Download - buildOn Winter Fundraising Campaign Webinar

GIVING BACK IS THE NEW BLACKTM

buildon chapter

WEBINAR AGENDA

•  Overview of ModaVive

•  How it works

•  Case Studies

•  Roll-‐out plan

•  How the Financials Work

•  Flash Fundraiser Cash Prizes

•  ModaVive Success Tools

•  Social Media Support

•  Fundraising Roadmap

modavive overview

ModaVive is a socially responsible for-‐profit company that sells donated contemporary and designer clothing, handbags, shoes and accessories online to raise money for nonprofits. A percentage of every sale is donated to charity. Mission: Help worthwhile chariJes, like buildOn, achieve their goals by raising money and awareness in a simple, fun and social way that engages volunteers and leverages commodiJes we all have excess of.

modavive is simple to understand

Dress drives to-date

•  GirlUp Clubs •  BuildOn Chapters •  SororiJes

•  Junior Leagues •  Girl Scout Troops •  OperaJon Smile

•  Private High Schools •  Performing Arts Auxiliaries •  United Way

case studies

•  Beneficiary: buildOn

•  Loca,on: UC Berkeley

•  Style: Sorority Dress-‐Off

•  Award: Chipotle Dinner

•  Results: 400+ dresses

•  Beneficiary: GO •  LocaJon: ModaVive

•  Style: Drop-‐off

•  Award: CelebraJon

•  Results: 250+ items

CAMPAIGN EVENT

and

ROLL-OUT

•  Planning: Now through mid-‐February •  Collec,on Drive: •  Starts February 23rd •  Concludes on InternaJonal Women’s Day: March 8th

•  Send in collected items to ModaVive •  No later than March 11th

•  Flash Sale: •  Starts March 16th •  Concludes March 23rd

How the financials work •  Amount:

•  50% of the net* proceeds that meets our Brand Guidelines

Bobega Veneta Brian Atwood Burberry Chanel ChrisJan LoubouJn Chloe Dolce & Gabbana Donna Karan Dooney & Bourke Fendi Giuseppe Zanof Gucci

Hermes Jimmy Choo Kate Spade Louis Vuibon

Manolo Blahnik Marc Jacobs Michael Kors Mulberry

Miu Miu

Sergio Rossi

Tory Burch

Walter Steiger

Designer & Contemporary Brands

Shoes & Handbags

Ann Taylor

Anthropologie

Badgley Mischka

Banana Republic

BCBG

Burberry

Calvin Klein

Celine

Chanel

Chloe

ChrisJan Dior

Diane von Furstenberg

Dolce & Gabbana

Donna Karan

Elizabeth & James

Free People

Giorgio Armani

Gucci

Haute Hippie

J. Crew

James Perse

Kate Spade

L.A.M.B.

Lanvin

Levi's

Louis Vuibon

Marc Jacobs

Michael Kors

Milly

Oscar de la Renta

Prada

Proenza Schouler

Rag & Bone

Ralph Lauren

Roberto Cavalli

Stella McCartney

Tahari

The Row

Theory

Three Dots

Tory Burch

Tracy Reese

Versace

Vince

Zara

* Net proceeds = Gross proceeds less shipping costs & CC processing fees

How the financials work

•  Amount: §  50% of all accepted items §  10% of anything purchased with Promo Code

•  Fundraising Totals Announced: March 31st, 2015

•  Tracking: ModaVive will keep track of chapters donaJons

•  Condi,ons: §  ModaVive only sells items in very good, excellent or new condiJon §  ModaVive donates items that do not meet our criteria to another worthy charity

•  Free Shipping: For 50 or more accepted items collected by your chapter

* Net proceeds = Gross proceeds less shipping costs & CC processing fees

How the financials work

•  Amount: •  50% of the net proceeds of items accepted

CATEGORIES: Category 1 Category 2 Category 3

EXAMPLE BRANDS: Anthropologie, Banana Republic, Betsey Johnson, Free People, J. Crew, Three Dots, Zara

BCBG, DKNY, Kate Spade, Marc by Marc Jacobs, Nicole Miller, Tory Burch

Chanel, Dolce & Gabbana, Carolina Herrera, Oscar de la Renta, Prada, ValenJno, Versace, Louis Vuibon

RETAIL PRICE: Under $250 $250 -‐ $500 $1,000+ RE-‐SALE VALUE: <$50 $50 -‐ $100 $200+ AVERAGE: $50 $75 $300 DRESS DRIVE EXAMPLES -‐ 50 DRESSES $1,250 $1,875 $7,500 -‐ 100 DRESSES $2,500 $3,750 $15,000 -‐ 150 DRESSES $3,750 $5,625 $22,500

Example of Fundraising ExpectaJons

Flash fundraiser cash prizes

The chapters that bring in the most accepted items* win addiJonal cash prizes:

–  Third Place $1,000

–  Second Place $1,200

–  First Place $1,500

•  The chapter that drives the most sales** using their unique Promo Code is awarded an addiJonal $1,000.

•  All chapters that drive 10+ sales

receive a special co-‐branded gil!

COLLECTING ITEMS SELLING ITEMS

* Based on the Brand Guidelines ** Minimum of 10 items sold

modavive success tools

•  Fundraising Toolkit



•  Types of campaigns

•  Simple-‐to-‐plan events



•  Types of campaigns

§  MulJ-‐day Drop-‐off

ü  Choose a public locaJon ü  Provide hours that drop-‐off occurs ü  Provide donor receipts

§  Pick-‐up ü  Arrange a schedule for pick-‐ups ü  Provide opJons



•  Themes

§  Customized markeJng materials



•  Themes

•  Brand guidelines

Designer & Contemporary Brands

Cobon On Forever 21

H&M Kohls (City Triangles)

Old Navy Target (incl. Mossimo)

Walmart Wet Seal

Not Accepted

Ann Taylor

Anthropologie

Badgley Mischka

Banana Republic

BCBG

Burberry

Calvin Klein

Celine

Chanel

Chloe

ChrisJan Dior

Diane von Furstenberg

Dolce & Gabbana

Donna Karan

Elizabeth & James

Free People

Giorgio Armani

Gucci

Haute Hippie

J. Crew

James Perse

Kate Spade

L.A.M.B.

Lanvin

Levi's

Louis Vuibon

Marc Jacobs

Michael Kors

Milly

Oscar de la Renta

Prada

Proenza Schouler

Rag & Bone

Ralph Lauren

Roberto Cavalli

Stella McCartney

Tahari

The Row

Theory

Three Dots

Tory Burch

Tracy Reese

Versace

Vince

Zara




•  MarkeJng materials

•  Tips for collecJng highest-‐quality items




•  MarkeJng materials

•  Tips for collecJng highest-‐quality items §  Local affluent volunteer groups

ü  Junior Leagues ü  Performing Arts organizaJons (Opera,

Symphony, Ballet) ü Museums

§  Local thril stores §  Your Mother’s Closet



•  Customized markeJng materials


•  Tips for collecJng highest-‐quality items

•  buildOn Group on MV site

•  Blog posts relevant to the group

•  Direct links to the buildOn bouJque •  Showcase of parJcipaJng chapters •  Sharing of best pracJces

modavive SOCIAL MEDIA SUPPORT

•  Social media templates

Example: “The countdown begins! Only (x) days unJl the buildOn sale @modavive! Raise money 4 @buildon. #fashion #giveback”

CapJon to thank donors: “Thank you to everyone who donated to our ModaVive dress drive! Not too much longer unJl launch day – Support buildOn! #giveback”

Post a photo from your fundraiser with the capJon: Thank you to everyone who donated to our ModaVive dress drive! @buildon”

Banner for your Facebook page:

modavive SOCIAL MEDIA SUPPORT

•  Social media templates

Example: “The countdown begins! Only (x) days unJl the buildOnsale @modavive! Raise money 4 @buildon. #fashion #giveback”

CapJon to thank donors: “Thank you to everyone who donated to our ModaVive dress drive! Not too much longer unJl launch day – Support buildOn! #giveback”

Post a photo from your fundraiser with the capJon: Thank you to everyone who donated to our ModaVive dress drive! @buildon”

Badge for your Instagram account:

Fundraising roadmap

1.  Decide between event and campaign

2.  Engage chapter members and create a commibee

3.  Set-‐up a call with ModaVive to get personalized assistance

4.  Join the buildOn Group on ModaVive

5.  Promote your upcoming fundraiser to your community

6.  Conduct your fundraiser

7.  Send your items to ModaVive (50+ for free shipping)

8.  Promote the sale of your items

9.  Look for the announcement of the three winning chapters

SUMMARY

•  Friendly compeJJon between chapters through March 8th

•  RecogniJon of the chapter bringing in the most donaJons

•  Up to 90% off retail on high-‐quality clothing/accessories

•  Buyers Choose – 10% to buildOn at Check-‐out •  buildOn20 -‐ 20% discount to all members

•  Good for the wallet and the environment

SIMPLE FUNDRAISING

HIGH-‐QUALITY THRIFT SHOPPING

February 2015, Company ConfidenJal

GIVING BACK IS THE NEW BLACKTM

Download - buildOn Winter Fundraising Campaign Webinar

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