Transcript
Page 1: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

Understanding Vision

1. What is Vision? Components of Vision

Example of Vision

2. Developing a Vision Class Exercise- Creating Vision Take Home vision Creation (Conservation

Crisis Team)

Page 2: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

Vision

Core Ideology Envisioned Future

Core Purpose

Core Values Vision Level BHAG

Vivid Description

What is Vision?

Page 3: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

Core IdeologyCore

Purpose

Core Values

Core Ideology defines the enduring character of an organization- a consistent identity.

Core Ideology is: Unchanging A source of guidance and inspiration The glue that holds the org. together

Consists of two main parts- Core Values & Core Purpose

Page 4: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

Example of Core Values

Elevation of the Japanese culture and national status

Being a pioneer- not following others; doing the impossible

Encouraging individual ability and creativity

Core Values of Sony (1950’s)

Page 5: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

What are Core Values?

Core Values are the essential and enduring tenets of an organization.

Core Values: Have intrinsic value to those inside the org. Stand the test of time

Organizations tend to have 3 to 5 core values.

Page 6: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

Example of Core Purpose

To experience the sheer joy of innovation and the application of technology for the benefit and pleasure of the general public.

Core Purpose of Sony (1950’s)

Page 7: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

What is Core Purpose?

Core Purpose is the organization’s reason for being; it reflects the people’s idealistic motivations for doing the company’s work.

Core Purpose: Can never be fully realized Answers the question- We make product or service

X- Why is this important?

Page 8: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

Envisioned Future

Vision Level BHAG

Vivid Description

Envisioned Future is a concrete comprehensive visualization of an yet unrealized aspiration of a company.

It encompasses two parts:- Vision level BHAG and a Vivid Description of that BHAG.

Page 9: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

What is Vision Level BHAG?

Vision level Big Hairy Audacious Goal

is:

Clear, compelling, unifying focal point of effort,

that acts as a catalyst for team spirit.

Applies to entire organization

Requires 10 to 30 years to complete.

50% to 70% probability of success

Page 10: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

Example of Vision Level BHAG

Become the company most known for changing the worldwide poor-quality image of Japanese products.

Vision Level BHAG of Sony

(1950’s)

Page 11: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

• Become a $125 billion company by the year 2000 [Wal-Mart, 1990)

• Became the company most known for changing the worldwide poor-quality image of Japanese products (Sony, early 1950s)

• Knock off RJR as the number one tobacco company in the world (Philip Morris, 1950s)

• Become the Nike of the cycling industry [Giro Sport Design, 1986)

• Become as respected in 20 years as Hewlett-Packard is today (Watkins-Johnson, 1996)

• Become the Harvard of the West (Stanford University, 1940s)

• Become number one or number two in every market we serve (General Electric Company, 1980s)

Some company BHAG goals...

Page 12: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

Example of Vivid Description

We will create products that become pervasive around the world… We will be the first Japanese company to go into the US market and distribute directly. We will succeed with innovations that US companies have failed at…Made in Japan will mean something fine, not something shoddy.

Vivid Description

Page 13: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

What is a Vivid Description?

Vivid Description is a vibrant, engaging and specific description of what it will be like to achieve the BHAG.

Vivid Description: Passion, emotion and conviction are essential Translates the BHAG into an image in minds of

employees.

Page 14: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

Putting it all Together

Page 15: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

Core Ideology Envisioned Future

Core Purpose

Core Values

Vision Level BHAG

Vivid Description

Vision of Sony in the 1950’s

Adapted from Collins and Porras (1996)

Elevation of the Japanese culture and national status

Being a pioneer- not following others; doing the impossible

Encouraging individual ability and creativity

Become the company most known for changing

the worldwide poor-quality image of Japanese products.

To experience the sheer joy of innovation and the application of technology for the benefit and pleasure of the general public.

We will create products that become pervasive around the world… We will be the first Japanese company to go into the US market and distribute directly. We will succeed with innovations that US companies have failed at…Made in Japan will mean something fine, not something shoddy.

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Building Vision

Core Ideology Envisioned Future

Core Purpose

Core Values

Vision Level BHAG

Vivid Description

Personal Vision Statement

Community/Family Optimism Passion Creativity Fun Integrity Work-life Balance

Become a well known political leader and source of inspiration to those

in my community.

To encourage, inspire, create and build positive relationships that in turn generate strong communities.

I will build a strong personal image based on care for others as I would for self. I will engage in endeavors to bring families, and people together towards a common goal. I will be seen as an unselfish and passionate leader who is courageous and pragmatic.

Page 17: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

Do Not Confuse

Core Ideology vs. Envisioned Future

Envisioned Future features.. Core Ideology features..

Discovery Process

Never changes

What company stands for

Creative Process

Changes once BHAG is attained

What company aspire to become.

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Building Vision

Do Not Confuse

Core Purpose vs. Vision level BHAG

Vision Level BHAG features.. Core Purpose features..

Can never be completed

Not a specific goal

Forever pursued

Achievable in 10 to 30 years

Clearly articulated goal

Once reached, move on to next goal.

Page 19: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

Do Not Confuse

BHAG vs. Goal

Operational Level

Task Specific

Short time horizon

Used to achieve BHAG

Strategic Level

Company/Departmental Scope

Long time horizon 10 to 30years

What company aspire to become.

Vision Level BHAG features.. Goal (traditional sense) features..

Eg. Become the company most known for changing the worldwide poor-quality image of Japanese products.

Eg. Reach a sales target of$1 000 000 in the Latin American market in one year..

Page 20: Building Vision Understanding Vision 1.What is Vision?  Components of Vision  Example of Vision 2. Developing a Vision  Class Exercise- Creating Vision

Building Vision

Developing a Vision

Class Exercise

Use Concepts discussed in this Vision Lecture and in the Collins and Porras article to develop a:

Vision for Environmental Round Table

Tip- Use Sony’s Vision as a Template.


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