Introduction

• Faces behind the success of brands.

• Countering Economic turmoil with

INNOVATIVE STRATEGIES

• Branding Masterminds => creating history in 2008.

• Made brands part of our lives & daily vocabulary.

BARACK OBAMA

• First Afro American President of THE UNITED STATES OF AMERICA

• Overcoming challenges :• Afro American

• Half Muslim

• Stringent Poll Budget

• Extremely tough competition.

If there is anyone out there who still doubtsthat America is a place where all things are possible……... Tonight’s your answer.

The Man Behind this MIRACLE

Strategies Adopted ByDavid Axelrod

• First Campaign : Video on You Tube.

• Advertisement with Paul Simon’s Daughter.

• Online Donations• $ 30 million by Jan 2008

• $ 280,011,968 by Oct 2008

• Youth Interaction : Youtube, Facebook, My Space………

BIG ENTERTAINMENT

• Multi Billion Dollar Hollywood deals.

• Single monolithic consumer entertainment brand – BIG .

• Innovative Business models in the internet - Zapak & BigAdda.

• Introduction of 20 new channels by 2009-10.

• Expansion of BIG FM to countries like Singapore , South Africa , US & UK .

Rajesh Sawhney CEO, BIG Entertainment

Beijing Olympics 2008

• A state-of-the-art Olympic Village. (over 66 hectare).

• 4.7 billion spectators.• Participation :

• 11,000 Athletes.• 204 countries.

• Tackled protests in Tibet.• Took the Olympics to a new

level……Liu Qi, President, BOCOG*

* BOCOG = Beijing Organizing Committee of the Olympic Games

Strategies Implemented

• Phase I :• Roping Sponsors – Volkswagen, Bank of China etc

• Phase II :• Construction of Olympic Projects

» 11 stadiums and gymnasiums.

• Planning security, traffic and logistics.

• Phase III :• Testing and fine tuning.

» 37 pre-Olympic competitions.

Thus a splendid result………

VIRGIN MOBILE INDIA

• Launched in March 10,2008.

• Backed by the support of it CMO Prasad Narsimhan.

• Whacky schemes to survive competition.

• Brand for the youth.

• TVCs targeting Generation Y.

Prasad NarsimhanCMO,Virgin Mobile India

Indian Premier League

Lalit Modi , Chairman , IPL

• India’s first ever Cricket marketer.

• Roped in Vijay Mallya, Mukesh Ambani, Shahrukh Khan etc. as team owners.

• Right blend of cricket and entertainment.

• TRP’s shot up and viewership more 80 millions.

GUJARAT

• Unbeaten at Gujarat’s 2008 Assembly Elections.

• Brought investment proposals worth Rs. 62,442 crores upto March 2008.

• Adopted entrepreneurial skills to rebuild Gujarat.

• Aim of making Gujarat the industrial hub.

• 24-hour hotline number.

I want my Gujarat to be the best.. - Narendra Modi.

AKSHAY KUMAR• Re-written the rules of the

Indian movie business.

• USP : Great looks, originality and modesty.

• Top Bollywood grosser since past 2 years.

• Brands : Thumps Up, Levi’s, Xbox 360, Grasim etc.

The AKSHAY Magic…….

CNBC Awaaz Consumer Awards 2008

Akshay Kumar winning the Brand Ambassador of the year.

What could be a solution????

And here comes his solution…………………

TATA MOTORS

• Display of Tata Nano at Auto Expo 2008.

• Acquisition of European marquee brands JLR.

• Presence in all automotive segments.

• Fought against all controversies.

U.T.V.• Transformed UTV into a 360o

entertainment company.

• Launched Differentiated channels :

• UTV Motion Pictures• UTV Spotboy• UTV World Movies• UTV Movies• UTVi• Bindass• Bindass Movies

Ronnie ScrewvalaCEO, UTV Group

UTV Motion Pictures and UTV Spotboy

HINDUSTAN UNILEVER LTD.

• Robust growth in 2008 under its CEO Nitin Pranjpe.

• Net Sales Increase 20% and 34% increase in profit.

• Continuous Product Line Rationalism.

• Targeted more market penetration. Nitin Pranjpe, CEO, HUL