Download - Case Study FullSIX - Burn
Transcript
- 1.
- 2. Challenge :
- How to manage the launch of a new brand of Energy Drink on a market already saturated by new products
- Develop a IMC branded platform (Coca Colas methodology)
- 3. Create a differentiating and attractive territory around the benefit of energy
- 4. Quickly create reputation and desire through the TV
- 5. Encourage testing and recommendation by trendsetters: special night operations
- 6. Create a purchasing reflex : in store animation