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Build Your Own Ambassadors: How to Identify and Activate Brand Influencers
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SocialChorus is the leading social word-of-mouth platform that enables customers to acquire and engage brand influencers.
Our Speakers
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Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books. Connect with Paul on his blog Marketing Darwinism or Twitter feed @pauldunay
Greg Shove has helped brands and consumers connect online since early Web. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and. AOL. He likes to play soccer, collect photos and cook. @gregshove
Chris Brogan is CEO & President of Human Business Works, a business design company using publishing and media to provide tools and smarts to help professionals work better, do the work they want, and to be brave. He is the New York Times bestselling co-author of The Impact Equation, and a sought-after professional keynote speaker
Mark Schaefer is an experienced digital marketer with diversified experience and skills in various industries including consumer packaged goods, durable consumer goods and publishing. He has worked to contribute and build brands with the likes of Cottonelle(R), Scott(R), Viva(R) Towels and most recently Chamberlain. He has proven experience using digital properties including social media to turn consumers into brand advocates.
Scale the Power Middle of Social Influence
Editors and Celebrities
Customers and Fans
Social Publishers and Influencers
Superfans and Employees
@gregshove
Social Influencers: Make it Exclusive
– Reason #1 Keep up with new brand activities– Reason #2 Test/try new products
SuperFans: Make it Meaningful
– 78% share to stay connected – 68% share to tell people what they care about– 49% share to inform others of products they care about/encourage action
Employees: Make it Relevant
– Feel connected to brand– Provide a menu of choices– Provide internal recognition
Who Shares & Why
@gregshove
Scaling Brand EndorsementsINFLUENCERS
500 10k Average Audience
SUPERFANS
25K
7.5 Endorsements
Each
250 Average Audience
Brand Content & Rewards
25MEndorsements
Delivered
4 Endorsements
Each
37MEndorsements
Delivered
@gregshove
Free Webinar Tomorrow
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Find out how social influencers create ROI for Intel in another free SocialChorus webinar. Register here:
https://attendee.gotowebinar.com/register/5002910195654554368
Join us next week…
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Tapping the Global Social Surge: Social Media Booms with Emerging Economies
How does social media usage vary across the globe?
Register here: http://socialmediatoday.com/social-media-in-asia-webinar
