Download - Andrew Young

www.andrewyoung.ca • wwwandrewyounggraphicdesigner.blogspot.com

A N D R E W Y O U N G

www.andrewyoung.ca613.828.8620www.andrewyounggraphicdesigner.blogsppot.com

GRAPHIC DESIGNER


W O R L D I N T E R - A C T I O N M O N D I A L E i s a volunteer-based, chari table organizat ion working to create awareness on world issues.

WIAM’s f lagship program is the One World Fi lm Fest ival . WIAM’s Execut ive Director asked me to produce a package to promote the event wi th greater visual impact than had been seen in previous years.

I suggested that i t was essent ial to es tabl ish consis tency not only wi th the fami ly of promotional e lements but also wi th the Fest ival i tse l f f rom year- to -year.

By creat ing a One World Fi lm Fest ival wordmark and prominent ly featur ing the globe image in each campaign (wi th a di f ferent t reatment of the globe each year), a greater publ ic awareness is achieved for this annual event. t


Fol lowing the c l ient ’s sat is fact ion wi th the resul ts of the 2006 branding, I was asked not only to design the 2007 campaign but also a new logo for WIAM and promotional mater ial for other programs that WIAM organizes such as the Awesome Indies In ternat ional Fi lm Fest ival for Chi ldren and Youth.

The ser vices I provide to WIAM include: design, layout, photography, preparat ion of pr int and web-ready f i les, mot ion graphics and print ing.

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H Y P E R A C T I V E i s an Ottawa-based communicat ions f i rm that special izes in social market ing, brand development, s t rategic communicat ions planning and the execut ion of a wide range of tools for government, business and the voluntar y sector.

This company required a company ident i ty that exuded the same bright energy that members of the HyperAct ive team exhibi t wi th their approach to each project .

Before I created HyperAct ive’s new look, I had been working wi th this group for several years not only as a designer but also contr ibut ing to the creat ive direct ion on campaigns, copy wri t ing and photo shoots.

Our col laborat ion has and cont inues to achieve successfu l resul ts for Hyper’s c l ients in the areas of: new company ident i t ies, pr int i tems such as posters, brochures, newspaper and magazine ads, bi l lboards, bus and bus shel ter ads, conference displays, web design and mul t imedia presentat ions.

Cl ient l is t includes: CARE Canada, Chi ldren’s Wish Foundat ion, Heal thpar tners, Canadian Medical Foundat ion, Canadian Bus Counci l , Kat imavik, Canadian Food Industr y Counci l , Motor Carr ier and Passenger Counci l of Canada, Boys and Gir ls Club of Canada.

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www.andrewyoung.ca • wwwandrewyounggraphicdesigner.blogspot.com613.828.8620


H E AV E N ’ S T O B E T S Y i s located in the hear t of Westboro Vi l lage.

Af ter the proprietors explained to me the unique, eclect ic, re tro f lavour of the merchandise they intended to carr y, I real ized exact ly what they needed to es tabl ish their presence along Wel l ington Street .

I f i rs t suggested the secondary name of the s tore, “NIC NAC BONANZA”, in order to ident i fy what the s tore was al l about and then proposed a colour scheme that would s tand out f rom other retai l s tores in the area.

Af ter the logo was completed, I photographed many of the oddi t ies f rom their inventor y and featured the photos on some of the print e lements including: business cards, postcards and the inside the invi tat ion which I designed to look l ike an oversized book of matches – the photos ser ved as a subst i tu te for the matches.

Final ly I prepared and printed: business cards, le t terhead, pr ice labels, s t ickers, postcards, gi f t cer t i f icates, websi te design, invoice template, f ront window and overhead signage. t


When the owners of C Y C L E L O G I K bought out Spor tables in Westboro Vi l lage, the owners were looking for a new logo and branding.

The s tore had two entrances, a rear entrance that included parking and a smal l , s ingle door f ront entrance. Given the l imi ted s t reet presence of the f ront entrance along Richmond Road, I thought i t was impor tant to design a s t rong visual ident i ty.

Along with cycl ing equipment, CYCLELOGIK also of fers s t rength t raining, spin c lasses and race ins t ruct ion. By using a sol id, v ibrant red and a black & whi te checker pat tern, not only was visual at tent ion achieved, but the checker pat tern worked wel l to t ie in the not ion of a f inish l ine which is, of course, a s t rong element in the business of bicycle racing.

Af ter the c l ient approved the logo design. I proceeded to photograph and measure the s tore’s exter ior in order to i l lus t rate, to scale, what I proposed to do wi th the space.

With the design establ ished I u t i l ized seven areas of the bui lding’s exter ior real es tate to ensure an easy- to - f ind presence along that s t re tch of retai l s tores. The next s tep was carr ying the design onto: business cards, invoices, pr ice tags, envelopes and le t terhead.

Once al l of the designs were approved I set up al l of the print - ready f i les, took care of the print ing, s ign manufactur ing and ins tal lat ion.

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J A Z Z H O M E S by Urbandale Construction required a new name and branding for a condominium development in Kanata, Ontario that was to be marketed towards people between the ages of 25 to 40 years of age.

After extensive research regarding the target consumer, I presented a number of names for the new development before JAZZ was chosen. I also provided much of the ad copy and names for each condominium model.

The next step was to create a logo that could be used to identify this campaign in magazine, newspaper, e-mail advertisements and on billboards.

Once the final version of the logo was approved, I laid out approximately three advertisements per week for different publications and the billboards for the building site.

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polaroid photo, so I chose this item to serve as the exhibit identity. I enlarged and mounted this piece on .5” foamcore accompanied by an enlarged postmark (featuring the date of Geoff’s departure from his journey’s starting point) cut from metallic silver vinyl and mounted on .25” clear plexi using 3 riser dowels. Each of these items were mounted to the display case on different levels to create dimension. Adding to the dimensional approach were the main title letters “MERCURY MAIL” cut from 1” MDF, painted black, faced with mirrored vinyl and secondary black vinyl lettering applied directly to the background to serve as a drop shadow.

On the background of the main title panel, I created routes and other details commonly found on maps. This background panel was covered in same metallic silver vinyl as used on the postmark with a darker gray vinyl used for the routes and rivers.

I continued the routes and rivers concept to the glass panels below waist level, except I used the metallic silver vinyl to indicate these and added a Mercury Mail postmark cut from mirrored vinyl again to achieve overall continuity.

Because of the variety of items to be displayed (i.e. newspaper clippings, photographs, telegrams, letters and physical items) I thought it important that all the mats and panels match and that the space between artifacts divided by the mat be consistent to control the random dimension of each artifact.

For the installation process, I provided Geoff with the cut mats that were faced with the metallic silver. He placed the artifacts and secure the mats in the display case. With the display case on site, I installed the 3D elements, lettering and vinyl application.

The M E R C U R Y M A I L exhibit was created for the Canadian Museum of Civilization. This exhibit showcased performance artist Geoff Wonnacott’s cross-Canada walk.

The process began with a meeting between Geoff, the Project Manager and myself to discuss the exhibit concept, confirm scheduling, examine/measure the existing display case and a review of some the artifacts that Geoff had archived from his great Canadian journey.

I then arranged a second meeting with Geoff after he had the opportunity to do a more thorough examination of all his material and organize the event sequence. During this second meeting the artifact display order was established, Geoff provided me with a written description of each item and I photographed all artifacts for mock ups of the panel layouts.

With the photographs of the artifacts, their dimensions, the label information and the exhibit concept, I proceeded to layout the artifact photos in each of the 10 panels and consider options to create visual pizazz keeping in mind the existing display case and budget restrictions.

By employing a few 3D elements, mirrored vinyl to mimic the physical nature of mercury and metallic silver on the backgrounds and mats for the same reason, a cohesiveness was brought to the variety of artifacts on display and provide maximum visual impact. To establish a sense of travel, I had a silhouette of Canada centrally featured with icons made from frames of Geoff walking that served as travel markers on the background map elements. I collected samples of the materials and with mock ups and diagrams proposed the approach to Geoff and Julie which was approved.

I felt the strongest and most relevant visual element among the collection was the Mercury Mail Man t


R A 0 1 is the brainchild of Edmund Eagan of 12th Root. This fascinating project brought together musician from around the world to submit compositions using a keyboard instrument called a KYMA.

Along with the disk face and DVD menus, I designed 16 insert cards. Each card listed information about the contributing musicians and DNA graphics on the four corners that animated when used like a flip book. The reverse side of the card has a segment of a larger poster and can be arranged like a puzzle.

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L A U R I E R C L U B is a national organization made up of business executives, community leaders, industry leaders, professionals and involved Canadians who support the principles of parliamentary democracy and are interested in public policy decisions affecting the lives of the citizens of Canada.

The design for a series of posters and display stands was also adopted for web and other promotional items.

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A great L O G O D E S I G N is essential for creating a positive first impression. Whether it’s on a sign, a front widow, business card, letterhead, website, conference exhibit or print advertisement, if a business or organization wants to be taken seriously, it must first start with the creation of professional image.

CyTech offers CNC millwork. This company can make any two or three dimensional objects out of wood, glass, metal or ceramics.

Jeff Lively shoots and edits video.

Simon Paine captures sound for video and film on location.

Ripe is a specialty food shop soon to open in Westboro Village.

Sushi Mama is a label for fashion accessories.

Spectrum Presentations converts older film footage and video to web-ready and/or DVD formats. This company also provides multimedia presentations.

Ottawa Health Services Network Inc. coordinates health care visits between Ottawa and Nunavut.

Team Tours International organizes trips for sports teams competing in international events.

Meridian Fund Services is in the hedge fund business with locations in the US, Bermuda and Canada.

New Voice Video delivers digital filmmaking workshops to youth. Designed to create opportunities and support a community of young filmmakers.

Market Cleaners is a dry cleaner and laundromat that has operated in the ByWard Market for close to 20 years.

Flavaworm International is a music label that showcase disco and funk bands.

Anvil Range Mining Co. is located in northern British Columbia.

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I L L U S T R AT I O N is a service that I provide mainly to health-related organizations.

Typically I am sent editorials from an upcoming publication and am asked to encapsulate the overall theme in a visual metaphor.

I provide the client with a rough sketch, we revise if necessary, continue with the final draft, a high resolution scan is created, a clean up in Photoshop and then the final print-ready file is supplied.

My illustrations are featured regularly on the cover of the Canadian Journal of Public Health and on the cover of the Canadian Journal of Speech Language Pathology and Audiology. Other drawings can be found in the Canadian Medical Association Journal, Canadian Nurse magazine, posters for the Canadian Child Care Federation, music CDs, newspapers and with online image providers.

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Download - Andrew Young

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