Download - Brand usage unicredit

B R A N D B O O K

C O N T E N T S

BRAND USAGE 01

FONT USAGE 12

T H E D E T A I L S A SDISTINCTIVE ELEMENT

The logo shows dynamism, trustworthiness and globality represented by the red sphere. Strength and leadership are displayed through the white number 1 inside.Its study and realization are based on new, unique and distinctive elements such as lettering.To maintain the exclusivity of the logo, the use of “PRYOR” font is admitted only for the construction of “UniCredit” brands.

B R A N D U S A G E

The logo 01The brand/Declinations 03The brand/Tolerances 04The brand/Applications 05Colours 10

01BRAND USAGETHE LOGO

■ The logo (P1) is shown in the 4-colour version, which is the base logo

In special cases (e.g. securities and stationery), in order to reduce time and costs, it is also possible to print the logo in two colours (Pantone 485 C and black)

■ The stylised version in outline (P2), is to be regarded as natural extension of the base logo

P1 | BASE LOGO - 4 COLOURS

P2 | OUTLINE VARIANTS OF THE BASE LOGO

02BRAND USAGETHE LOGO

P1. 3D base logo, 4-colours or 2-colours (Pantone 485 C and black), to be used for all colour applications

P2. 3D base logo, greyscale, positive, to be used for all applications in black-and-white

P3. 2D outline logo (Pantone 485 C)

P4. 2D outline logo, positive, to be used in special applications (e.g. gold, silver, etc.)

BASE LOGO | 3D

BASE LOGO | 2D

P1. P2.

P3. P4.

03BRAND USAGETHE BRAND

The brand composed of logo and logotype, is realised by developing an exclusive lettering; therefore, use of original digital files is recommended

Besides, the final construction of the brand follows the principles of optic balance expressed by: weight of logo in relation to logotype; line spacing

For better legibility of the brand, the use of the illustrated grid, avoiding the insertion of any elements not being part of the brand, is recommended

DECLINATIONS | 3D BRAND




The UniCredit brand consists of two elements: the logo and the logotype (UniCredit)

A1. and B1. They show the smallest reduction obtainable to ensure legibility of the brand (3D brand)Use of the brand in 4-colours or 2-colours (Pantone 485 C and black) and greyscale in a size smaller than the one shown is not recommended

C1.Shows the recommended minimum size to ensure legibility of the brand in outline (2D brand)

TOLERANCES | 4 COLOURS

6mm

TOLERANCES | GREYSCALE

TOLERANCES | OUTLINE 2 COLOURS

5mm

A1.

B1.

C1.

6mm


POSITIVE/NEGATIVE TREATMENT OF THE BRAND

1. 3D brand, 4-colours or 2-colours (Pantone 485 C and black), positive

2. 3D brand, greyscale, positive

3. 2D outline brand, 2-colours, positive

4. 2D outline brand, monochrome, positive (red, white, silver, gold)

1a. 3D brand, 4-colours or 2-colours (Pantone 485 C and black), negative

2a. 3D brand, greyscale, negative

3a. 2D brand, outline brand, 2-colours, negative

4a. 2D brand, outline brand, monochrome, negative (everything which is black in the example shown, in the various applications will be the colour of the background)

APPLICATIONS | 3D BRAND

1. 1a.

2. 2a.

3. 3a.

4. 4a.



TREATMENT OF THE BRAND/LOGO wITH HALO

1. 3D brand, 4-colours or 2-colours (Pantone 485 C and black), positive

1a. 3D brand, 4-colours or 2-colours (Pantone 485 C and black) with halo on a low contrast

background

2. 3D brand, greyscale, positive

2a/2b. 3D brand, greyscale with halo on a low contrast background


1. 1a.

2.

2a.

2b.

07BRAND USAGEAPPLICATIONS

For the correct application of the brand, it is advisable to use contrasting colour codes between the brand and the background on which it is placed

In order to achieve it, either brands with positive logotype (light backgrounds) or negative ones (dark backgrounds) can be used

ExAmPLES | APPLICATION OF THE BRAND ON BACKGROUNDS


In general, the use of tone-on-tone background with the base logo is not recommendedIn those cases in which tone over tone is necessary, the logo has to be used as shown in the example

TONE-ON-TONE uSE Of BRAND | SATURATION LESS THAN 50%

TONE-ON-TONE uSE Of BRAND | SATURATION HIGHER THAN 50% AND UP TO 100%


The examples below show how not to use the brand

1. The brand must always keep the proportions shown in the previous pages

2/3. The logo must not be moved from its original position

4. A positive logotype must not be any colour other than black

5. The brand must not be used slanted

6. The brand must not be used on a tone-on-tone background except as in the examples shown on the previous page

7/8. The brand must not be placed on a background which hampers its legibility

9. The brand must not be enclosed within a further geometrical shape

10. The brand may not be used in the presence of elements which do not respect the excluded areas as shown on the previous pages

1. 6.

2. 7.

4. 9.

5. 10.

3. 8.

Take care not to allow any elements to intrude on the excluded areas of the brand Take care not to allow any elements to intrude on the excluded areas of the brand

Take care not to allow any elements to intrude on the excluded areas of the brand Take care not to allow any elements to intrude on the excluded areas of the brand

10BRAND USAGECOLOuRS

These are the colour codes used for the creation of UniCredit’s brands

RED

PANTONE | 485 COATED 485 UNCOATED

CmYK | 0% 100% 100% 0%

BLACK

PANTONE | Process BLACK COATED Process BLACK UNCOATED

CmYK | 0% 0% 0% 100%

F O N T U S A G E

Identification of lettering 12

12FONT USAGEIDENTIfICATION Of LETTERING

PRYOR MEDIUM■ The font Pryor Medium is only used for the

creation of UniCredit’s brands

BRAND fONT | PRYOR

PRYOR MEDIUM

abcdefghi jklmnopqrstuvwxyzabcdeffghi i jklmmnnopqrstuvwxyz1234567890 , .? ;”“!%£$&@


DAX LIGHT - DAX REGULAR - DAX MEDIUM - DAX BOLD

■ All stationery layouts (letterhead paper, business cards, envelopes, etc.) always use the primary font

DAX REGULAR■ The Dax Regular is used also for the creation of

descriptors and endorsements

PRImARY fONT | DAX

DAX LIGHT

ABCDEFGHI jKLMNOPqRSTUVwXYzabcdefghi jk lmnopqrstuvwxyz1234567890 , . ? ;”“ !%£$&@

DAX REGULAR

ABCDEFGhi jklmNOPqRSTUvwxyzabcdefghi jk lmnopqrstuvwxyz1234567890 , .? ;”“!%£$&@

DAX MEDIUM

ABCDEfGHIjKLmNOPqRSTuvwxYzabcdefghi jklmnopqrstuvwxyz1234567890 , .? ;”“!%£$&@

DAX BOLD

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890 , .?;”“!%£$&@


ARIAL■ The secondary font is used on electronic formats

for letterhead, fax, memos, e-mails, PowerPoint presentations and the text of letters and communications

SECONDARY fONT | ARIAL

ARIAL REGULAR

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890 ,.?;”“!%£$&@

ARIAL ITALIC


ARIAL BOLD


ARIAL BOLD ITALIC


Download - Brand usage unicredit

Top Related