NATURE OF

RETAIL WITH THE RISE OF

ONLINE

4© Clavis Technology Ltd. 2008 – 2013

Today online is just 3-5% of retail sales.

By 2016 it will be 10-20% of your retail sales.

Web Influenced SalesToday


Demand Research FeedbackFulfilmentPurchaseEvaluate


Store Trips Down

16.4%

Online Shoppers

up

15%

RetailNext, Forrester


Global - Ecommerce Sales Topped $1 Trillion for First Time in 20121

• CPG online increasing 25–30% annually to $32 billion in 20152.

• 18% of households purchased groceries online in the past three months.

• Global - Ecommerce Sales will Grow 18.3% to $1.298 trillion worldwide in 20131

• Average Online basket - $80 vs $30

Sources (1)e-Marketer (2) Nielsen

$1,207

$1,738

2012 2016

Online Average Spend to rise 44%


ONLINE IMPACTS YOUR

TOP LINE


2011/2012 Q1-Q3

In-Store Sales Growth Online Sales Growth Top line Growth

Supplier A 2% 30% 4.2%

Supplier B 2% 10% 2.6%

Source: Sainsbury’s (UK top 4 grocery retailer) – Online makes a big differenceSuppliers that focus on e-Commerce see very significant top line growth


Sainsbury's - UK big 4 Grocery Retailer Two suppliers, 9 Months - Q1-Q3 2012.

In-store Sales

Growth

Online Sales

GrowthTotal Sales

Growth

Supplier B - Average online performer 2% 10% 2.60%

Supplier A - Top online performer 2% 30% 4.20%

2012 2013 2014 2015 2016

[company name] Revenue 2012 (USD Million) $1,000.00m

* Source: [revenue source]

Current Online Store sales % of total revenue 3%

Four-Year Cumulative

Total

[company name] eCommerce sales 10% Online growth $30m $33m $36m $40m $44m

[company name] eCommerce sales 30% Online growth $30m $39m $51m $66m $86m $241m

Value in Revenue Growth A vs B USD (million) $6m $14m $26m $42m


MAXIMIZE THE ONLINE STORE

OPPORTUNITY


PromotionCompliance

Product Assortment

Placement

On-Shelf-Availability

PricingPack Information

Products & Assortment

Shelf Presentment

On-shelf Availability

Promotion/Price

Consumer Feedback


Visit Online Stores Audit & AnalyzeDeliver Actionable

Results

SKU Integrity

SKU Portfolio

Online Placement

Price & Promotions

Review Track

Availability


Demand Research FeedbackFulfilmentPurchaseEvaluate

PromotionsRight

place/time Top 5/10? Feedback

Consistency across chain

No Barrier to Sale?

Reviews / Assortment

Online Store


Increase Sales: Clicks & Bricks

Protect Your Brand Online

Comply with Regulations

• Grow Online Sales by 15-30% with optimized Assortment, positive First Moment of Truth (product available, with the right information and in a very

visible “aisle”) & Compliance to Promotions

• Uncover issues with your Brand’s identity. e.g., wrong/out of date images & product specific naming/branding issues

• Ensure compliance to national & international regulations. e.g. EU Food Information Regulation


• eCommerce Intelligence: Reports & Analysis about your products and brands across digital channels

• Rapidly Identify Issues in Online Stores

Audit

• Proactively manage Products, Promotions, Information, Placement & Availability in online stores

• Collaborate with Trading partners to deliver growth

Act

• Increase your Online & Offline Sales

• Protect your Brands in the Digital channel

• Comply with Industry Regulation and Consumer Requirements

Deliver


WHERE TO START


• Start with 3-5 Online Stores in one geography

• Focus initially on the basics, e.g.,– 100% of products have an Image

– Consumer friendly descriptions

– Eliminate out of stocks

– Full and clear product details

• Deploy to several key brands/categories and reapply – set clear targets for the organization

• Share with e-tailers, fix broken work processes, grow business together

• SCALE – by Online Stores, Markets and Metrics

Audit

Act

Deliver


• Retail landscape is changing as never before

• eCommerce will have a significant impact on your Top Line

• Opportunity to audit and optimize the online channel to:

Increase Sales

Protect Your Brand

Comply with legal

Contact Clavis Technology Today to get your Online Store Program Started Today:

e: [email protected]: +1 800-693-9591


• Three Handouts Available for Download– Clavis eCommerce Insight data sheet

– Food & Beverage eCommerce Insight Study

– North America Insight Study

• Download: www.clavistechnogy.com/insight

Contact Clavis Technology Today to get your Online Store Program Started Today:

e: [email protected]: +1 800-693-9591

http://www.clavistechnogy.com/insight

Download - Clavis Technology eCommerce Insight

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