Transcript
Page 1: Beyond CSR' - WWF@World Communication Forum, Davos

Beyond CSR

Suds SarronwalaWWF International

Davos

March 11, 2014

World Communication Forum

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Normal

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The ‘New’ Normal

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The ‘New’ Normal

Business Sustainability

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2013:

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WWF’s theory of change

1 BillionPRODUCERS

• Retailers• Brands• Manufacturers• Traders• Processors• Investors

300 ~ 400COMPANIES

7 BillionCONSUMERS

LEVERAGE POINTTO RAISE MAINSTREAM

PERFORMANCE

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palm oil cotton biofuels pulp & papersugarcane

sawn wood dairy beef forage fishsoy

farmed salmon farmed shrimp tropical shrimp whitefishtuna

15 key commodities

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Targeting audiences for change

End target:CorporateGovernmentInstitutions

Influencer Target:Supporters, Civil Society

WWF

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• General sentiment: WWF should work with companies – important way of advancing its mission

• Transparency is a key issue

• Demonstrating the impacts of work with companies

• Other Issues: independence, reputation risk

*IpsosMORI – 4 country focus groups study for WWF, 2012

Consumer reactions to WWF working with companies

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WWF IN SUMMARY

WWF is in over

100 countries, on

5 continents

+100

WWF was founded

In 1961

1961

WWF has over5,000 staff worldwide

+5000

WWF has over

5 million supporters

+5M

Photo: © Michel Roggo / WWF-Canon

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panda.orgwwf.org

Thank you

© WWF. All photographs used in this presentation are copyright protected and courtesy of the WWF-Canon Global Photo Network and the respective photographers.

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