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Investment Case

CAPTIVE MEDIAA unique proposition for top UK bars

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Intuitive

Hygienic

Newsworthy

Enjoyable

0 10 20 30 40 50 60 70 80

Agree

Disagree

% of total responses

Customers were asked whether they thought Captive Media’s system was . . .

“Fun, pleasurable, fulfilling!”

“Genius! Alan Sugar would be

impressed”

“One of the best ideasI’ve heard of, absolutely

genius”

“Funny, innovative,clever idea”

Source: survey of 50 respondents, conducted between July to October 2011 2

“That is awesome!That is like a man’s

dream”

Male consumers, 18-30, love it

“Took a photoand showed my

mates!”WATCH: Customer

Reactionswww.youtube.com/v/nyKOEcWz2Zo?autoplay=1

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Yes

44%

Maybe

36%

No

20%

Retaining Customers On Site: 1

Q: Would you consider staying longer to play the game?

Yes

39%

Maybe

39%

No

22%

Loyalty / Repeat Business: 2

Q: Would you consider returning to the venue to play the game?

1 Source: 45 respondents from surveys conducted between July and October 2011

2 Source: 44 respondents from surveys conducted between July and October 2011

“Would definitely buy another round just

to play”

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Customer, Cambridge“We might want to go to B-Bar, but we’ll generally just come here for a drink first just to, like, see who can get the record !”

On the last evening of

interviewing for this

research, one customer in

four said they were there

BECAUSE of the game

87% tell their friends about it… they are more likely to stay longer, and to come back

“One of the best ideasI’ve heard of, absolutely

genius”

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25%

Tiger’s Sales Share at VenueWeekly Tiger unit sales as % of total weekly bottled beer unit sales

0

2

4

6

8

10

12

4.21 %

9.74 %

Source: Venue’s EPOS data

2011 2012

Note. This is one of a number of test promotions conducted by Captive Media. For full details of this and other trials see www.captive-media.co.uk/case-studies

• Tiger Beer ran a promotion on-screen in Jan/Feb 2012

• They used a number of different creative executions

• Tiger’s share of bottled beer sales at the venue more than doubled

• Average weekly sales nearly tripled compared to the same period last year

• Sales even topped the peak Christmas period

And it’s a great place for promotions… of in-house offers & events

To view actual footage of this particular promotion click here

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So it creates value for venue owners

• Drives sales via word-of-mouth

• Drives sales via dwell time

• Improves perceptions of washroom

• Drives sales of promoted items

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Here is the technology… retrofiitable, robust, programmable & patented

• Contactless sensing technology. Nothing in the bowl

• Vandal proof. Toughened glass and acrylic-capped ABS

• Waterproof. IP65 rated and CE marked

• Connected. Allowing instant upload of new content

• Plays any media any time. Flash games, video on HD screen

• Patented in the UK. UK Patent no. GB2459869

• Retrofitable. Fits above almost any bowl or trough

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But the product is not a screen…it’s the customer reaction

CAPTIVE INTERACTIVE

MINUTE

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With lots of creative options… and new games every month

Captive Interactive Minute

Simple Branded games

Engagement

Quiz Games:

Gamification

Discovery

Creation Games:

Social Media

Voting Games:

Data Capture

Vouchering :

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Myth busting… here are a few reactions it doesn’t cause

• Hygiene?It encourages guys to aimhttp://youtu.be/dJWdn5_HjNs

• Vandalism?Laughter is disarminghttp://youtu.be/ffa6ZUs1b0I

• Queues?Would you stand behind someone when another space is free?! Guys won’t hang around in loos!

• Poor taste? Kids and grandads enjoy it toohttp://youtu.be/pIpSKJTix4s

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Only one kind of splash!See coverage at www.captive-media.co.uk/about-us/world-press-coverage/ or click below

“The best of British ingenuity”

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Screens are installed in 30 London venues… and funding is now available for up to 100 UK-wide

See London Pack

London : 30 venues since Apr-14UK : +30 venues / month from Oct-14

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Super central - on a lovely pedestrian street. A terraced

outdoors and a Multi-coloured dancefloor.

Just south of Tower Bridge. Traditional

Adnams Pub with lots of tourists drawn to the

attractions nearby

Traditional English pub, with cool stylish

touches throughout.

Another traditional English pub, oozing

authenticity. Media-rich crowd due to its location just off Charlotte Street

A hip and quirky bar, at the heart of influential Hoxton scene. DJ/dance

basement.

Super high-end, glamorous, nested set

of night clubs in coolest Mayfair

Beautiful waterfront venue overlooking river near St Paul’s. Amazing

views.

Large, busy bar by Liverpool Street. Cool vibe, hip décor, and

fashionable clientele.

Soho flagship venue of the popular sushi chain,

metres from Oxford Street.

Large venue right on Leicester Square, with

pedestrian street terrace outside, and downstairs

nightclub

Typical Venues

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The product has also been sold into 12 countries…. at an average price of £2,000

Canada• Vancouver• Alberta• Toronto

USA• New York, Times Square• Atlanta, Georgia• Dallas, Texas• Orlando, Florida• Orange, California• Virginia Beach, Virginia• Chicago, Orland Park, • Superior, Wisconsin• Dewey Beach, Delaware• Philadelphia, Baseball Stadium• Lincoln, Nebraska

Spain• Barcelona• Puerto Banus

United Kingdom• London

• City• West End• Shoreditch• Canary Wharf

• Glasgow • Cambridge• Winchester• Bognor Regis• Isle of Man

Russia• Moscow

France• Paris

Denmark• Copenhagen

The Netherlands• Amsterdam

Austria• Vienna

Italy• Naples

Australia• Reseller Agreement

Sweden & Norway• Reseller Agreement

Captive Media installed locations and partner agreements Feb 2014

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Offer to Selected Venues• For venues which are :

• High footfall• In major UK cities• Attractive to 18-30 year olds

• We will supply, install & maintain screens at no expense

• Including games, background feeds of videos, live headlines & sports news

• Screens run on our 3G network & can be rebooted remotely – just clean the glass!

• We will even replace screens, if necessary• We can accommodate 10 new venues per month• A video ad slot is dedicated for your internal

promotions• Optional & the only thing we charge for:

£25/month• Charges lower for bigger venue networks

• There is a minimum term of 6 months

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Captive Media Ltd

Surprising. Shocking. Amazing.

www.captive-media.co.uk

twitter.com/Captive_Media

youtube.com/user/captivevideos

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