Download - Big Love Case Study
ABOUT BIG LOVE LITTLE HEARTS
June 2011 | Slide 2 of 6
• Globally, 1 in 100 children will be born with a heart defect (CHD).
• Half of these babies will require surgery to survive until adulthood. Unfortunately 90% of these children live in developing countries.
• Big Love Little Hearts works to raise awareness and money for children around the world who cannot afford the surgery.
• Big Love saves a life on average every other day.
• They decided to team up with FourSquare to launch #100x100. A game dedicated to those with CHD.
ABOUT #100X100
June 2011 | Slide 4 of 6
Event Date: April 10, 2011 (100th day of the year)
Purpose: Raise awareness and money for congenital heart defects
Participating Venues: 600 locations on FourSquare throughout the US.
Content: foursquare live updates, Twitter updates, Facebook statuses
• Every time someone tweeted #100x100 a donor gave $1 to the cause.
• Big Love would incorporate stats into their comments to add to the awareness piece.
• Pictures would be posted to add realism to the entire campaign
EXAMPLE
June 2011 | Slide 5 of 6