Benefits of Digital Signage
over Traditional SignsBy PresentationChannel.com
Digital Signage is Higher Impact
• Moving full colour graphics and video – grabs attention• We are trained to find tv and
computer screens hypnotic – our eyes keep going to them even when we are trying to ignore them• Can incorporate sound
Dynamic Changes
• Easy to change – just upload new images rather than printing and shipping new signs
Reduce Printing and Shipping Costs
• When signs are changed, no need to reprint and ship• No need to throw out old paper signs• Saves shipping costs• Helps the environment
Better Use of Space
• Can show multiple messages on one screen instead of a different printed sign for each message
Time Control
• Message can be adjusted for time of day, season or holidays• Youth oriented advertising when
school is out• Christmas, Valentines, Mother’s Day or
other holiday related advertising
• Ads for events that are finished can automatically stop
Web Connectivity
• Digital Signs can show automatically updating, real time• News feeds• Weather• Stock quotes
Location Customization
• A display near a certain store in a mall could play their ads more often• Franchise restaurants can offer regional dishes on their menu boards
Better Targeting
• Can tailor message for venue – sports ads in a sports bar, concert ads at a music venue, etc.
Revenue Generation• Ad space on digital signage
can be sold to create another revenue stream
More Digital Signage Information
• Digital signage software and resources can be found at:
PresentationChannel.com
