STRATEGIC DESIGN AND VALUE DRIVEN INNOVATION

BETTER

4% of all development projects are completed. This means that 96% of all projects are a waste of time and money.

Do it

BETTER50% flop on the market.

SOURCE: DOBLIN

62% of these projects are delayed or over budget.

96%

Do it

”Artlinco has induced us to think more strategically and with greater vision. They also helped us to move more quickly from concept to prototype, and they played an important role in identifying manufacturers with the potential to be future partners.”

Bo Melson, CEO

”One of the decisive points in our choice of Artlinco as partner in development was their comprehensive knowledge of packaging. Their knowhow within the development process itself also meant a lot.”

Hans Lauridsen, BSc, Engineering Sales Manager

”We could see from Artlinco’s references that they had been able to improve the designs for other furniture companies. We there-fore believed that they could do the same for us – and we were not disappointed.”

Henrik Østergaard, Production Manager

”It’s really very simple. Artlinco was clearly one of the most competent contenders when we were assessing the options for a partner for development and packaging design.”

Jonas Kærgaard, Sales Manager

”Our choice of Artlinco was above all about our need to delimit the job. In other words, Artlinco ensured that the right things were done – and done correctly.”

Niels Kirkegaard, CEO

04 05

CUSTOMER SATISFACTIONOUR RESULTS ARE BETTER

Has the latest product been launched?*

Yes 52 %

Being launched 33 %

No 15 %

Are you satisfied with the partnership?*

Very satisfied 38 %

Satisfied 48 %

Less satisfied 14 %

*CUSTOMER SURVEY CARRIED OUT BY INSIGHT INCORPORATED

C: INDUSTRIAL DESIGNB: BUSINESS CASEA: PRODUCT STRATEGY

F1  Business strategyF2  BrandF3  ResourcesF4  Degree of innovationF5  Strategic goals

F6  Criteria of successF7   Assessment of needsF8  Product scenariosF9  BudgetF10 Project dimensioning

F11  AnalysisF12  USP’sF13  Idea and concept developmentF14  Concept refiningF15  Design solution

ARTLINCO PROCESS MODELHOLISTIC DEVELOPMENT

SM1:

DISCOVERY

M1: WHEN THE STRATEGIC GOALS ARE DEFINED

M2: WHEN THE PROJECT HAS BEEN DIMENSIONED

M3: WHEN THE PRODUCTION BASIS HAS BEEN DEFINED

SM2:

STRATEGIC

GOALSM3:

PRODUCT

DECISIO

NSM4:

PROJECT

DECISIO

NSM7:

DESIGN

LOCK

SM6:

DESIGNSM5:

IDEA A

ND

CONCEPT

The process model is inherent in the way we work here at Artlinco. The model was developed by us and it is based on our experience with over 185 successful projects and more than a thousand different products.

We have the resources to take your projects through the entire process from concept to product launch – and further. You can also use us for parts of the project as we can contribute expertise in areas that your company may not possess in house.

D: ENGINEERING E: INTRODUCTION TO THE MARKET

F16  Detailed planF17  Choice of supplierF18  EngineeringF19  Prototype + testsF20  Production basis

F21  Market documentationF22  Internal anchoringF23  External anchoringF24  SalesF25  Market feedback

M4: WHEN THE PRODUCTION BASIS HAS BEEN DEFINED

M5: WHEN THE PRODUCT HAS BEEN LAUNCHED

SM11:

PRODUCTION

BASISSM10:

PROTOTYP

E AND

EVALU

ATION

SM9:

ENGINEERIN

GSM8:

PRODUCTION

PLAN SM14:

MARKET

FEEDBACKSM13:

LAUNCHSM12:

DOCUMENTATIO

N

AND ANCHORIN

G

06 07

PRODUCT STRATEGYDo your development projects have a solid strategic basis?

Here at Artlinco we have a lot of respect for spontaneous and incidental ideas (many of the world’s greatest successes were born this way) , customer wishes, requirements for trade fairs etc. But we have even greater respect for the importance of creating the right framework and the necessary basis on which you can make decisions.

The task of creating the optimal product strategy is therefore an important element in every project. Here at Artlinco we

explore all the details by challenging the company’s strategy, brand, resources, degree of innovation and strategic goals.

The five areas of focus mean that we are already taking a structured approach at this level with respect to such important parameters as target groups, capacity, novelty value, niche possibilities etc.

Your projects are thus assured a solid strategic basis.

ARTLINCO EXPLORES ALL THE DETAILS BY CHALLENGING THE COMPANY’S STRATEGY, BRAND, RESOURCES, DEGREE OF INNOVATION AND STRATEGIC GOALS.

08 09

Project data

Costumer: Confidential Duration: 5 monthsAssignment: Development of CNC milling machine

Project data

Customer: Schur Packaging Systems A/SDuration: 3 monthsAssignment: Design of screening for insertion machine

10 11

BUSINESS CASEDo you make your decisions on an objective basis?Have you made a needs assessment?

It’s easy to forget the economic rationale amid the intoxication over a fantastic idea. But if you’ve done it once and suffered financially, it’s a process you’ll remember for a very long time.

Here at Artlinco we help you to design or validate a business case that sets up the financial framework. We define the correct criteria and the KPIs for success, calculate the project’s ROI and cash flow, and set up the required project dimensioning.

We also set up scenarios and analyze external requirements such as patents, standards and statutory requirements so you are assured of the correct product and project specifications, checklists and schedules – everything before you floor the accelerator.

“IT WAS GOOD TO WORK WITH ARTLINCO. IT WAS VERY INSPIRING AND IT MADE US RETHINK OUR APPROACH – TO THINK A LITTLE DIFFERENTLY IN RELATION TO THE SIGNALING VALUE AND THE VISUAL EXPRESSION IN THE PACKAGING.” Gert R. Andersen

Schur Packaging Systems A/S

INDUSTRIAL DESIGNHow do you get a “yes” from your customers?When do you make a decision on the feasibility of manufacturing?

Industrial design is not about designing, the subjective gut feeling and all those things that are “hip”. It’s about strategy.

Here at Artlinco, we take a strategic and structured approach to our work. So we begin by deciphering the words, figures, body and feelings of your target group. When we’ve decoded the target group and the market, we sketch out your room to maneuver, and list the product’s Unique Selling Points. This is done in ways based among other things on the purchasing

situation, the user situation and the values in your target group that can trigger a need – and a purchase.

Only then do we start the actual concept and design work. We refine the idea, visualize the concept, and work with form, color, aroma, sound, packaging – all the design parameters that together must ensure that the total product experience hits the spot in the market, that the product leaves the launch pad so you get a “yes” from your customers.

12 13

Project data

Customer: raaco International A/SDuration: ongoing since 2006Assignment: Design and development of product range

“FOR US, ARTLINCO REPRESENTS INNOVATION AND GOOD INDUSTRIAL DESIGN.”

Peter-Thomas DambergCEO

raaco International A/S

Project data

Customer: StenhøjDuration: 14 monthsAssignment: Cost optimization and redesigning of car lift

14 15

ENGINEERINGDo you have a plan and the recourses and expertise to ensure that you meet your deadline?

One of the keywords for successful innovation is “holistic product development” – the ability to make the strategic, creative and technical expertise merge into a higher unity.

We set up time frames and identify and help to choose the required suppliers, develop prototypes, test, evaluate and prepare the final detailed drawings and installation documentation, all directly related to the specifications, standards, legal requirements and “soft” values specified earlier in the process.

The partnership with Artlinco proceeds in three ways:

• Artlincocanactasanautonomousdevelopmentunitwhichreports directly to you.

• Wecanenterintoapartnershipwithyourowndevelopmentdepartment and function as extra capacity in periods of peak loading.

• Artlincoisalsohappytoassistwiththegeneralprojectmanagement and to guide the project and suppliers in the right direction.

A common point in these three forms of partnership is a focus on creating increased value for you via teamwork, design and innovation.

ONE OF THE KEYWORDS FOR SUCCESSFUL INNOVATION IS “HOLISTIC PRODUCT DEVELOPMENT”, THAT IS, THE ABILITY TO MAKE THE STRATEGIC, CREATIVE AND TECHNICAL EXPERTISE MERGE INTO A HIGHER UNITY.

Project data

Customer: Hansen/NissenDuration: 3 monthsAssignment: Design and Development of a communication platform

MARKET INTRODUCTIONIs your visual communication under control?

It’s critical for your project’s ROI that the product is solidly anchored and that sales are kick started properly. So we don’t forget about the product when it leaves the drawing board or production process. We work in a structured and targeted way with all aspects of the product.It’s important to remember elements such as the user manual, internal sales presentations and workshops, domestic sales in

the distribution chain, PR and marketing – offline and online – and not least, the customer’s first meeting with the product and the experience of unpacking it.

We also ensure a setup to obtain the necessary market feedback and the possibility of ongoing evaluation in relation to the business case. We are, in a nutshell, with you before, during and after.

16 17

“The partnership with Artlinco meant that our eyes were opened to the amount of work that goes into, for example, a good logo, and our perception of how the world at large sees the shop was confirmed. Artlinco challenged our way of thinking about our profile, but at the same time they managed to retain the business’s values and substance. Carl Erik le Fevre

Hansen/Nissen

18 19

Strategic design and value-creating innovation are the key to our clients’ success. Artlinco is also happy to secure your company’s growth in value via professional expertise and extensive experience.

Our references include both Danish and international companies representing widely different sectors, endowing Artlinco with further knowhow.

Artlinco uses the strength that comes from working in interdisciplinary teams. Our result and process oriented input enable us to guarantee the project’s drive and ROI.

Artlinco has also built up a solid network of preferred partners over the years – specialists in their own areas who can add comprehensive knowledge and added momentum to your projects. With Artlinco, you’ll gain a little more of everything – because it generates results.

WHY ARTLINCO A/S?

Scan this code with your smartphone to visit our website and see how Artlinco can help you.

Artlinco A/S / Jessensgade 1,3 / DK-8700 Horsens / www.artlinco.com / Tel. +45 7020 8036