Table 1.1

Category Sub-Categories Sub-Categories

Automobiles Four Wheelers Two WheelersAirlinesBanksInsurancePharmaceuticalsFMCG Oral Care Cooking Oil

Hair & Body Oil Personal CareSoaps DetergentsToiletries Wheat&Rice

Apparels & Shoes Casual FormalSemi-Formal SareesInner Wear Winter Wear

HospitalsConsumer DurablesCommunications Service Providers Handset ProvidersWathces & Lifestyle Digital AnalogFood Joints QSRs CafesOffice AutomationJewelleryPublicationsRetail Stores Departmental StoresPetrol & Petroleum Products Retail outlets LubricantsCyclesBatteriesBeverages Hot Beverages Cold BeveragesHealth & Beauty CareToiletteries24 Child care productsBeauty clinicsEntertainment TV Channels Movie TheatresCementIndustriesBuilders & ConstructorsTravel & TourismHotel chainsCamera & FilmsAudio-Visual Sector Film Production UnitsPaints & HardwareChips & NamkeenIce CreamOTC(Over the counter) Drugs Essential CommoditiesConfectionaryStationery itemsTyresAuto Components OEMsTobacco & AlcoholCorporationsI.T.Companies Services Hardware/Software

INDEX An alphabetical listing of the 852 brands……

Brand Name Category Company

100 PIPERS Scotch Whisky Seagram's3M 3M7-Up8PM

AAaj Tak Entertainment India Today GroupABCLAashirvaadABN AMRO BanksACCaccentureAchieverAction Foot WearAdd GelAdidasAdlabsAdobeAIIMSAir DeccanAir SaharaAirtelAiwaAkaiAlaAlcatelAll OutAllahabad BankAllen SollyAmar UjalaAmaronAmbassadorAmbuja(Cement)Ambuja's(Builders)American ExpressAmul(Confectionery)AmwayAnand Bazar PatrikaAnchor(Tooth Paste)AnnapurnaAnsals BuildersAnsal PlazaApollo (Tyres)Apollo (Hospitals)ApsaraAquaguardArchiesArielAristocratArrow

Arivnd BrandsAsahiAshok LeylandAshoka (Hotel)Asian PaintsAtlasAventisAvivaAvon(Cycles)AxeAxon (Battery)Ayur

B

B4UBabool ToothpasteBACARDIBagpiperBajaj(Corporation)Bajaj Almond OilBajaj AvengerBajaj CaliberBajaj ChetakBajaj DiscoverBajaj PulsarBalaji TelefilmsBallarpur (BILT)Band-AidBank of IndiaBaristaBaskin-RobbinsBataBatesBayerBenqBengal SharchiBentley RepublicBerger PaintsBharti EnterprisesBHELBibaBig BazaarBig ChillBinkanerwalaBinacaBiotiqueBirlaBisleriBlackBerryBlender's PrideBlue Dart ExpressBlue StarBombay Dyeing

BorolineBoroplusBoschBoseBPL (Consumer Durables)BPL (Batteries)Brahmi AmlaBreach Candy HospitalBreezeBridgestoneBritanniaBrooke BondBrusBSNLBurnolBusiness&EconomyBusiness IndiaBusiness StandardBusiness TodayBusiness World

C

CadburyCadillaCafé Coffee DayCafé MochaCalvin KleinCamlinCanara BankCandicoCanon (Office Automation)Canon (Camera & Films)CantabilCanteburyCarbonCarrierCartierCartoon NetworkCasioCastrolCatCatch Clear(Drink)CbzCD DawnCEATCelloCentral Bank of IndiaCerelacChambal FertilizersChannel 7China GardenChevroletChirag Din

Christian DiorCineBlitzCintholCiplaCitibankCitizenClaridgesClassicClean WrapClinic PlusClose UpCNBCCobraCokeColgateColgate GelColgate PalmoliveColour PlusColumbiaControl & SwitchgearCorporation BankCosmopolitanCox& KingsCream BellCricinfo.comCrocinCrompton GreavesCrowne PlazaCTC PlazaCup'o'noodles

D

DaawatDabur(Corporation)Dabur ChywanprashDabur Lal Dant ManjanDabur RealDabur VatikaDaikinDaimler Chrysler IndiaDainik JagranDaldaD'ColdDe BeersDeltaDenimDentsuDermi Cool PowderDettolDharaDharma Product(Karan Johar)DHLDigjam

DivaDirector's SpecialDiscoveryDisneyDLFDNADNA NetworksDomino'sDonnearDoveDr.Batra'sDr.Reddy'sDSP Merrill LynchDuluxDunlopDuracellDurex

E

EbonyEconomic TimesEicher MotorsElectroluxElleElle 18Emami Group(Corporation)Emami(Cosmetics)EnergiserEntertainment OneEpsonErnst & YoungEscorts(Hospitals)EspritESPNETCEtiquette Face TissuesEureka ForbesEvereadyExcaliburExideEzee

F

FaFab IndiaFaber-CastellFair GlowFair & LovelyFantaFarexFCB UlkaFedders Lloyd

FedexFeminaFerns N PetalsFena UltraFiatFiat PalioFilmfareFilmkraft(Rakesh Roshan)Finolex IndustriesFlextronicsFord(Corporation)Ford EndeavourFord FiestaFor a IkonFortisFortuneFoster'sFour SquaresFresh OnesFrootiFuji

G

GAIL(Petrochemicals)GAIL(Corporation)GaitoradeGarnier FructisGarnier GEGeneral MillsGeneral MotorsGeorgia(Coca Cola Co.)Gillette(Corporation)GiovaniGivoGlaxoSmithklineGlobusGlucon-DGoAirGodfrey PhillipsGodrej (Consumer Durables)Godrej (Toiletries)Godrej (Corporation)Godrej No.1 (Soap)Gold FlakeGolden EagleGood KnightGoodYearGoogleGrasimGrover Vineyards

H

HBOHaierHair & CareHajmolaHaldiramsHallmarkHaloHamamHamdardHappyDentWhiteHarpicHCLHDFCHead & ShouldersHeinzHenkoHerculesHero CyclesHero Honda(Corporation)Hero Honda KarizmaHero Honda PleasureHewittHewlett PackardHighland WoodsHiltonHimalayaHindalcoHindustan MotorsHidustan PetroleumHindustan TimesHindwareHiranandaniHistory ChannelHitachiHLLHMTHomrfoilHonda AccordHonda ActivaHonda Motors(Corporation)Honda UnicornHoney Bee BrandyHonewellHorlicksHP-CompaqHSBCHuggiesHughesHutchHyattHyundaiHyundai(Corporation)Hyundai(Consumer Durables)

Hyundai AccentHyundai ElantraHyundai GetzHyundai SantroHyundai Sonata

I

i-FlexIBMIBPICICIIdidbiIdeaIFBIffco TokyoIndia KingsIndia TodayIndia Today GroupIndia TVIndian(Airlines)Indian BankIndian ExpressIndian Oil CorporationIndian TerrianIndiatimesIndigo NationInfosys(IT)Infosys(Corporation)Inside OutIntelIntercontinentalIOBITC HotelsItch Guard

J

J&J Baby OilJ&J Baby ShampooJ&J (Corporation)Jack DanielsJenson & NicholsonJai Bharat MarutiJaguarJaypee GroupJCBJet AirwaysJindal GroupJK TyresJohn PlayersJones Lang LasalleJohnnie Walker

JubilantJWT

K

KajariaKamaSutraKarim'sKayaKaya Skin ClinicKellogg'sKelvinatorKeo KarpinKesar ChaiKinetic Motors(Two Wheelers)Kinetic Zx ZoomKinetic StyleKinetic MarvelKingfisher(Alcohol)Kingfisher(Airlines)KinleyKirloskarKissanKitplyKnorr SoupsKodakKohinoorKohinoor Basmati RiceKonicaKotak Mahindra BankKwality Walls

L

Lal Pataka ChaiL&TL'orealLakhaniLakmeLal QillaLarsen & ToubroLaysLe MeridianLee CooperLeela GroupLeelavati HospitalLeharLeo BurnettLevi'sLG(Consumer Durables)LG(Corporation)LICLibertyLifebuoy

LifestyleLijjatLimcaLintasLiptonLipton Ice TeaLirilLMLLotusLouis PhilipLovableLumaxLupinLuxLuxor

M

MaazaMaggiMahindra & MahindraMahindra ArmadaMahindra BoleroMahindra ScorpioMainland ChinaMarco RicciMargo Neem

Marks & SpencerMaricoMarriottMaruti 800Maruti AltoMaruti BalenoMaruti EsteemMaruti SwiftMaruti Udyog Ltd.Maruti WagonRMaruti ZenMaxMax New YorkMaximaMaybellineMcDonald’sMcCann-EricksonMcDowell’s No.1McKinsey & Co.MedikerMeena BazaarMehrasonsMercedes BenzMeswakMetropolitan MallMetLifeMico

MicrosoftMid-DayMinoltaMirindaMitsubishi (Corporation)Mitsubishi PajeroMitubishi LancerModiguardMohun CornflakesMont BlancMonte CarloMontexMoodsMoovMorteinMoser BaerMother DairyMotiMotoring TimesMotorolaMountain DewMRFMSNMTNLMTVMudraMukta Arts (Subhash Ghai)Music WorldMystique Face Tissues

N

Nagarjuna ConstructionsNakshatraNalliNational GeographicNatrajNature Fresh (Oil)Nature Fresh (Wheat & Rice)NDTV (Corporation)NDTV 24x7NDTV IndiaNDTVProfitNerolacNescafeNestle (Confectionary)Nestle (Corporation)Nicholas PiramalNiharNikeNikonNima RoseNippoNirma

Nirula’sNitcoNiveaNizam’sNokiaNovartisNovinoNTPCNycil

O

O&MOberoisOCMOdomosOld MonkOld SpiceOlympusOmaxeONGC (Petrol)ONGC(Corporation)OnidaOpel AstraOpel Corsa (GM)Opel Swing(GM)Opel VectraOracleOral BOriental Bank of CommerceOriflameOrraOutlookOverdriveOysterbay

P

P&GPalmolivePampersPanasonicPantaloonPanteneParachuteParagPark Avenue (Toiletries)Park Avenue (Formal Wear)ParkerParleParrywareParsvnathParxPatni Computers

PearsPentaxPepePeppyPepsiPepsicoPepsodentPerfetti (MentoFresh,Chlormint)Personal PointPeter ScottPfizerPhilips (Consumer Durables)Philips (Communications)PilsburyPizza HutPlanet MPlanet SportsPremium Face TissuesPricewaterhousePrilPringlePringlesPritish NandyPromiseProvogue (Shoes)Provogue (Formals Wear)Punj LloydPunjab KesariPunjab National BankPVR

R

R.K FilmsRadissonRaheja GroupRaj TravelsRamgopal Verma FactoryRanbaxyRasnaRaybanRaymondsReckitt BenckiserRed & WhiteRed TapeRediff.comRediffusionReebokReliance (Communication)Reliance (Petroleum)ReviveRevlonRexonaReynolds

RicoRicohRied & TaylorRinRobin BlueRockportRotomacRoyal Enfield ElectraRoyal ChallengeRoyal Enfield(Corporation)Royal Enfield ThunderbirdRoyal Enfield StandardRoyal StagRSH

S

S.KumarsSab TVSaffolaSaharaSahara TVSahara MallSAILSaint GobainSagar RatnaSamratSamsung (Consumer Durables)Samsung (Corporation)SansuiSantoorSaridonSatya PaulSatyamSavlonSavvySBIScreenServoSet MaxSF JeansShakti BhogShangri LaShehnaz HussainShellShipraShoppers StopShree CementShri Lal MahalSiemensSignatureSingerSita TravelsSiyarams

Skoda MotorsSkoda OctaviaSliceSmirnoffSnuggySocietySony (Consumer Durables)Sony (Camera)Sony Entertainment TVSony EricssonSooraj BarjatiyaSotcSona Chandi ChawanprashSpice JetSplendourSprandiSpriteStandard Chartered BankStar CruisesStar MoviesStar NetworkStar OneStar PlusStar SportsStar WorldStardustStatesmanStayfreeSterlite IndustriesSticStreetwearStrepsilsStronglasSuper BazarSun CitySunfillSunriseSunsilkSurf ExcelSwarovskiSwatchSweekarSyndicate Bank

T

TabacTag HeuerTaj GroupTaj Mahal TeaTanishqTata (Corporation)Tata AIGTata Indica

Tata IndicomTata Indigo MarinaTata MotorsTata Safari DicorTata SumoTCSTeachersTelegraphTen SportsThe HinduThe ParkThe WeekThomas CookThums UpTideTime MagazineTimes of IndiaTimexTitanTommy HilfigerTop RamenTopazTopsTortoiseToshibaToyota (Corporation)Toyota CamryToyota CorollaToyota InnovaToyota QualisTribhubvan Das ZaveriTridentTropicanaTrumpT-seriesTulipsTVS (Corporation)TVS ScootyTVS Victor

U

UjalaUltra DouxUltratechUncle ChipsUnitechUnited Colors of BenettonUniversalUPSUTIUTV

V

VK ThaparVadilalValvoline-cumminsVan HeusenVardhamanVaselineVaseline Hair OilVenusVibeViccoVicksVideoconVimVimalVishal MegamartV-johnVLCCVoltasVSNL

W

Wadia GroupWeekenderWestsideWheelWhirlpoolWhisperWhite MischiefWills LifestyleWills Navy CutWilsonWimpy’sWintexWipro (It Companies)Wipro (Corporation)WizcraftWockhardtWoodlandWranglerWrigleys

X

Xerox

Y

Yahoo!YamahaYash Raj Films

Z

Zee CinemaZee NetworkZee SportsZee TVZee BusinessZip PouchZodZodiac

Tag Line CEO/MD Founder

George W.Buckley Henry S.Bryan

The Nation's Best News Channel Arun Poorie Arun Poorie

Roelof Nelissen,Rob HazelhoffMr.M.L.Narula

High Performance Delivered!!

Express Yourself

Better Ideas Better Life

Mr.Rajesh Hukku

Year Full Name

22nd Sep,1991 Algemene Bank Nederland,Amsterdam-Rotterdam Bank Associated Cement Companies

All Day I Dream About Sports

Lee Iacocca ChryslerLouis B.Neumiller CaterpillarC.W.Post Post CerealsHenry FordRay KrocEstee LanderJack Welch

1. Samuel M. Walton Wal-Mart2. Walter E. Disney Walt Disney3. William H. Gates III Microsoft4. Henry Ford Ford Motor5. John P. Morgan J.P. Morgan Chase6. Alfred P. Sloan Jr. General Motors7. John F. Welch Jr. General Electric8. Raymond A. Kroc McDonald's 9. William R. Hewlett Hewlett-Packard10. David Packard Hewlett-Packard11. Andrew S. Grove Intel12. Milton S. Hershey The Hershey Co.13. John D. Rockefeller Sr. Standard Oil14. Thomas J. Watson Jr. IBM15. Henry R. Luce Time-Life Publications16. Will K. Kellogg Kellogg17. Warren E. Buffett Berkshire Hathaway18. Harland Sanders Kentucky Fried Chicken19. William C. Procter Procter & Gamble20. Thomas J. Watson Sr. IBM21. Asa G. Candler Coca-Cola22. Estee Lauder Estee Lauder23. Henry J. Heinz H.J. Heinz24. Daniel F. Gerber Jr. Gerber Products25. James L. Kraft Kraft Foods26. Steven P. Jobs Apple Computer27. John T. Dorrance Campbell Soup28. Leon L. Bean LL Bean29. William Levitt Levitt & Sons30. Howard Schultz Starbucks31. Michael Dell Dell Computer 32. Robert W. Johnson Jr. Johnson & Johnson33. James E. Casey United Parcel Service34. Herbert D. Kelleher Southwest Airlines35. George Eastman Eastman Kodak36. Philip H. Knight Nike37. James O. McKinsey McKinsey & Co. 38. Charles R. Schwab Charles Schwab39. Frederick W. Smith Federal Express40. William Wrigley Jr. Wm. Wrigley Jr. Co.41. Gordon E. Moore Intel42. Robert (Ted) E. Turner Turner Broadcasting43. J. Willard Marriott Jr. Marriott Int'l.44. James E. Burke Johnson & Johnson

45. David Sarnoff RCA46. William E. Boeing Boeing47. Walter A. Haas Sr. Levi Strauss48. Henry J. Kaiser Kaiser Industries49. Walter A. Haas Jr. Levi Strauss50. Clarence Birdseye Bird's Eye Foods