Download - Blogging for small business IWD presentation
07/03/2017
1
www.jacquimalpass.com
Blogging for small businesses
A bit about me
Writer / Author
Book coach / Personal brandstrategist
Background in IT
Sales and marketing
Executive coaching / training
Blogging forever
Over 600 blogs on my site
07/03/2017
2
Be clear about your why
Enhances your visibility
Positions you as an expert inyour field
Builds your brand – sharinggreat content increasesreputation and credibility
Be clear about your why
Improves writing skills
Learn new planning tools andmethods
Helps other people to ‘dothings’ that you share
Technology!
07/03/2017
3
www.wordpress.com (FREE) www.yourname.wordpress.com
Website and blog
Buy a domain
www.jacquimalpass.com
Install WordPress
Themes (clothing for my site)
07/03/2017
4
Plugins (added functionality)
Have a plan
Book | Courses |Program
07/03/2017
5
What to blog about next?
Blog plan
How to turn your book into a course
What shall I write today?
Categories Writing a book
Blogging a book
Turning a book into a course
Personal branding
Musings
Repeatable themes
Be open to ideas
Opportunities
Explore
Research
Industry
Niche
Themes, talking points, questions,or arguments
Concept
07/03/2017
6
Gather information
Gather information
Expand your topics
Connect ideas – narrowdown
Keep going until your ideasbucket is full
Park what doesn´t work
Explore what feels right
Expand what answers thequestions your ideal reader isasking
Ideal reader
Questions
Fire them up
Inspire
Ask for more
Share
07/03/2017
7
Trending
What is your reader isinterested in?
What else has been created inthese industries/niches?
What are your competitorsdoing?
What’s trending in the generalmedia?
Stuff everywhere
www.postplanner.com
07/03/2017
8
Keep a Personal Swipe File
Evernote
Categories
Topics
Content creation
How to
How to x in y easy steps
How I discovered
How to find
How to use x to
How to x the right way
The A to Z of
https://coschedule.com/headline-analyzer
How to
How to x in y easy steps
How I discovered
How to find
How to use x to
How to x the right way
07/03/2017
9
SEO – Yoast – SEO Plugin
SEO - https://www.webtexttool.com/
07/03/2017
10
Subject
Books
Courses
Nutrition
Share your videos
Other peoples videos
07/03/2017
11
Quotes & Images
07/03/2017
12
Images (Pixabay | UnSplash | Depositphotos)
www.canva.com
07/03/2017
13
Co-Schedule calendar
What will I do with this presentation?
Blog / Repurpose the blog for LinkedIn
YouTube video
Slides – LinkedIn and SlideShare
07/03/2017
14
Blogging challenge
Write 54 blog titles
How about you blog a book?
Join a blogging challenge
www.jacquimalpass.com
Website - www.jacquimalpass.com – [email protected]
Facebook – Writing for the soul -https://www.facebook.com/groups/writingforthesoul/
Twitter - https://twitter.com/jacquimalpass
Connect with me – I don’t bite…
