Hailey Murphy, Brittany Rennick, Kaytee Connor & Andy Laframboise

DIGITAL CONCIERGE FINAL REPORT

OCTOBER 9TH-16TH, 2012

TWITTER-HAILEY MURPHY

Case: IMC third year digital Twitter concierge for one week. Responsible for tweeting periodically to deliver messages about lessons, classes, assignments and general IMC information to the class throughout the week. Used hashtags #concierge4theweek and #imcslc in every concierge tweet.

The graph presented shows the improvement amount of tweets and the increase in the usage of the #concierge4theweek hashtag since my concierge session began. I made it a priority to tweet any key information about any class we had, any questions classmates had, and general information about assignments or events within the week.

COMPARISON:

ARCHIVE OF HAILEY’S #CONCIERGE4THEWEEK USAGE

According to Klout, I am influential about business and social media. On Kred, I am influential about advertising, marketing and education. Because all of these topics tie into our program, I feel as if this helped me in my tweeting and reaching out to classmates.

PERSONAL INFLUENCE VALUE TO PROJECT:

Consistent tweets Informative tweetsCorrect information in my tweetsAlways responded if someone mentioned me or the

hashtag on Twitter

WHAT I DID WELL:

Improvements to be made:Post articles and similar content related to courseTweet similar themes to others on my concierge team

to ensure all posts flow together

IMPROVEMENTS TO BE MADE

ARCHIVES

FACEBOOK- ANDY LAFRAMBOISE

For my groups class concierge assignment, I chose the social media site Facebook as a tool to share useful class content, articles related to our courses and updates. I was excited to take on the role as class concierge because it would not only keep the rest of the class up to date with our courses but would also help myself keep on track with everything. When deciding which social media site to choose to complete this assignment, I knew I wanted Facebook. I am very familiar with this social media site and knew I could incorporate a lot more information into my posts rather than choosing Twitter which only allows me 140 characters.

As the Facebook concierge I tried to post almost every day, since 3 rd years are frequently checking the 3 rd year Facebook group for guidance with something. After reviewing my posting history, I notice now that I wasn’t as consistent with my posts as I wanted to be. I should have set a time every day when I would post. The fi rst day I felt like I was a bit too excited with the assignment and posted 5 posts. I know it’s good to give people content but I believe with those 5 posts I was becoming a bit of an annoyance rather than a guide. Looking back at those five post made me reflect of how I would feel if I was one of the students getting all those updates at once; I think I would be a bit overwhelmed and annoyed too.

In some of my posts I tried to incorporate a call to action that would lead to discussion, such as ending my posts with a question (ex: In MCOM44 talking about how our cafeteria food sucks. Who has gone to the Panini place down in the lower link? Hearing some good feedback. Classmates say the coff ee might be better than Timmies or their sandwiches are awesome! Word of mouth here!). In that post alone I covered what was going on in class, engaged the audience and related what we were talking about to our field of study. I also tried to engage people by hosting a study session for one of our test but that did not work out so well because of our busy schedules.

I am aware that in some of my posts I used an unprofessional tone and some slang but my medium was Facebook and I wanted to target my language to the class and add a little zip. Most people would rather read something with an edgy tone or some personality than blah business writing.

My 4 th post was my most influential post since this post engaged the whole class. I asked everyone to post their Google + accounts to the Facebook page so everyone in our class could add one another. This was great since it saved us time having to exchange in our personal time. Some of my other posts included me posting assignments from blackboard or Appleshares on to the Facebook group. I thought these posts would be very helpful being class concierge since I was helping students access assignments when they couldn’t access them. We all know that accessing Appleshares at home can be a nightmare, so I took away the stress of it not working.

All my other posts included me posting Articles that were relevant to our fi eld of study. I tried posting an article that related to each one of our classes. For our mobile marketing class I posted an article on the evolution of mobile from 95-2011 which raised some interest among my peers since I got a “Like”. I posted an article on content curation that related to our content marketing class. For our market research and data analysis class I posted two articles, one on 10 obscure Excel Tricks and the other on designing a good questionnaire for surveys. Finally for our social media class I shared the schedule for Pivot con. All in all I think I did a pretty good job at being the class Facebook concierge since I posted valuable content, however I could have incorporated more media into my posts such as video, infographics or podcasts. As a team we could have communicate better which could have allowed us to avoid posting similar content or we could have posted about same topics but cover diff erent points of the topic on each social media site.

ARCHIVES

LINKED IN- KAYTEE CONNOR

Channel choice – I choose LinkedIn as my channel choice because it is a professional and business oriented type of social media, that allows for you to create discussions within groups. I like the idea of a discussion oppose to a status that everyone would comment on. A conversation and discussion makes for less clutter; anyone can add their input on your post. I also find LinkedIn isn’t used as much as say Facebook or Twitter or at least it’s not promoted as much, so I wanted to take the chance to promote it as a social media channel that can be eff ective when used properly.

Concierge for a social media channel for a week. Our week was October 9 th – October 16 th.

On Kred I have 745 Influence and an Outreach of 5 but of course these numbers are constantly fluctuating. My influence on Klout is 56. From these numbers you can see that I am over averagely involved in social media and that I am making consistent posts on all of my social media channels that are being liked, commented on, retweeted, and favourited. Therefore I am a good candidate to work with social media. I did not find this project that diffi cult just because I already have so much experience with social media and I already use it in my everyday life.

CASE AND PERSONAL INFLUENCE

I posted a new discussion topic every day and not only posted it on LinkedIn but on Twitter and Facebook so that my fellow classmates would see it in case they don’t go on LinkedIn daily.

VALUE TO PROJECT/THINGS I DID WELL

More than one discussion a dayTry harder to get classmates engaged and

commenting on discussion posts

THINGS TO IMPROVE ON

ARCHIVES

Case: IMC third year digital Pinterest concierge for one week. Responsible for pinning periodically to deliver messages about lessons, classes, assignments and general IMC information to the class throughout the week. I pinned pictures from Pivot in NYC for different cases that were talked about. I used the IMC@SLC pin board to reach all students in our class about important information on what was going on.

According to Klout, I am influential about social media, money and Marketing. On Kred, I am influential about marketing, students and social media. Since all my influential topics have to do with our program and since I am influential about students also I feel like this is why I feel that what I did as concierge could reach people in our program.

PERSONAL INFLUENCE VALUE

EXAMPLES

EXAMPLES

This is my personal Pin Board from Pivot

EXAMPLES

Helping to make pins informative Having correct information in all pins Kept up to date pins of our Pivot Trip to NYC Consistent Pinning

WHAT I DID WELL

Since I was at Pivot I did miss a few classes that I could have pinned information for so some students weren’t able to look at a pin board for some classes during the 3 days I was away.

Post articles that could give some similar content to what we were talking about in class.

I could have also made the boards on my personal account that way even my followers could have seen what was going on in classes or just finding out information.

IMPROVEMENTS TO BE MADE

Post within a similar theme to ensure posts all flow together

Ensure correct information is being shared

TEAM IMPROVEMENTS TO BE MADE