Transcript
Page 1: Approach to E-commerce SEO

www.mattsdavidson.comTel. 1-800-353-8867  Tel. 1-914-220-6576     Fax 1-914-372-7860

Approach toE-Commerce SEO

Page 2: Approach to E-commerce SEO

Online shopping space in New York is very crowded. To stand out, e-commerce optimization needs a different approach for SEO.

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Tips to make your e- commerce sites more successful

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On-page Optimization

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Maintain an on-site blog

• Create fresh content that Google loves.• Cultivate dedicated groups of visitors to the site.

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No duplicate product descriptions

• Drags down the ranking of your own products

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Don’t Use Same Meta Tags

• Avoid same title and description.• Minimize duplication of keywords.

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Optimize Product Pages

• Place keywords.• Allow users to rate and comment.• Display social media buttons.• Robust product descriptions with keywords.• Bloggers, reviewers, critics etc. should find value in linking to your product pages.

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Clean URL Structure

• Human readable forms of URLs. • Use keywords

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Careful Internal linking

• As important as external links.

• Helps in cross-selling.

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Off-page Optimization

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Build Quality Back links

• Exchange links with other sites• Submit websites to search engines• Make RSS available

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Social Networking

• Social Media Presence is a valuable marketing tool

• Socialize on Facebook, Twitter, Pinterest and YouTube

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Up to date Sitemap

• Divide sitemap into logical groups.• Create separate sitemaps for each group.• Keep sitemap up to date.

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Avoid Errors

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Lack of Product Description

• Give proper description.• Search engines should understand

what you are selling. Use ‘alt’ text for product images.

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Using Technical Names

• Use popular keywords and terms to describe. • Don’t use technical product descriptions from

manufacturers.

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Lack of Product Reviews

• Allow users to give their ratings and feedback• Prospective buyers gain confidence

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No search facility• Allow searches based on name, key

terms, and description.• Customer would like to access

desired product quickly. If they can’t, they will go elsewhere.

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For the Best E-Commerce SEO in New York

777 Westchester Avenue, Suite 101 White Plains, N.Y., 10604 

www.mattsdavidson.com

Call Us At:Tel. 1-800-353-8867 Tel. 1-914-220-6576 Fax 1-914-372-7859


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