Internet World 2010

Charities and the art of digital storytelling

Jonathan WaddinghamDigital StrategistJustGiving

About JustGiving...

10m+ have helped over 8000 charities

over

£550mraised

• Digital Strategist at JustGiving

• Work with charities to make best use of the web

• Research online (giving) trends to provide insight

• Manage JustGiving’s social media strategies

www.slideshare.net/jwaddingham

About me...

http://flickr.com/photos/umjanedoan/496707576

Bringing the story to life

http://twitter.com/BritishRedCross/status/794166832

6

http://www.flickr.com/photos/britishredcross/sets/72157623201983100/

http://icanhaz.com/actionaidFBphotos

http://icanhaz.com/actionaidblog

Sharing stories and

encouraging others to share

Haiti

http://twitter.com/MSF_uk/status/7994646996

http://bit.ly/8WypVI

Getting people involved in

the story

http://twitter.com/stcuk/status/7942580713

Showing where things are

happening

http://twitter.com/MSF_uk/status/9290874659

http://icanhaz.com/MSFmap

Giving exclusive access to

stories

http://twitter.com/decappeal/status/7719398952

Instant updates on the

stories

http://twitter.com/Louisoxfam/status/7925922295

Stories to be heard

http://icanhaz.com/oxfamipadio

S

http://haitiquake.posterous.com/?page=26

"We blog, we post videos on

YouTube and we use Facebook

and Twitter. If you have good

online content, it's all you need."

Andrew Cates, chief executive of orphan

charity SOS Children's Villages

Stories can be told every

day too

Generosity

http://twitter.com/CR_UK/status/12706874468

http://twitter.com/BCCare/bccfundraisers/

http://twitter.com/BCCare/status/11748451411

Transparency and feedback

www.charitywater.org/mailings/twestivalday1.htm

http://www.solar-aid.org/yourdonations/

“What a great video.

It's very inspiring & encouraging to see

exactly how our donations are being spent

and to see that it has a direct impact on

someone's life.

Thanks for creating this video. Can't wait to

see the next one!”

http://www.rnidimpact.org.uk/

http://www.walkthewalk.org/Fundraising/OurCharities/Thankyou

http://www.seewhereyourmoneygoes.org.uk/

Cancer Research UK and donor feedback

http://myprojects.cancerresearchuk.org/

http://www.childsifoundation.org/our-mission/

Many charities have woken up to the power of digital storytelling

They’re actively using social media to tell their stories

Transparency is a key theme – people want to know where their money goes

Focus on demonstrating impact using digital media

The usual social media rules apply – empower sharing, conversations, feedback

Don’t forget to say thanks

Jonathan Waddingham

jonathan@justgiving.com

@jon_bedford

http://blog.justgiving.com

slideshare.net/jwaddingham

http://bit.ly/JWblog

LinkedIn

Carry on the conversation…