What's New in OSS/BSS Virtual Day - Introducing Enterprise Mobility Management | Ericsson Internal | 2015-01-15 | Page 2
Individual Industrialization Individual
Industrialization
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The development and personalization of products has gone through several cycles. 200 years agora, most products were made by hand and individually in many cases fit for the person that would buy it. ��During the industrial revolution, mass-production was introduced producing equal products to many consumers. This was based on the idea of economies of scale. After the emergence of the 3D-printer, we can now begin to make industrialized individual prodcuts. Imagine that you put your foot in a 3D-scanner to have a shoe printed exactly for you . We will see a lot of individual products still with economies of scale emerging.
What's New in OSS/BSS Virtual Day - Introducing Enterprise Mobility Management | Ericsson Internal | 2015-01-15 | Page 3
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From a very traditional SW based business with one yearly released to professional users.
What's New in OSS/BSS Virtual Day - Introducing Enterprise Mobility Management | Ericsson Internal | 2015-01-15 | Page 4
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Today, you can make 3D models with you phone using 123D Catch from Autodesk
What's New in OSS/BSS Virtual Day - Introducing Enterprise Mobility Management | Ericsson Internal | 2015-01-15 | Page 5
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Try It. Its fun
What's New in OSS/BSS Virtual Day - Introducing Enterprise Mobility Management | Ericsson Internal | 2015-01-15 | Page 6
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Print it on a 3D printer near you
What's New in OSS/BSS Virtual Day - Introducing Enterprise Mobility Management | Ericsson Internal | 2015-01-15 | Page 7
Consumers take power over complex systems
Moon Express Cambrian Genomics
Genome Compiler Copenhagen Suborbitals
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Thus, Consumerization is emerging. Private individuals are undertaking the construction of machines and businesses which before could only be done by the largest companies in the world . We see this happening in submarines, space rockets, and genetics engineering . ��Today you can download free software to combine your own genetic code . You can also download living features as their genetic code, and you can change the code in the Gnome Compiler (http://www.genomecompiler.com/). Once you've made the genetic code of your choice, you can choose among several companies that can print out your newly designed DNA string on a protein plate (Cambrian Genomics). The DNA String is however subject to approval of the Food and Drug Administration in the USA . Utilizing this open source genetic coding has already begun to emerge. Example is Glowing Plants utilizing DNA codes from bacteria from the sea implemented into plans to which you can buy the seeds today (http://www.glowingplant.com/)
What's New in OSS/BSS Virtual Day - Introducing Enterprise Mobility Management | Ericsson Internal | 2015-01-15 | Page 8
DRIVING FORCES FOR ENTERPRISES
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Talk about the current situation Employees, contractors, field workers are using multiple mobile devices of all types (tablets, smartphones) for work “Over 90% of respondents believe that employees will use their personal mobile devices to access enterprise systems and that IT does not have the capability necessary to stop this activity.” Dimension Data Performing many business functions (sales, field support & maintenance, management, etc.) In all places –– in the office, on the road, at home, etc Some are company supplied; many are not supplied (BYOD) More than 80% of companies surveyed said BYOD was the right move to make (Current Analysis, Oct 2013) Respondents quoted top reasons for this : Improved productivity (#1), greater innovation (#2), and reduced costs (#3) Workers need to have the right functionality on the device to do their work Company-supported apps for timesheets, travel, e-mail, sales tracking, maintenance logs, field assignments, management tools Tools for file and information sharing Can enterprises deliver on the promises of mobility (lower costs, increase efficiency, increase revenues, shorten lead times, ...)? Describe the complexity/challenges to: Employee (can I use my own device, can I use multiple devices, how can I comply with company security requirements) Business owner or stakeholder (how can I secure my data, who is using my data, add/remove autorized users, deploy applications...) IT professionals (managing multiple platforms, multiple OS, enforce policies, manage SW releases, build competence, )
What's New in OSS/BSS Virtual Day - Introducing Enterprise Mobility Management | Ericsson Internal | 2015-01-15 | Page 9
Meeting ENTERPRISE Needs
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A number of companies have started offering solutions attempting to address these issues. Enterprise IT organizations use these tools to deliver IT support to mobile end users for device configuration, management of applications and content, and to maintain security policies. The trend started with Mobile Device Management (MDM), and more recently continued with Mobile Application Management & Security (MAM) and Mobile Content Management (MCM). Collectively these solutions, MDM+MAM+MCM, are called EMM, Enterprise Mobility Management EMM enables companies to manage the mobilization of the workforce with the myriad of devices in a secure and controlled fashion. Simplifies and enhances worker mobile experience while increasing productivity.
What's New in OSS/BSS Virtual Day - Introducing Enterprise Mobility Management | Ericsson Internal | 2015-01-15 | Page 10
So What’s preventing MNOs from getting STARTED?
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Time and Cost to Market Infrastructure set up The risk of Huge upfront investment Training employees Cost of Ongoing Operations Dealing with help desk turnover System/Software administration and maintenance Continuously evolving technology Managing Complexity More than 8,000 devices from more than 50 manufacturers Multiple vendor operating systems and releases Mobile business processes running on disparate applications Third party support Managing Risk Security risk posed by hackers and loss of mobile devices Data protection Policy & compliance issues Cost of rolling out new apps
What's New in OSS/BSS Virtual Day - Introducing Enterprise Mobility Management | Ericsson Internal | 2015-01-15 | Page 11
How can MNOs enter this market today?
Turnkey Operation
Mobile Security
SaaS Delivery
+ = MANAGED SERVICES
+
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Early business success in the EMM domain has been made providing on-premises software license-based offerings targeting to enterprise IT departments, however, companies are increasingly looking to outsource the whole EMM stack to trusted partners. They can turn to their MNO for help. MNOs may want to consider using a trusted brand that can provide a total solution. A better business model allows for low initial investments coupled with large scale possibilities.
What's New in OSS/BSS Virtual Day - Introducing Enterprise Mobility Management | Ericsson Internal | 2015-01-15 | Page 12
Ericsson Turnkey Solution
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Introduce the solution - Ericsson Mobility Management (SaaS Market Delivery) Flexible, scalable, and secure solution that is hosted, delivered and managed by Ericsson on behalf of businesses Mobile Operators on-boarded as channel partners and providers of SLA towards Enterprises GTM and Sales Execution cooperation Then indroduce key components: SAP Mobile Secure software Device Management: e.g., application management, password security, device configuration, asset tracking, device encryption, sw license tracking, data backup, remote lock and wipe, … Application Management: e.g., app level access and authentication, data protection, app wrapping and containerization, sandboxing, app expiration, controlled copy/paste, location masking, Application Security, e.g., Distribute, manage and secure the applications Content Management: Allow and secure content sharing and storage, e.g., publish and share, offline and online support, integration to existing doc handling systems, encryption, reporting, … World-class services and expertise in mobile operations and networks (Ericsson) Hosting solution in secure Ericsson cloud infrastructure center– Application server hosting and management, i.e., running the SAP software in Ericsson cloud centers Bundled Managed Services – fully outsources model that providse enterprise processes relating to mobile security and management, e.g., Quality and service assurance (1st and 2nd level), Service and resource fulfillment, Problem and incident management , Change management and reporting, Operator channel and enterprise on-boarding services (mainly SI services)
What's New in OSS/BSS Virtual Day - Introducing Enterprise Mobility Management | Ericsson Internal | 2015-01-15 | Page 13
Work on the cloud
Source: Ericsson ConsumerLab, Liberation from location, 2014. Base: Internet users using mobile phone, tablet or PC and who work full or part-time, 23 countries
› Percentage of people using 1 cloud service, or 3 or more cloud services, at work
What's New in OSS/BSS Virtual Day - Introducing Enterprise Mobility Management | Ericsson Internal | 2015-01-15 | Page 14
MY INFORMATION
› 47 percent would like to be able to pay electronically without the automatic and unavoidable transfer of personal information
› 56 percent of smartphone owners would also like all email, chat and other internet communication to be encrypted
Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo
Source: Ericsson ConsumerLab Analytical Platform, October 2014
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Mi información: Los consumidores no tienen problema en compartir la información siempre y cuando reciban algo a cambio, sin embargo que su información personal sea tomada sin consentimiento molesta a la mayoría. 56% de los propietarios de smartphones les gustaría que sus comunicaciones fueran encriptadas. Brazil México Global Encript mails, chats, internet communications 62% 73% 56% Finger prints to encript 64% 70% 53% Electronic payments without giving away personal information 53% 61% 47%
What's New in OSS/BSS Virtual Day - Introducing Enterprise Mobility Management | Ericsson Internal | 2015-01-15 | Page 15
Mobile Device management - MDM
MDM Device Security
App Statistics & Reporting
Usage Analytics
Device Configuration Asset Tracking Data
Partitioning
Mobile Device
Management
Security
Mobile
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Mobile Application Security - MAS
Security
Mobile
What's New in OSS/BSS Virtual Day - Introducing Enterprise Mobility Management | Ericsson Internal | 2015-01-15 | Page 17
Mobile Application management – MAM
Security
Mobile
What's New in OSS/BSS Virtual Day - Introducing Enterprise Mobility Management | Ericsson Internal | 2015-01-15 | Page 18
