Innovating with musesBrian Millar, Head of StrategySense Worldwide@arthurascii

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Ⓒ2015 Sense Worldwide

SUPERMODEL

MUSESUPERMODEL

WELCOME TO MY WORLD

ELEANOR20, BATTERSEA

BEFORE

AFTER

Where are your muses?

Your typical average

consumers

Look here Look hereDon’t look here

Toilet cleaners

•Obsessive Compulsives

Running shoe design?

Sweaty feet and blisters?

If research is not an adventure, you’re doing it wrong

Your turn.

@arthurascii

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