Transcript
Page 1: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

Sales PresentationPartners for Success

Page 2: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

Driving More Value than Ever Before

INTERNET SOCIALMOBILE

Page 3: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

Media Habits Have Changed

“There’s an evolution in media, and it’s

moving toward digital. It’s just the way of

the world. It’s all born of immediacy.

Publishing cycles just really don’t work

anymore, fundamentally. If people have

a choice of getting info when they want

versus when they have to, of course

they’re going to choose when they want…”

–Business Week, November 2010

Online search has overtaken the print directory as the primary source consumers turn to when looking for a local business*

Page 4: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

We’re Listening to the Consumer

Page 5: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

Our Online Media Spend Has Significantly Increased

2008 2009 2010 2011 20120%

50%

100%

150%

200%

250%

300%

350%

400%

450%

500%

Online Media Spend: Percentage Increase Since 2008

*Source: Primedia Internal Data

Page 6: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

PRIMEDIA Apartments/Rentals Network #1Reaching the Largest Number of Potential

Renters

*Based on October 2010 - October 2011 comScore Real Estate category of sites as custom-defined by PRIMEDIA: PRIMEDIA Apartments/Rentals Network, Rent.com, Apartments.com, ForRent.com Sites, MyNewPlace.com, NCI Rental Sites and Move.com Rentals.

• comScore Reported that PRIMEDIA’s Apartments/Rentals Network generated more than 62 million unduplicated unique visitors from October 2010 - October 2011.

• Since launching the PRIMEDIA Apartments/Rentals Network in May 2009, ApartmentGuide.com has consistently been ranked in the top 2.

Move.com

NCI Rental Sites

MyNewPlace.com

ForRent.com Sites

Rent.com

Apartments.com Sites

PRIMEDIA Apartments/Rentals Network

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000

Monthly Unique Visitors from October 2010 - October 2011

Page 7: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.7

PRIMEDIA Apartments/Rentals Network #2in Orlando*

NCI Rental Sites

Move.com

Rent.com

ForRent.com Sites

MyNewPlace.com

PRIMEDIA Apartments/Rentals Network

Apartments.com Sites

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000

Monthly Unique Visitors for October 2011

*Based on be October 2011 comScore Real Estate category of sites as custom-defined by PRIMEDIA: PRIMEDIA Apartments/Rentals Network, Rent.com, Apartments.com, ForRent.com Sites, MyNewPlace.com, NCI Rental Sites and Move.com Rentals.

• comScore Media Metrix reported that PRIMEDIA’s Apartments/Rentals Network generated the second highest number of unique visitors in Orlando* during October 2011.

• Since launching the PRIMEDIA Apartments/Rentals Network (including ApartmentGuide.com, Rentals.com and RentRentar.com) in May 2009, we have consistently been ranked by comScore Media Metrix in the top 2 nationally.

Page 8: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

Digital Leads Have Grown More than 2x Since November 2008

Nov-08Jan-09

Mar-09May-09

Jul-09Sep-09

Nov-09Jan-10

Mar-10May-10

Jul-10Sep-10

Nov-10Jan-11

Mar-11May-11

Jul-11Sep-11

Nov-11

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000# of Digital Leads

*Source: Primedia Internal Data

Page 9: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

In the Brevard Market, Digital Leads Have Grown More than 2x Since November 2008

*Source: Primedia Internal Data

Nov-08Jan-09

Mar-09May-09

Jul-09Sep-09

Nov-09Jan-10

Mar-10May-10

Jul-10Sep-10

Nov-10Jan-11

Mar-11May-11

Jul-11Sep-11

Nov-11

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000# of Digital Leads

Page 10: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

More Consumers are Finding their next Apartment on a Smart Phone

Android* iPad* mobile WebiPhone*

• Smart phones users are expected to more than double in the next 4 years - by 2015, more than 200 million Americans will have them.*

• Apartment Guide mobile has full mobile coverage: iPhone, Android, iPad & mobile Web

• Apartment Guide mobile app downloads: Over 1.44 Million**

• Almost 20% of our visits came from a mobile operating system *Source: comScore June 2011,** Primedia Internal Data Data

Page 11: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

We’re the Industry Leader in the Mobile Space

First to market - iPhone, Android and iPad

Q3 2008 Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 20110

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

*Source: Primedia Internal Data

Page 12: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

In the Brevard Market, Mobile Leads Are Increasing at an Unbelievable Pace

*Source: Primedia Internal Data, does not include mobile downloads or mobile app usage.

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

% of Mobile Leads

Page 13: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

Mobile Users are Most Active on the Weekends

Saturday Sunday Monday Tuesday Wednesday Thursday Friday0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

AG Mobile Leads as % of Total Leads

Page 14: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

Our Mobile Leads Have Surpassed Print Leadsin the Brevard Market

*Source: Primedia Internal Data

Nov-08

Jan-09

Mar-0

9

May-0

9Jul-0

9

Sep-09

Nov-09

Jan-10

Mar-1

0

May-1

0Jul-1

0

Sep-10

Nov-10

Jan-11

Mar-1

1

May-1

1Jul-1

1

Sep-11

Nov-11

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

print_callsmobile_leadsInternet_leads

Page 15: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

Social Media: Another Opportunity for Renters to Find Out About You

• Our goal is to be the ultimate destination for information about living, looking for or moving to an apartment

Page 16: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

01/03/1

1

01/17/1

1

01/31/1

1

02/14/1

1

02/28/1

1

03/14/1

1

03/28/1

1

04/11/1

1

04/25/1

1

05/09/1

1

05/23/1

1

06/06/1

1

06/20/1

1

07/04/1

1

07/18/1

1

08/01/1

1

08/15/1

1

08/29/1

1

09/12/1

1

09/26/1

1

10/10/1

1

10/24/1

1

11/07/1

1

11/21/1

10

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

70,729

13,401

584

3,909

30,488

1,692

45298

806

Apartment Guide

ForRent.com

Rent.com

Apartment Finder

Apartments.com

MyNewPlace

Apartment Home Living

TheAPT by Apartment Finder

We’re Leading the Way! Our Facebook Growth Versus Our Competition

11/28/1

1

Page 17: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

Our Twitter Growth

11/28/11

01/03/11

01/17/11

01/31/11

02/14/11

02/28/11

03/14/11

03/28/11

04/11/11

04/25/11

05/09/11

05/23/11

06/06/11

06/20/11

07/04/11

07/18/11

08/01/11

08/15/11

08/29/11

09/12/11

09/26/11

10/10/11

10/24/11

11/07/11

11/21/110

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

5,500

6,000

6,500

7,000

7,500

8,000

8,500

7,713

2,782

1,606

626

3,396

1,74720132103

15

Apartment Guide

ForRent.com

Rent.com

Apartment Finder

Apartments.com

MyNewPlace

AptHomeLiving

AptsCom

AFtheApt

Page 18: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

We Delivered Over 1 Million Leads In November*

Average Leads

Received Per Property For

November 2011

*Source: Primedia Internal Data

Page 19: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

Ft Myers-Naples 31 85 169%Jacksonville 61 72 17%Melbourne-Daytona Beach 32 81 152%Northwest Florida 31 79 159%Orlando 67 87 29%Savannah 57 102 79%Tampa Bay Area 47 72 52%

Leads Per Property

September 2011

Leads Per Property

September 2008

Leads Per Property

% INCREASE

*Source: Primedia Internal Data

We’re Driving More Value Than Ever Before

Page 20: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

What Does Apartment Guide Count As a Lead?*

Apartment Guide For Rent Apartments.com Apartment Finder

Connected Phone Calls X X X X

Missed Phone Calls X X X

Email/Fax Leads X X X X

Click to Talk X

Text Messages X

Social Comments (on FacebookMarketPlace) X

Online Reservation Requests X X

Online Reservation Clicks X

Printable Brochure X X

Driving Directions X

Property Website Clicks X

Mgmt Co Website Clicks X

Email a Friend X

Send to Phone X

*Based on reporting seen in the industry.

Page 21: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

Dedicated to Helping You Exceed Your Business Goals

Page 22: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

It’s Simple….Where Would You Rather Be?

Page 23: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

DIAMOND PACKAGE • PRODUCTS & FEATURES

Diamond Listing Metro Diamond:• Dominate a metro area• Blanket message to a large area• Presence on first page of search results• Limited inventory

City Diamond:• Dominate a specific city• Presence on first page of search results• Limited inventory

P R O D U C T F E A T U R E S B E N E F I T S

• Target a specific geographical area• Increase occupancy & leads• Great for lease up /new construction

Mobile

Rentals Premier Listing

Banner Ad • Placement on most viewed sections of site• Rotate with every page refresh• 100K impressions

• Target a specific geographic area

PhotoPlus • Photos automatically scroll when user hovers over arrows• Check Availability button added to the photo gallery view

• New photo treatment to draw consumers’ attention• Highlight your property and community

Category Listing

• Category branding• College, military, corporate and senior living

• Target a specific niche market

• Top placement in search results• AdCreator• AG & Rentals Community Carousel• Unlimited Photos

• Increase opportunities to connect with potential renters

• Listing on Apartment Guide and Rentals Apps • Placement that covers entire mobile space • Includes iPhone, iPad, Android and Mobile browsers

• Targeted reach

Page 24: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

DIAMOND PACKAGE • PRODUCTS & FEATURES (continued)

P R O D U C T F E A T U R E S B E N E F I T S

Online Video (60 sec)

• High-quality multimedia product with professional script• No production or set-up fees• Duration is 60 seconds• May choose to have on-screen talent• May choose to post community’s own video

• Improve lead conversion• Highlight unique selling features• Showcase a property or community

Dynamic Lead Form • Requires first and last name on lead form• Property can determine whether Bed and Bath fields are displayed on lead form and configure these fields as optional or required

• Customize your Apartment Guide lead form to meet your unique demands • Generate more qualified leads

Reputation Monitor

Coming Soon!

• Online dashboard that enables you to view and track consumer comments and reviews from a variety of sources• Ensures accurate business listings• Monitors and tracks competitors

•Monitor your brand reputation

Call Recording • Automatically records calls for your property • Great way to verify leads and their overall quality• Helps to ensure that your sales staff is presenting the right image and is handling inquiries properly

AG/Rentals Carousel • Shows on details page• Automatically rotates photos and floorplans in 3D format• Shows 10 images at a time

• Improve lead conversion• Highlight unique selling features• Showcase a community’s lifestyle

Ad Creator • Enables you to easily post your listing on CRAIGSLIST®• Up to 10 floor plans and 5 photos are displayed

• Additional opportunity to connect with potential renters• Full color HTML listing makes the ad stand out over many other CRAIGSLIST® ads

Page 25: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

PLATINUM PACKAGE • PRODUCTS & FEATURES

Platinum ListingP R O D U C T F E A T U R E S B E N E F I T S

• Increase occupancy• Increase leads

Mobile

Rentals Featured Listing

PhotoPlus • Photos automatically scroll when user hovers over arrows • Check Availability button added to the photo gallery view

• New photo treatment to draw consumers’ attention• Highlight your property and community

Category Listing

• Category branding• College, military, corporate and senior living refinement

• Target a specific niche market

• Placement above Standard Plus and Standard listings• AdCreator• AG & Rentals Community Carousel• Unlimited Photos

• Increase opportunities to connect with potential renters

• Listing on Apartment Guide and Rentals Apps • Placement that covers entire mobile space • Includes iPhone, iPad, Android and Mobile browsers

• Expansive reach• Targeted reach

Online Video (30 sec)

• High-quality multimedia product with professional script• No production or set-up fees• Duration is 30 seconds• May choose to have on-screen talent• May choose to post community’s own video

• Improve lead conversion• Highlight unique selling features• Showcase a community’s lifestyle

• Top placement above Gold and Silver listings• Unlimited photos

Page 26: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

PLATINUM PACKAGE • PRODUCTS & FEATURES (continued)

P R O D U C T F E A T U R E S B E N E F I T S

Dynamic Lead Form • Require first and last name on lead form• Property can determine whether Bed and Bath fields are displayed on lead form and configure these fields as optional or required

• Customize your Apartment Guide lead form to meet your unique demands • Generate more qualified leads

Reputation Monitor

Coming Soon!

• Online dashboard that enables you to view and track consumer comments and reviews from a variety of sources• Ensures accurate business listings• Monitors and tracks competitors

• Monitor your brand reputation

Call Recording • Automatically records calls for your property • Great way to verify leads and their overall quality• Helps to ensure that your sales staff is presenting the right image and is handling inquiries properly

AG/Rentals Carousel • Shows on details page• Automatically rotates photos and floorplans in 3D format• Shows 10 images at a time

• Improve lead conversion• Highlight unique selling features• Showcase a community’s lifestyle

Ad Creator • Enables you to easily post your listing on CRAIGSLIST®• Up to 10 floor plans and 5 photos are displayed

• Additional opportunity to connect with potential renters• Full color HTML listing makes the ad stand out over many other CRAIGSLIST® ads

Page 27: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

GOLD PACKAGE • PRODUCTS & FEATURES

Gold ListingP R O D U C T F E A T U R E S B E N E F I T S

• Increase occupancy• Increase leads

Mobile

Rentals Standard Plus Listing

Category Listing

• Category branding• College, military, corporate and senior living

• Target a specific niche market

• Placement above Standard listings, displayed in random order• AdCreator• AG & Rentals Community Carousel• Up to 10 Photos

• Increase opportunities to connect with potential renters

• Listing on Apartment Guide and Rentals Apps • Placement that covers entire mobile space • Includes iPhone, iPad, Android and Mobile browsers

• Targeted reach

• Middle placement above Silver listings• Unlimited Photos

Dynamic Lead Form • Requires additional information from consumers including first and last name on lead form

• Property can determine whether Bed and Bath fields are displayed on lead form and configure these fields as optional or required

• Customize your Apartment Guide lead form to meet your unique demands • Generate more qualified leads

Reputation Monitor

Coming Soon!

• Online dashboard that enables you to view and track consumer comments and reviews from a variety of sources• Ensures accurate business listings• Monitors and tracks competitors

• Monitor your brand reputation

Page 28: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

GOLD PACKAGE • PRODUCTS & FEATURES (continued)

P R O D U C T F E A T U R E S B E N E F I T S

Call Recording • Automatically records calls for your property • Great way to verify leads and their overall quality• Helps to ensure that your sales staff is presenting the right image and is handling inquiries properly

AG/Rentals Carousel • Shows on details page• Automatically rotates photos and floor plans in 3D format• Shows 10 images at a time

• Improve lead conversion• Highlight unique selling features• Showcase a community’s lifestyle

Ad Creator • Enables you to easily post your listing on CRAIGSLIST®• Up to 10 floor plans and 5 photos are displayed

• Additional opportunity to connect with potential renters• Full color HTML listing makes the ad stand out over many other CRAIGSLIST® ads

Page 29: Brevard sales presentation[1]

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

SILVER PACKAGE • PRODUCTS & FEATURES

Silver ListingP R O D U C T F E A T U R E S B E N E F I T S

• Target a specific geographical area• Increase occupancy• Increase leads

Mobile

Rentals Standard Listing • Placement in search results, displayed in random order• 1 Photo displayed

• Increase opportunities to connect with potential renters

• Listing on Apartment Guide and Rentals Apps • Placement that covers entire mobile space • Includes iPhone, iPad, Android and Mobile browsers

• Targeted reach

• Value option• Unlimited photos

Call Recording • Automatically records calls for your property • Great way to verify leads and their overall quality• Helps to ensure that your sales staff is presenting the right image and is handling inquiries properly


Top Related