Download - Apple iPhone Presentation
Apple iPhone
More Brown than Green?
The Apple Juice• 8 or 16 GB Memory
• 3.5” widescreen Multi-touch display
• Audio support for AAC, MP3 & more
• Visual Capabilities inc 640 by 480 pixel video
• 2.0 mega-pixel camera
• Wi-Fi 802.11b/g
• Bluetooth
The IssueIt may be the latest in modern technology, but is the Apple
iphone damaging to the environment & how has the price been affected by these concerns?
The Bitten AppleGreenpeace say the iphone contains two hazardous
chemicals:
• Brominated Flame Retardants (BFR)
• Polyvinyl Chloride (PVC)
Key assumptions :
• Headphone Cable contains toxic phthalates
• iphone battery is glued & soldered to handset, hindering the battery for electronic waste recycling
Apple iPhone environmental report
-The report clearly states that Apple keeps to the rules of RoHS* against restricted substances.
- This may not ultimately change the market value of the product but instead put off retailers who are going to sell
the product.
*Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment
From $600 to $399 in just 2 months!Business Ethics or The Customer comes
1st?• When apple reduced it product by $200 after 68 days from release, many customers were left fuming!
• Adopters will always pay a full price, but didn’t expect such a price cut so soon.
• A 14 day full refund policy to claim back $200 was introduced.
iPod recycling program
• This scheme will make the iphone more environmentally friendly
• Customers will receive a discount on new iphones if the exchange their old mobile
• If Apple encourage this scheme with their own products it will play a hand in reducing global pollution
Victims of their own success?Will the iPhone be the end of the ipod, nano & touch?
Fears:
iPhone will cause sales of other Apple products to drop.
Upon release Apple fear they could lose $1billion dollars as a result of the iPhone introduction
So what do Apple want to do??
Victims of their own success?
Strategy 1
Market the iPhone to Businessmen & high earners and ipods to teenagers & fashinistas.
Strategy 2
Make the iPhone a high end product by increasing its price & lower the price of the ipod.
References(2007) Apple iPhone contains hazardous substances, Greenpeace claims, Retrieved Oct 08 from www.edn.com/article/ca6491623
(2007) The iPhone price drop, Retrieved Oct 08 from http://pogue.blogs.nytimes.com
(2007) 3 Ways the iPhone could be more environmentally friendly, Retrieved Nov 08 from www.appleiphonereview.com/news
(2007) The iPhone effect: What will happen to Apple’s other products? Retrieved Nov 08 from www.seekingalpha.com/article/36110