Download - Build a Thriving eCommerce Business with Magento

BUILD A THRIVING E-COMMERCEBUSINESS WITH MAGENTOFeb 2014

A Quick Introduction about CLEARgo

CLEARgo’s Proposition:

The Brand eCommerce Agencythat delivers eCommerce success for clients

CLEARgo Services

PLANE-Business

Strategy

BUILDOnline Branding,

User Experience & Technology

GROWPerformance Marketing,

CRM & Conversion Optimization

OPERATEDay-to-day Management

of the Online Business

Our Clients

Official Magento Solution Partner

As Magento Solution Partner, CLEARgo provides Magento site design and development, customized modules development, Magento hosting, and multi-channel solution that integrates with Magento and eBay.

Building your eCommerce presence

Key Elements in Planning Your eCommerce Presence

Order & FulfillmentManagement

Merchandising& Inventory Mgmt

CustomerCare

Branding &Channel Marketing & CRM

eCommerceTechnology

What you need to look for when planning your eCommerce siteHow would you scale your businessSupported Countries / Languages / Currencies / Dispatch Centers

What you need to look for when planning your eCommerce siteHow would you scale your business - Single Site vs. Multi-Sites / Multi-Stores

What you need to look for when planning your eCommerce siteWhat devices will consumer use - Responsive Design / Mobile Version

What you need to look for when planning your eCommerce siteHow consumers would shop your products - Site-wide filter / Quick finder

Quick Finders

What you need to look for when planning your eCommerce siteHow consumers would shop your products - Product Search & Filter

What you need to look for when planning your eCommerce siteHow consumers would shop your products – Selecting sizes, colors, etc.

What you need to look for when planning your eCommerce siteHow consumers would shop your products - Product Attributes

What you need to look for when planning your eCommerce siteHow consumers would shop your products - Product Bundles

What you need to look for when planning your eCommerce siteHow consumers would shop your products – Subscription Purchase

What you need to look for when planning your eCommerce siteHow consumers would shop your products - Product Information

What you need to look for when planning your eCommerce siteHelp consumers to make up their mind to check out

Create urgency to check out

Free Shipping Qualification

Additional Checkout Methods

Help Available Now

Confidence in Checkout

Push for Higher AOV

What you need to look for when planning your eCommerce siteImprove the checkout process - social connect & guest checkout

What you need to look for when planning your eCommerce siteImprove the checkout process – store pick-up / select delivery time

What you need to look for when planning your eCommerce siteImprove the checkout process – accepting various payment methods

What you need to look for when planning your eCommerce siteAbility to run promotions flexibly

• Product-based promotions

• Shopping cart-based promotions

• Customer segment-based promotions

What you need to look for when planning your eCommerce siteIntegration requirements

eCommerce

ERP

CRM

Email

Analytics

WMS

OMS

What you need to look for when planning your eCommerce siteScalability & Availability of your eCommerce Infrastructure

• Scalability• Availability• Performance• Security• Backup

Deciding the right eCommerce platform

Factors in deciding your eCommerce platform

• Ability to fit your immediate requirements

• Ability to grow with your business

• Initial investment & maintenance cost

• Technical resource requirements & availability in the market

eCommerce platforms in the market

Very small sellers Very large sellers

Very simple requirements

Very complexrequirements

Mostly used by major International brands with complex requirements and significant online business.Cost over US100k for licensing a year. Investment usually cost around USD300k-1M to begin with.

One of the popular Enterprise option due to relatively cheap licensing (USD15k per license per year) and rich features. Typical investment at around USD50k-100k to begin with.

One of the popular open source options for expandability and no licensing cost. Typical investment at around USD20-50k to begin with.

Open source or inexpensive SaaS platforms for rather small sellers. Typical investment around USD1k-20k to begin with.

Different types of eCommerce platforms

• SaaS-based– For small business: Shopify, Magento Go, etc.– For large business: Demandware

• Open source license– Magento Community, Prestashop, etc.

• Commercial license / open source– Magento Enterprise

• Commercial license / non-open source– ATG, IBM Websphere Commerce, etc.

Magento is the most popular platform for Alex’s Top 1M sites

http://www.magentocommerce.com/blog/comments/magento-is-the-leading-ecommerce-platform-for-alexas-top-1m-sites/

Magento is popular across different scales

Top 10k sites Top 100k sites

Top 1M sitesSource: Builtwith.com All sites

Explaining Magento

Different Magento Versions

• SaaS-based• US$15-125 / mo• Suitable for small

sellers only• Limited capability in

customization & integration

• Open source license• No license fee / Free!• Need your own

infrastructure• Rich feature set and

fully customizable• Large number of 3rd

party plug-ins

• Commercial license with open source

• Around US$15,500 per license

• Need your own infrastructure

• Enterprise level product with better performance, security, advanced features, support, etc.

Key Magento Features

Attract & Convert• Get Found with SEO Support• Dynamic Customer Segmentation• Flexible Marketing Promotions• Targeted Promotions based on Segments• Custom Coupons• Recommendations, Cross & Up Sell based

on flexible rules• Product Reviews• Automated Email Marketing Reminders

Make Buying Easy• Multi-Site, Multi-Lingual, Multi-

Currency Support• Flexible Product Setup• Search Engine with Apache Solr• Advanced Product Filtering• Multi-Devices Support• One-Page Checkout• Flexible Payment & Shipping Options• Returns Management Support

Retain Customers• Loyalty & Reward Programs• Private Sales to VIP Members• Custom Gift Registry, Gift Cards & Store

Credits• Email Platform Integration

Scale, Manage & Custom Integration• High Performance Scalable Architecture• PA-DSS Compliance & Encryption• Full Page Cache• Custom Customer Attributes• Content Staging and Merging• Fully Customizable• Ability to Integrate with ERP & CRM Systems

Enterprise-only features highlighted in Red

Fundamental Magento ConceptsGlobal | Site | Store | Store View

The Magento Dashboard

Managing Orders

Managing Products

Managing Products – Setting Price

Managing Attributes & Attribute Sets

Managing Customers, Attributes & Groups

Managing Dynamic Customers Segments

Managing Promotions

Magento Connect

Custom Module Development

Implementation Process

Project management methodology

Assimilate all marketplace, brand, competitive, consumer & market information relevant to the engagement objective

Prioritize opportunities & define resources, clarify client needs

Refine & document technical specifications, information architecture, creative design comps etc…

DefineDiscover Design Develop Deploy

Build elements required to implement the solution, Extensive QA

Deliver the final solution. Deploy measurement strategy to refine efforts, Maintenance, Extensive QA

The goal of our process is to provide consistent procedures for all engagement steps which encourage usage of best practices, while providing clients with greater clarity of expectations, weekly progress reports, and a higher degree of project organization. Our process helps us achieve on-time and on-budget solutions.

Discover


At the initial stage of our engagement, CLEARgo will work with client to perform the following:

• Business objectives & targets• Brand positioning & online audit• Consumer analysis• Competitive analysis• Demand provisioning

Discover


Client needs to decide on the business strategy of the e-commerce store, which includes the following:

- The branding & product mixes of the shop- Store brand / Product brands / Categories- Personas development

- Target markets & audience- Country/language combination

- Logistics & customer service management- Shipping methods, pricing & returns policies

- Flat-rate / table-rate / customized calculations

- Payment methods

Define

• Define branding and creative brief• Define information architecture and user experience flow• Confirm if there is any unique site functionality or advanced functions that

requires customized development on Magento• Define user segment requirements (e.g. general vs. VIP vs. trade customers)• Identify integration requirements & workflow

(shopping process, integration with backend system such as ERP system, POS system, third party system etc.)

• Define administrative functionality and requirements• Define product types, formats & attributes


Define – Information Architecture

• Set up site map • Prepare a detailed taxonomy of all

elements of the e-Commerce site• Define a unique and clear label for

each item in taxonomy• Highlight important items and place in

higher location in site map


Design

• Information architecture design• Creative design• Technical design


Design – Functional Design / Wireframe


To facilitate information architecture design. Our UI team will create wireframe for each page to communicate and confirm with client on content & functionality

Design – Functional Design / Wireframe


Design – Creative Design


• Mood board• Initial creative concepts• Layout & template design

Develop – frontend & backend

• Install Magento site in development server• Extension selection for advanced functionality• Extension development for customized functionality• HTML production for Frontend layout• Template integration• System integration with 3rd party systems


Develop - Magento Configuration

• Setup product categories and attributes • Setup store and contact information• Setup HTML email template for transactional email

o Client provide contents• Setup shipping method such as table rate or flat rate• Setup payment options such as paypal• And other build in features……


Deploy

• Data Inputo Sample products will be created in system for client to follow and input products

o CVS will be provided for batch input o Client provide content / translation such as shipping policy, About Us, etc. to replace

dummy content

• UATo User acceptance testing will be conducted before the site launch.o The purposes are system testing, debug and proofreading

• Deployment & Launcho After confirm the site is ready to launch, the system will be deployed to the

production/live server and launch to public


Timeline for Development (reference only)

Develop / DeployDesign

An

aly

sis

Tech

nic

al

3-4 weeks2-3 weeks 8-10 weeks

Discover / Define

Key Outputs: • Draft Site Map

• Detailed Design Doc.• Final Site Maps and

Information Architecture

• Positioning Statement• Use Cases• Navigation

• Discover Document• Brand Themes

• Site Launch

Info

rmati

on

A

rch

itect

ure

• First Site Prototype

• Translate Business Requirements

• Review Business Plan• Target Audience & Demog. Analysis

• Technical Requirements - Production Environment

• Final Technology Selection

• Backoffice System & Payment Gateway Integration

• HTML Design

• Revised Creative

• Copy Writing

• Magento Module Development• Template Integration

• Data Population & Migration

• Quality Assurance & UAT

• Magento Configurations• Integration & Customization Design

• Site Maps & Work Flow• Functional Requirements

• Content• Schematics

• Use Case development

Case Studies

Our Magento Enterprise ExperienceSuper Book City http://www.superbookcity.com

Project Highlight• Based on Magento Enterprise• Over 1 million SKUs• Integration with SAP, Membership system, DRM, etc.• Highly customized fulfillment & return process implementation• Fully redundant infrastructure implementation

Our Magento Enterprise ExperienceCartridges Direct http://www.cartridgesdirect.com.au

Project Highlight• Based on Magento Enterprise• Migration from previous .Net platform• Integration with Microsoft Dynamics NAV• On-going optimization• Abandoned cart recovery with SaleCycle

Our Magento Enterprise ExperienceJebsen Fine Wines http://www.jebsenfinewines.com

Project Highlight• Based on Magento Enterprise• Integration with Oracle ERP & WMS

Our Magento ExperienceProactiv

BackgroundSince its launch in Hong Kong in 2011, Proactiv has become the most popular acne solution in town. Following its launch through traditional channel, Proactiv is looking to sell online to provide better service to its Proactiv Club members.

SolutionWorking closely with Proactiv, CLEARgo provided Magento-based e-commerce solution that is tailored to Proactiv’s requirements, including the Proactiv Club membership features, and product subscription with recurring payment, mobile e-commerce, etc.

Our Magento ExperienceResponsive Web Design for Puzhen http://www.puzhen.com

THANK YOUfor your time & attention

For more information, please contact:

Charles [email protected]

+852 9470 6088

http://www.cleargo.com

Download - Build a Thriving eCommerce Business with Magento

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