BaseCamp - PolandBy: Zach Martel

Tyler Rathwell

For: Lindsey Fair

Table of Contents

Introduction

Overview of Client

Overview of Country

PESTLE Analysis – Info

Graphic

Target Market Analysis

Market Entry

Competitive Analysis

Service Plan

Distribution

Advertising & Promotion

Strategy

SWOT Analysis

Conclusion

Introduction

Poland is currently a developed country with minimal risk of war or natural disaster. In today’s society it will be in the best interest of Basecamp International to set up an online application forum for Polish post-secondary students.

Have a Basecamp International representative visit each of the post-secondary institutions throughout Poland twice a year to educate and recruit meaningful potential volunteers.

High school and Polish churches will be secondary targets of this representative when possible.

Basecamp International

Volunteer Organization

Dedicated to ensuring that a positive difference is made by each + every volunteer experience

Helps to adequately prepare volunteer for placement

Enters suffering countries to do a needs assessment

Discovers issues + volunteer opportunities

Gathers specific info regarding skills + experience necessary to complete work

Finds current projects in need of volunteer experience

Matches appropriate volunteers to placement opportunities

Provides accommodations throughout

Internships also available working closely with government + non government organizations, international development organizations + local groups

Overview of Country - Poland

38 million people

Rapidly developing country

6th most attractive country

Boarders: Lithuania, Belarus, Ukraine, Slovakia,

Czech Rep., Germany

President: Bronislaw Komorowski

Capital: Poznan

National Sport: Soccer

Pestle Analysis

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SOCIAL

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TECHNOLOGY

POLITICAL

Target Market

Market Entry & Diversification

Poland has numerous world-class post-secondary institutions

Due to the size of Poland it is not unrealistic to

have one representative to travel throughout the

country and possibly neighboring European countries in search if recruits

Primary target market is post-secondary

students/young adults.

Polish Universities

• Academy of Economics,

• Wroclaw Adam Mickiewicz University

• American Academy of EnglishCollege of Science,

• Warsaw Cracow University of Technology

• Franco-Polish School of New

Information and Communication Technologies

• Gdansk Medical Academy

• Gdansk Technical University

• Gdynia Maritime Academy

• Jagiellonian University

• Katolicki Uniwersytet Lubelski (KUL)

• Lodz Technical University

• Maria Curie-Sklodowska

• University Nicolaus Copernicus

• University Pedagogical

• University of Krakow

• Politechnika Poznanska

• Politechnika Szczeciñska

• Silesian Technical University

• Stanislaw Staszic University of

Mining And Metallurgy

• Uniwersytetu Gdanskiego

• Warsaw School of Economics

• Warsaw University

• Warsaw University of Technology

• Wroclaw Technical University

Competitive Analysis

Global Competitor – Red Cross

International Committee of

Red Cross

Founded 1863

Nobel Peace Prize;

‘17, ‘44, ’63

25 member committee

Protect life and dignity of

international and internal

armed conflicts

International Federation of

Red Cross

Founded 1919

187 societies in movement

Leads + organizes relief

assistance to large scale

National Red Cross

Nearly every country

Emergency healthcare

Indirect Competitors

United Nations sustainable development,

environment and refugees protection,

disaster relief,

counter terrorism,

disarmament and non-proliferation,

promoting democracy, human

rights, gender equality and the

advancement of women,

governance,

economic and social development

international health and more…

Global Vollunteers Care for children

Teach english

Assist with health care

Service Plan Attract target market

Focus on helping others

Making a positive difference

Maximize your contribution

Market Considerations

Social trends

Government Policies

Competitive Advantage

Matching volunteers to appropriate placement opportunities

Gathers personal information and past work experience

Guided step-by-step placements registration

Personal education sessions by representative

Accommodation assistance

Preparation of necessary ground work

Pre-departure Orientation Materials

Fundraising Support

Language Training

Distribution

Basecamp International will be using a personal

interaction distribution strategy and recruiting

and connecting with potential volunteers through internet distribution channels.

Hiring a representative to hold personal

education sessions at the post-secondary

educations across Poland creating awareness

Creating an online website to educate and

recruit volunteers in Poland also allowing the

public to contact the representative

Advertising and Promotion Where

Social media

When

24/7

Challenges

Understanding attitudes, behavior, beliefs

Operating under policies under law

political future

Why ad plan differs due to global marketplace

Polish use social media for business over celebrity

Many social mediums in-country that dominate market

Small economy – large growth potential

SWOT - Analysis

Weaknesses

Patriotic

Flooding

pollution

Threats

Flooding

EU dependence

Patriotism

STRENGTHS

emerging economy

internet influence

increasing

Natural Resources

Opportunities

Digital communication

Technology use increase

Social media (in-country)

Conclusion

Recommendations

In conclusion we recommend that Basecamp

International focuses its efforts on recruiting

volunteers from the large amount of post-

secondary intuitions in Poland.

From such a developed country it is certain that the

population is more likely to have the means of

accommodating the funds necessary for projects

such as BaseCamp International placements.

Poland is a very technologically dependent country

which is why we think it best to enter the marker

through word of mouth and internet mediums.

References Burcher, N. (2011). Facebook Usage Figure By Country – July 2008 to July 2011.

Personal Thoughts on the Evolution of Media and Advertising. Retrieved from http://www.nickburcher.com

CIA. (January 09, 2012). Russia. CIA, The World Fact Book. Retrieved from www.cia.gov

CIA. (January 11, 2012). Poland. CIA, The World Fact Book. Retrieved from www.cia.gov

CIA. (January 17, 2012). China. CIA, The World Fact Book. Retrieved from www.cia.gov

CIA. (January 19, 2012). Canada. CIA, The World Fact Book. Retrieved from www.cia.gov

Heritage. (2012. January). Graph the Data: Freedom From Corruption. Retrieved from www.hertiage.org

n.a. (2012, January). 2012 Big Mac Index. The Economist. Retrieved from http://bigmacindex.org/2012-big-mac-index.html

n.a. (2012, Feb). Monthly Averages – Temperature. Retrieved from http://www.weather.com

Puzyna, S. (n.d.). State of the Republic of Poland. Retrieved from www.eroparl.europa.eu

World Stats, Internet. (2012). Poland: Internet Usage Stats and Market Report. Retrieved from http://www.internetworldstats.com/eu/pl.htm

http://www.un.org/esa/agenda21/natlinfo/countr/poland/index.htm

http://en.wikipedia.org/wiki/International_Red_Cross_and_Red_Crescent_Movement

http://www.polishguide2012.pl/en/tourist-guide/description

http://www.polishguide2012.pl/en/warszawa/tourist-guide

http://www.polishguide2012.pl/en/tourist-guide/info/wifi

http://www.basecampcenters.com/sites/bc-volunteer-abroad/index1.cfm?pagename=Home&category=37&page=627