Bissell White Sock Test

Kevin Emerson

Bissell had low interest, budget, and awareness.

They came up with the “White Sock Test”

They were encouraged to wipe a clean sock into the carpet and see how much dirt they brought up.

Moms shared their stories on Facebook and Twitter. They showed pictures, videos, and cleaning

techniques.

Example

The "education" campaign drove online sales increases of a massive 743%, while traffic to Bissell.com increased 61%, and traffic to the Deep Cleaners pages increased 86%.

Results