There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the

lyrics.

Timbaland ft. Justin

Timberlake – Carry Out

“Take my order ‘cause your

body like a carry out”

There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or

contradicting the music.

The Black Eyed Peas – Boom Boom Pow

The beat and melody of the song is very

futuristic – shown in the artists’ metallic

and rigid movements, plus their

computerised images.HOWEVER, Fergie’s

movements are fluid, providing a

contradiction

Genres are complex and diverse in terms of music video style and iconography

Gorillaz – Feel Good Inc.

Reflective of their “alternative” style of music – ambiguous yet makes links to genre – e.g. rock -

Guitar, drums etc.‘Virtual Band’ – all videos are animated – do not

generally see animated music videos

Record companies will demand a lot of close-ups of the main artist or vocalist

Nickelback – Rockstar

Here, this is not the case – instead there are various shots of random

people who are not part of the band singing along to the song.

HOWEVER, IN MANY MUSIC VIDEOS THIS IS THE CASE

Shakira – Did It Again

Many close ups of her within the video – any long shots include her – few back up dancers and she is always at the forefront of every

shot

Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors,

etc.

50 Cent ft. Justin Timberlake – Ayo Technology

Watching women in sexualised states of undress through binoculars – women are seemingly unaware that

they are being watched.

Enrique Iglesias ft. Lil Wayne - Push

A women is being filmed whilst dancing in a sexual

manner

There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the

viewers/fans.

Lady GaGa ft. Beyonce - Telephone

Video based on “Thelma and

Louise” – a film about two female

criminals.

The car has the words “Pussy

Wagon” on the back – replicating The Bride’s car in “Kill

Bill”