Download - Archetype pitch
Designs Keeping U in Mind
Market
●Fashion accessories industry → estimated @
Rs 1,500CR → untapped market
●India set to a have the youngest population by 2020Source: Based on P.N. Mari Bhat, "Indian Demographic Scenario 2025", Institute of Economic Growth, New Delhi, Discussion Paper No 27/2001
●Influence with the Western World
●Not many players → availability of artisans
About Archetype ●Started from scratch → 2006 → Through
Outsourcing & Trading
●Have grown from Bedroom → Office cum Showroom
● Deep Understanding of Domain → able to design a range that is in tandem with the prevailing trends
●Forte lies in understanding & creating exquisite designs
Our Clients
Blend fashion Accessories
Showcase
Way Forward
To create a brand name for accessories in the Indian Market → how do we do it
●Tie up with →Large retail format stores ( Pantaloon,
lifestyle, shopper stop etc)(
→Small stand alone stores (Sepia, Chemisty, Nun, Bizarre, Madame, Joss)
→Increase in exposure through exhibition
→Marketing through BTL methods
Thank you
