Download - Anything but Flat: Developing a 3
Anything but Flat: Developing a 3D Brand. Gala Jackson, M.Ed. CEO/Career Management Consultant
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Ø Millennial Expert, Blogger, & Career Development Facilitator, Southworth by Neenah
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Ø Member, Professional Association of Résumé Writer’s & Career Coaches
Gala Jackson Career Management Consultant
Millennial Career Expert I Résumé Writer I Career Coach
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What is Branding? “ It’s the personificaLon of a company. If a company were a person, it’s the personality and habits of that person.”
-‐ “So what exactly is a brand?” www.Under30CEO.com
What is Personal Branding? “It's Lme for me — and you — to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work. Regardless of age, regardless of posiLon, regardless of the business we happen to be in, all of us need to understand the purpose of branding. We are the CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”
-‐ Tim Peters, The Brand Called You, Fast Company.com
What is Personal Branding? Who am I? What is important to me? What are my core values? What is my value proposiLon? What are my strengths and weaknesses as it relates to my career? What are my skills and qualificaLons? What are my short-‐term and long-‐term career goals? What opportuniLes are available to me right now?
3D Personal Branding
Documents Digital Footprint
Demeanor
Personal Branding 101 Documents
• Résumé • Cover Le7er • Por`olio*
Digital Footprint (Google Me!) • Social Media Pla`orms • Personal Website/Blog • OrganizaLon/Business Websites
Demeanor • Appearance: Head, Shoulders, Knees, and Toes • Approach • Networking
Documents.
Every resume…
Profile Statement
Relevant Experience
Professional Affiliations
Announcement
Education & Course Work
Technical Skills/
Certifications
Contact Info./ Social Media
Introduction Qualifications
The Resume Contact InformaLon
Social Media Hyperlinks
Summary of QualificaLons
EducaLon
• GPA • Relevant Coursework
Relevant Experience
Work Experience
Honors and Awards
Community Engagement
Technical Skills
Professional AffiliaLons
Eliminate References
Example
15 seconds of
“resume fame”
!
!
JANE MELISSA DOE !
100!InterviewSnob!Dr.!|!City,!Georgia!30000!|!(770)!555<5555!|[email protected]!|!LinkedIn!Profile!
!
CUSTOMER!SERVICE!SPECIALIST!!!
Thrives!in!unique!and!fast<paced!environments!while!maximizing!customer!experiences.!Exceptional!ability!to!manage!high!volumes!of!traffic,!creates!memorable!customer!experiences,!and!effectively!resolves!customer!complaints.!Core!competencies!include!sales,!training!and!development,!excellent!oral!and!written!communication,!and!ability!to!work!independently!or!as!a!team!to!exceed!goals.!
!EDUCATION!!
Bachelor!of!Arts!in!Business,!2013!–!State!University,!State,!GA!• GPA:!3.1/4.0!• Relevant!Coursework:!International!Business!Models,!Advanced!Accounting,!Spanish!I!and!II!• Member,!Business!Student!Advisory!Counsel!(BSAC),!2012!–!2013!!• Attendee,!IMA!Student!Leadership!Conference,!2012!!
!RELEVANT WORK EXPERIENCE !
CRACKER!BARRELL,!CITY,!GA/!NEW!CITY,!GA!! October!2011!,!Present!Server,&December!2013!–!Present&! !&Hostess,&October!2011!–!December!2013!! !Demonstrate!excellence!in!customer!service!meeting!customer!needs!and!creating!an!enjoyable!dining!experience.!Welcome!and!seat!guests,!take!and!complete!orders,!prepare!silverware!and!tables!for!incoming!guests,!as!well!as!support!and!train!team!members.!!
• Facilitate!on!the!job!training!for!10!new!servers!and!hostesses.!• Consistently!receive!high!praise!from!management!and!co<workers!for!taking!on!and!completing!
additional!tasks!as!needed!to!ensure!efficient!restaurant!operations.!• Meet!sales!goals!each!hour!though!the!“one!stop!shop”!strategy.!
!
SMITH!FAMILY!CITY,!GA! !Childcare&Provider! ! ! ! ! ! ! January!2013!–!December!2013! !Created!a!fun!and!nurturing!environment!for!4!children!ages!5!–!11!years.!Assisted!with!homework,!provided!transportation!to!and!from!school!activities,!cooked!meals,!monitored!play!dates,!and!prepared!children!for!the!next!day.!Maintained!home!organization!by!cleaning!bathrooms,!bedrooms,!and!the!kitchen.!
• Improved!math!skills!with!one!of!the!children!through!active!practice!and!flash!cards.!• Enhanced!vocabulary!study!skills!with!one!of!the!children,!earning!100%!on!vocabulary!exams.!
!NEW!BEGINNINGS,!CITY,!GA! !Customer&Service&Representative! ! ! ! ! May!2012!–!August!2012!Conducted!marketing!research!for!a!portfolio!of!car!dealerships!seeking!completion!of!customer!satisfaction!surveys!to!increase!sales.!Called!clients!with!specific!questions!regarding!dealership!experience,!purchase!requests,!and!desired!sales!process!to!understand!how!to!earn!client!patronage.!Established!appointments!for!customers!to!return!to!the!dealership!to!complete!the!purchase!of!a!vehicle.!!
• Earned!a!“hot!fax”!bonus!for!exceeding!the!50%!goal,!obtained!information!for!dealerships!to!close!sales.!• Set!two!dealership!appointments!per!hour!meeting!the!department!goal,!using!effective!sales!strategies.!• Redeemed!a!negative!customer!experience!through!excellence!in!customer!service,!convincing!the!
customer!to!return!to!the!dealership!for!a!purchase.!!! ! ! ! ! ! ! !
COMMUNITY ENGAGEMENT!!
• Volunteer,!Second!Harvest!Food!Bank!–!City,!GA,!Fall!2012!!• Volunteer,!YMCA!Valdosta!–!City,!GA,!Spring!2013!
!
!
!
JANE MELISSA DOE !
100!InterviewSnob!Dr.!|!City,!Georgia!30000!|!(770)!555<5555!|[email protected]!|!LinkedIn!Profile!
!
CUSTOMER!SERVICE!SPECIALIST!!!
Thrives!in!unique!and!fast<paced!environments!while!maximizing!customer!experiences.!Exceptional!ability!to!manage!high!volumes!of!traffic,!creates!memorable!customer!experiences,!and!effectively!resolves!customer!complaints.!Core!competencies!include!sales,!training!and!development,!excellent!oral!and!written!communication,!and!ability!to!work!independently!or!as!a!team!to!exceed!goals.!
!EDUCATION!!
Bachelor!of!Arts!in!Business,!2013!–!State!University,!State,!GA!• GPA:!3.1/4.0!• Relevant!Coursework:!International!Business!Models,!Advanced!Accounting,!Spanish!I!and!II!• Member,!Business!Student!Advisory!Counsel!(BSAC),!2012!–!2013!!• Attendee,!IMA!Student!Leadership!Conference,!2012!!
!RELEVANT WORK EXPERIENCE !
CRACKER!BARRELL,!CITY,!GA/!NEW!CITY,!GA!! October!2011!,!Present!Server,&December!2013!–!Present&! !&Hostess,&October!2011!–!December!2013!! !Demonstrate!excellence!in!customer!service!meeting!customer!needs!and!creating!an!enjoyable!dining!experience.!Welcome!and!seat!guests,!take!and!complete!orders,!prepare!silverware!and!tables!for!incoming!guests,!as!well!as!support!and!train!team!members.!!
• Facilitate!on!the!job!training!for!10!new!servers!and!hostesses.!• Consistently!receive!high!praise!from!management!and!co<workers!for!taking!on!and!completing!
additional!tasks!as!needed!to!ensure!efficient!restaurant!operations.!• Meet!sales!goals!each!hour!though!the!“one!stop!shop”!strategy.!
!
SMITH!FAMILY!CITY,!GA! !Childcare&Provider! ! ! ! ! ! ! January!2013!–!December!2013! !Created!a!fun!and!nurturing!environment!for!4!children!ages!5!–!11!years.!Assisted!with!homework,!provided!transportation!to!and!from!school!activities,!cooked!meals,!monitored!play!dates,!and!prepared!children!for!the!next!day.!Maintained!home!organization!by!cleaning!bathrooms,!bedrooms,!and!the!kitchen.!
• Improved!math!skills!with!one!of!the!children!through!active!practice!and!flash!cards.!• Enhanced!vocabulary!study!skills!with!one!of!the!children,!earning!100%!on!vocabulary!exams.!
!NEW!BEGINNINGS,!CITY,!GA! !Customer&Service&Representative! ! ! ! ! May!2012!–!August!2012!Conducted!marketing!research!for!a!portfolio!of!car!dealerships!seeking!completion!of!customer!satisfaction!surveys!to!increase!sales.!Called!clients!with!specific!questions!regarding!dealership!experience,!purchase!requests,!and!desired!sales!process!to!understand!how!to!earn!client!patronage.!Established!appointments!for!customers!to!return!to!the!dealership!to!complete!the!purchase!of!a!vehicle.!!
• Earned!a!“hot!fax”!bonus!for!exceeding!the!50%!goal,!obtained!information!for!dealerships!to!close!sales.!• Set!two!dealership!appointments!per!hour!meeting!the!department!goal,!using!effective!sales!strategies.!• Redeemed!a!negative!customer!experience!through!excellence!in!customer!service,!convincing!the!
customer!to!return!to!the!dealership!for!a!purchase.!!! ! ! ! ! ! ! !
COMMUNITY ENGAGEMENT!!
• Volunteer,!Second!Harvest!Food!Bank!–!City,!GA,!Fall!2012!!• Volunteer,!YMCA!Valdosta!–!City,!GA,!Spring!2013!
!
!
!
JANE MELISSA DOE !
100!InterviewSnob!Dr.!|!City,!Georgia!30000!|!(770)!555<5555!|[email protected]!|!LinkedIn!Profile!
!
CUSTOMER!SERVICE!SPECIALIST!!!
Thrives!in!unique!and!fast<paced!environments!while!maximizing!customer!experiences.!Exceptional!ability!to!manage!high!volumes!of!traffic,!creates!memorable!customer!experiences,!and!effectively!resolves!customer!complaints.!Core!competencies!include!sales,!training!and!development,!excellent!oral!and!written!communication,!and!ability!to!work!independently!or!as!a!team!to!exceed!goals.!
!EDUCATION!!
Bachelor!of!Arts!in!Business,!2013!–!State!University,!State,!GA!• GPA:!3.1/4.0!• Relevant!Coursework:!International!Business!Models,!Advanced!Accounting,!Spanish!I!and!II!• Member,!Business!Student!Advisory!Counsel!(BSAC),!2012!–!2013!!• Attendee,!IMA!Student!Leadership!Conference,!2012!!
!RELEVANT WORK EXPERIENCE !
CRACKER!BARRELL,!CITY,!GA/!NEW!CITY,!GA!! October!2011!,!Present!Server,&December!2013!–!Present&! !&Hostess,&October!2011!–!December!2013!! !Demonstrate!excellence!in!customer!service!meeting!customer!needs!and!creating!an!enjoyable!dining!experience.!Welcome!and!seat!guests,!take!and!complete!orders,!prepare!silverware!and!tables!for!incoming!guests,!as!well!as!support!and!train!team!members.!!
• Facilitate!on!the!job!training!for!10!new!servers!and!hostesses.!• Consistently!receive!high!praise!from!management!and!co<workers!for!taking!on!and!completing!
additional!tasks!as!needed!to!ensure!efficient!restaurant!operations.!• Meet!sales!goals!each!hour!though!the!“one!stop!shop”!strategy.!
!
SMITH!FAMILY!CITY,!GA! !Childcare&Provider! ! ! ! ! ! ! January!2013!–!December!2013! !Created!a!fun!and!nurturing!environment!for!4!children!ages!5!–!11!years.!Assisted!with!homework,!provided!transportation!to!and!from!school!activities,!cooked!meals,!monitored!play!dates,!and!prepared!children!for!the!next!day.!Maintained!home!organization!by!cleaning!bathrooms,!bedrooms,!and!the!kitchen.!
• Improved!math!skills!with!one!of!the!children!through!active!practice!and!flash!cards.!• Enhanced!vocabulary!study!skills!with!one!of!the!children,!earning!100%!on!vocabulary!exams.!
!NEW!BEGINNINGS,!CITY,!GA! !Customer&Service&Representative! ! ! ! ! May!2012!–!August!2012!Conducted!marketing!research!for!a!portfolio!of!car!dealerships!seeking!completion!of!customer!satisfaction!surveys!to!increase!sales.!Called!clients!with!specific!questions!regarding!dealership!experience,!purchase!requests,!and!desired!sales!process!to!understand!how!to!earn!client!patronage.!Established!appointments!for!customers!to!return!to!the!dealership!to!complete!the!purchase!of!a!vehicle.!!
• Earned!a!“hot!fax”!bonus!for!exceeding!the!50%!goal,!obtained!information!for!dealerships!to!close!sales.!• Set!two!dealership!appointments!per!hour!meeting!the!department!goal,!using!effective!sales!strategies.!• Redeemed!a!negative!customer!experience!through!excellence!in!customer!service,!convincing!the!
customer!to!return!to!the!dealership!for!a!purchase.!!! ! ! ! ! ! ! !
COMMUNITY ENGAGEMENT!!
• Volunteer,!Second!Harvest!Food!Bank!–!City,!GA,!Fall!2012!!• Volunteer,!YMCA!Valdosta!–!City,!GA,!Spring!2013!
!
!
!
JANE MELISSA DOE !
100!InterviewSnob!Dr.!|!City,!Georgia!30000!|!(770)!555<5555!|[email protected]!|!LinkedIn!Profile!
!
CUSTOMER!SERVICE!SPECIALIST!!!
Thrives!in!unique!and!fast<paced!environments!while!maximizing!customer!experiences.!Exceptional!ability!to!manage!high!volumes!of!traffic,!creates!memorable!customer!experiences,!and!effectively!resolves!customer!complaints.!Core!competencies!include!sales,!training!and!development,!excellent!oral!and!written!communication,!and!ability!to!work!independently!or!as!a!team!to!exceed!goals.!
!EDUCATION!!
Bachelor!of!Arts!in!Business,!2013!–!State!University,!State,!GA!• GPA:!3.1/4.0!• Relevant!Coursework:!International!Business!Models,!Advanced!Accounting,!Spanish!I!and!II!• Member,!Business!Student!Advisory!Counsel!(BSAC),!2012!–!2013!!• Attendee,!IMA!Student!Leadership!Conference,!2012!!
!RELEVANT WORK EXPERIENCE !
CRACKER!BARRELL,!CITY,!GA/!NEW!CITY,!GA!! October!2011!,!Present!Server,&December!2013!–!Present&! !&Hostess,&October!2011!–!December!2013!! !Demonstrate!excellence!in!customer!service!meeting!customer!needs!and!creating!an!enjoyable!dining!experience.!Welcome!and!seat!guests,!take!and!complete!orders,!prepare!silverware!and!tables!for!incoming!guests,!as!well!as!support!and!train!team!members.!!
• Facilitate!on!the!job!training!for!10!new!servers!and!hostesses.!• Consistently!receive!high!praise!from!management!and!co<workers!for!taking!on!and!completing!
additional!tasks!as!needed!to!ensure!efficient!restaurant!operations.!• Meet!sales!goals!each!hour!though!the!“one!stop!shop”!strategy.!
!
SMITH!FAMILY!CITY,!GA! !Childcare&Provider! ! ! ! ! ! ! January!2013!–!December!2013! !Created!a!fun!and!nurturing!environment!for!4!children!ages!5!–!11!years.!Assisted!with!homework,!provided!transportation!to!and!from!school!activities,!cooked!meals,!monitored!play!dates,!and!prepared!children!for!the!next!day.!Maintained!home!organization!by!cleaning!bathrooms,!bedrooms,!and!the!kitchen.!
• Improved!math!skills!with!one!of!the!children!through!active!practice!and!flash!cards.!• Enhanced!vocabulary!study!skills!with!one!of!the!children,!earning!100%!on!vocabulary!exams.!
!NEW!BEGINNINGS,!CITY,!GA! !Customer&Service&Representative! ! ! ! ! May!2012!–!August!2012!Conducted!marketing!research!for!a!portfolio!of!car!dealerships!seeking!completion!of!customer!satisfaction!surveys!to!increase!sales.!Called!clients!with!specific!questions!regarding!dealership!experience,!purchase!requests,!and!desired!sales!process!to!understand!how!to!earn!client!patronage.!Established!appointments!for!customers!to!return!to!the!dealership!to!complete!the!purchase!of!a!vehicle.!!
• Earned!a!“hot!fax”!bonus!for!exceeding!the!50%!goal,!obtained!information!for!dealerships!to!close!sales.!• Set!two!dealership!appointments!per!hour!meeting!the!department!goal,!using!effective!sales!strategies.!• Redeemed!a!negative!customer!experience!through!excellence!in!customer!service,!convincing!the!
customer!to!return!to!the!dealership!for!a!purchase.!!! ! ! ! ! ! ! !
COMMUNITY ENGAGEMENT!!
• Volunteer,!Second!Harvest!Food!Bank!–!City,!GA,!Fall!2012!!• Volunteer,!YMCA!Valdosta!–!City,!GA,!Spring!2013!
!
!
!
JANE MELISSA DOE !
100!InterviewSnob!Dr.!|!City,!Georgia!30000!|!(770)!555<5555!|[email protected]!|!LinkedIn!Profile!
!
CUSTOMER!SERVICE!SPECIALIST!!!
Thrives!in!unique!and!fast<paced!environments!while!maximizing!customer!experiences.!Exceptional!ability!to!manage!high!volumes!of!traffic,!creates!memorable!customer!experiences,!and!effectively!resolves!customer!complaints.!Core!competencies!include!sales,!training!and!development,!excellent!oral!and!written!communication,!and!ability!to!work!independently!or!as!a!team!to!exceed!goals.!
!EDUCATION!!
Bachelor!of!Arts!in!Business,!2013!–!State!University,!State,!GA!• GPA:!3.1/4.0!• Relevant!Coursework:!International!Business!Models,!Advanced!Accounting,!Spanish!I!and!II!• Member,!Business!Student!Advisory!Counsel!(BSAC),!2012!–!2013!!• Attendee,!IMA!Student!Leadership!Conference,!2012!!
!RELEVANT WORK EXPERIENCE !
CRACKER!BARRELL,!CITY,!GA/!NEW!CITY,!GA!! October!2011!,!Present!Server,&December!2013!–!Present&! !&Hostess,&October!2011!–!December!2013!! !Demonstrate!excellence!in!customer!service!meeting!customer!needs!and!creating!an!enjoyable!dining!experience.!Welcome!and!seat!guests,!take!and!complete!orders,!prepare!silverware!and!tables!for!incoming!guests,!as!well!as!support!and!train!team!members.!!
• Facilitate!on!the!job!training!for!10!new!servers!and!hostesses.!• Consistently!receive!high!praise!from!management!and!co<workers!for!taking!on!and!completing!
additional!tasks!as!needed!to!ensure!efficient!restaurant!operations.!• Meet!sales!goals!each!hour!though!the!“one!stop!shop”!strategy.!
!
SMITH!FAMILY!CITY,!GA! !Childcare&Provider! ! ! ! ! ! ! January!2013!–!December!2013! !Created!a!fun!and!nurturing!environment!for!4!children!ages!5!–!11!years.!Assisted!with!homework,!provided!transportation!to!and!from!school!activities,!cooked!meals,!monitored!play!dates,!and!prepared!children!for!the!next!day.!Maintained!home!organization!by!cleaning!bathrooms,!bedrooms,!and!the!kitchen.!
• Improved!math!skills!with!one!of!the!children!through!active!practice!and!flash!cards.!• Enhanced!vocabulary!study!skills!with!one!of!the!children,!earning!100%!on!vocabulary!exams.!
!NEW!BEGINNINGS,!CITY,!GA! !Customer&Service&Representative! ! ! ! ! May!2012!–!August!2012!Conducted!marketing!research!for!a!portfolio!of!car!dealerships!seeking!completion!of!customer!satisfaction!surveys!to!increase!sales.!Called!clients!with!specific!questions!regarding!dealership!experience,!purchase!requests,!and!desired!sales!process!to!understand!how!to!earn!client!patronage.!Established!appointments!for!customers!to!return!to!the!dealership!to!complete!the!purchase!of!a!vehicle.!!
• Earned!a!“hot!fax”!bonus!for!exceeding!the!50%!goal,!obtained!information!for!dealerships!to!close!sales.!• Set!two!dealership!appointments!per!hour!meeting!the!department!goal,!using!effective!sales!strategies.!• Redeemed!a!negative!customer!experience!through!excellence!in!customer!service,!convincing!the!
customer!to!return!to!the!dealership!for!a!purchase.!!! ! ! ! ! ! ! !
COMMUNITY ENGAGEMENT!!
• Volunteer,!Second!Harvest!Food!Bank!–!City,!GA,!Fall!2012!!• Volunteer,!YMCA!Valdosta!–!City,!GA,!Spring!2013!
!
Key Words & ATS
Select companies and jobs that are good fit for your and your skills.
Go through each job description and highlight all of the qualifications and skills that you match.
Key words or phrases from your highlighted material.
Utilize those key words and phrases in your resume while incorporating your specific experience.
So what? After every bullet point. Think like a hiring manager, asking why is this information relevant for this position?
Research Select Highlight
Underline Ask Incorporate
Understand your desired industry. Identify trends, leaders in the industry, jargon, and culture.
Example
Key Words &
ATS
!
!
JANE MELISSA DOE !
100!InterviewSnob!Dr.!|!City,!Georgia!30000!|!(770)!555<5555!|[email protected]!|!LinkedIn!Profile!
!
CUSTOMER!SERVICE!SPECIALIST!!!
Thrives!in!unique!and!fast<paced!environments!while!maximizing!customer!experiences.!Exceptional!ability!to!manage!high!volumes!of!traffic,!creates!memorable!customer!experiences,!and!effectively!resolves!customer!complaints.!Core!competencies!include!sales,!training!and!development,!excellent!oral!and!written!communication,!and!ability!to!work!independently!or!as!a!team!to!exceed!goals.!
!EDUCATION!!
Bachelor!of!Arts!in!Business,!2013!–!State!University,!State,!GA!• GPA:!3.1/4.0!• Relevant!Coursework:!International!Business!Models,!Advanced!Accounting,!Spanish!I!and!II!• Member,!Business!Student!Advisory!Counsel!(BSAC),!2012!–!2013!!• Attendee,!IMA!Student!Leadership!Conference,!2012!!
!RELEVANT WORK EXPERIENCE !
CRACKER!BARRELL,!CITY,!GA/!NEW!CITY,!GA!! October!2011!,!Present!Server,&December!2013!–!Present&! !&Hostess,&October!2011!–!December!2013!! !Demonstrate!excellence!in!customer!service!meeting!customer!needs!and!creating!an!enjoyable!dining!experience.!Welcome!and!seat!guests,!take!and!complete!orders,!prepare!silverware!and!tables!for!incoming!guests,!as!well!as!support!and!train!team!members.!!
• Facilitate!on!the!job!training!for!10!new!servers!and!hostesses.!• Consistently!receive!high!praise!from!management!and!co<workers!for!taking!on!and!completing!
additional!tasks!as!needed!to!ensure!efficient!operations.!• Meet!sales!goals!each!hour!though!the!“one!stop!shop”!strategy.!
!
SMITH!FAMILY!CITY,!GA! !Childcare&Provider! ! ! ! ! ! ! January!2013!–!December!2013! !Created!a!fun!and!nurturing!environment!for!4!children!ages!5!–!11!years.!Assisted!with!homework,!provided!transportation!to!and!from!school!activities,!cooked!meals,!monitored!play!dates,!and!prepared!children!for!the!next!day.!Maintained!home!organization!by!cleaning!bathrooms,!bedrooms,!and!the!kitchen.!
• Improved!math!skills!with!one!of!the!children!through!active!practice!and!flash!cards.!• Enhanced!vocabulary!study!skills!with!one!of!the!children,!earning!100%!on!vocabulary!exams.!
!NEW!BEGINNINGS,!CITY,!GA! !Customer&Service&Representative! ! ! ! ! May!2012!–!August!2012!Conducted!marketing!research!for!a!portfolio!of!car!dealerships!seeking!completion!of!customer!satisfaction!surveys!to!increase!sales.!Called!clients!with!specific!questions!regarding!dealership!experience,!purchase!requests,!and!desired!sales!process!to!understand!how!to!earn!client!patronage.!Established!appointments!for!customers!to!return!to!the!dealership!to!complete!the!purchase!of!a!vehicle.!!
• Earned!a!“hot!fax”!bonus!for!exceeding!the!50%!goal,!obtained!information!for!dealerships!to!close!sales.!• Set!two!dealership!appointments!per!hour!meeting!the!department!goal,!using!effective!sales!strategies.!• Redeemed!a!negative!customer!experience!through!excellence!in!customer!service,!convincing!the!
customer!to!return!to!the!dealership!for!a!purchase.!!! ! ! ! ! ! ! !
COMMUNITY ENGAGEMENT!!
• Volunteer,!Second!Harvest!Food!Bank!–!City,!GA,!Fall!2012!!• Volunteer,!YMCA!Valdosta!–!City,!GA,!Spring!2013!
!
Objective vs Profile Objective:
To obtain a job in customer service u1lizing my experience
Profile Summary:
Thrives in unique and fast-‐paced environments while maximizing customer experiences. Excep1onal ability to manage high volumes of traffic, creates memorable customer experiences, and effec1vely resolves customer complaints. Core competencies include sales, training and development, excellent oral and wriDen communica1on, and ability to work independently or as a team to exceed goals.
Command Attention
Avoid Use Active Verbs
Responsible for… Engaged, Managed, Coordinated, Executed, Collaborated, Utilized, Provided, Initiated, Led, Curated, Generated, Designed, Developed, Presented, Prepared, Organized, Secured, Contributed, Observed, & MORE!
Tasked with…
Asked to…
I took care of…
Productivity Gaps Showcase how many and how much
Too much irrelevant information Be direct, clear, and concise
Assumptions Say what you mean and mean what you say
Use active verbs in your bullet points!
Common Mistakes
Voice: Passive Responsible for… Duties included…
Formatting 1’’ Margins Avoid Header/Footer
Length 1-page
Grammar Me, Myself, and I
Reinforcement Skill/Qualification + Example
Generalizations Leadership Communication
The Details Typos Depth Résumé Paper
References Always separate
Placement Marketing document
Every cover letter…
What position &
Why?
Relevant Experience
Education & Course Work
Contact Info./ Social Media
Introduction Qualifications
Professional Affiliations
Meaningful Connection
Announcement
The Cover Letter IntroducLon • Enthusiasm for the company • Establish a ConnecLon • Job Title & Job ID Number Body • Key QualificaLons and Skills • Examples Conclusion • Follow-‐up • Contact InformaLon • Enthusiasm for the team/work Electronic Signature
Quick Tips
Voice: Professional Enthusiasm Team Orientation Corporate Culture
Formatting 1’’ Margins Avoid Header/Footer Left justified 11-12 point font Times New Roman/Ariel 1-page
Grammar Read Re-read Peer Review Professional Review
Examples Skill/Qualification Example Paragraphs/Bullets
Generalizations Provide evidence - Leadership - Communication - Attention to Detail
The Details Typos Résumé Paper
Digital Footprint.
Social Media E-mail Addresses • Signature Lines • MulLple Accounts • LifeLme of e-‐mail accounts
Most Popular Social Profiles • LinkedIn • Twi7er • Facebook • Google+ • Pinterest
Digital Management • Dual Personas • Followers/Comments/Posts • Social Cleaning Somware
Social Media
Social Media Personal Websites • Landing page with contact informaLon • About me.com • Free website somware
Blogs • Share your knowledge and perspecLve • PosiLon yourself as a resource • Exist with in current social channels
Organization Websites/Profiles • “Google” your name • Write le7ers of request
Demeanor.
Appearance Knees • Managing anxiety • Nervous habits
Toes • Arrive early • Be prepared for small talk
Head • Hair styles • Make-‐up
Shoulders • Anre • Appearance
Approach Job Search Process Are you organized? Are you keeping track of each job applicaLon? Are you conducLng Lmely follow-‐up?
Interviewing Know corporate culture. Be yourself. Stay the course. Ask quesLons.
Attitude Stay posiLve. Be opLmisLc. Be creaLve.
Networking
Dont’s • Waste Lme • Look desperate • Appear unpolished • Lack confidence
Do’s • Give a solid handshake • PracLce your elevator pitch • Ask specific quesLons • Discuss your qualificaLons • Respect the recruiter’s Lme • Exchange business cards • Take notes • Follow-‐up
Do your Research Before the career fair…
ü Explore job opportuniLes ü Connect with employers/recruiters
ü Review company vision, mission, & strategic plan
ü Examine your social networks for possible connecLons
ü Apply for jobs before the fair
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