Transcript

Aging and Mobile Health Technology

Laurie M. Orlov

Aging in Place Technology Watch

November, 2011

Technology change can be daunting

Source: The New Yorker

Age

Time

Engaged with:

-Family

-Friends

-Church

-Volunteering

-Hobbies

-Work

-Learning

Isolated from:

-Family

-Friends

-Church

-Volunteering

-Hobbies

-Work

-Learning…

Does engagement dwindle along with mobility or memory?

Context: Internet, social networking, cell phones

58% of US 65+ population has a cell phone (average 3

calls per day, 34% sleep with their cell phones)

31% of the 65+ population has a ‘broadband’ connection,

up 1% from 2009 (Pew Research)

Only 42% of the 65+, 30% of the 75+ population goes

online

Only 15% of iPad buyers are over the age of

56…(NielsenWire)

…But baby boomers are the fastest growing age segment

of Facebook’s 800 million members

The fastest growing age demographic -- the 85+

Older adults and Internet technology (Pew)

Category All Boomers (50-

64)

Seniors

(65+)

Comment/

Example

Online 79% 78% 42% % of all adults

Use search

daily

59% 52% 37% % adults

w/Internet

Use video

sharing site

71% 54% 31% View YouTube, %

adults use of

video

Seek Health

info

59% 58% 29% % adults

w/Internet

Social

network

61% 47% 26% % adults

w/Internet

Older adults and online technology (Pew)

Category All Boomers (50-

64)

Seniors

(65+)

Comment/

Example

Have cell

phone

85% 85% 58% % all adults

…Smart

phone

35% 24% 11% % all adults

Internet calls 24% 19% 18% % all adults

Have E-

Reader

12% 13% 6% % all adults

Have a tablet 8% 8% 2% % all adults

Have mobile

health app

9% 6% 5% % adult cell

phone users

Four aging in place technology categories

Communication

and Engagement

Safety and

Security

Health and Wellness Learning and

Contribution

Email, Chat,

Games, Video,

Cell phone,

Smart phone,

Tablet,

PC, Mac

Security,

PERS,

Webcam,

Fall detection,

Home monitor

mHealth apps,

Telehealth,

Medication mgmt,

Disease mgmt,

Fitness

Legacy,

Education and

learning

Volunteer, work

Aging status changes vary an individual’s needs over time

Home

Safety

Personal

Status

Personal

Safety

Personal

Health

Personal

Medical

Status

Time

Independent Frailer

Alarm system E-mail, phone,

Video, chat

PERS,

Fall

Detection,

Home

Monitor

Medication

Reminders,

Wellness

Guides

Chronic

disease monitors

The looming crisis of care

2010 2020

39 million seniors 65+

2015

Population growth projection from US Census *Source:

2010 MetLife Market Survey of Nursing Home, Assisted

Living, Adult Day Services, and Home Care Costs

$40K/year for

Assisted

Living 2010*

$51K/year

Assisted

Living**

**Source Amer. Association LTC & MetLife

***Source National Clearinghouse Direct Care Workforce

Growth Rate

Time

Four aging in place technology categories

Communication

and Engagement

Safety and

Security

Health and Wellness Learning and

Contribution

Email, Chat,

Games, Video,

Cell phone,

Smart phone,

Tablet,

PC, Mac

Security,

PERS,

Webcam,

Fall detection,

Home monitor

mHealth apps,

Telehealth,

Medication mgmt,

Disease mgmt,

Fitness

Legacy,

Education and

learning

Volunteer, work

Caregiving

A day in the life: Tech-enabled relationships – meet Margaret

•Passes doorway motion sensor

•Puts on wearable fall detector

•Receives reminder to take meds

•Gets a video call from grandkids

•Requests a transportation pickup

•Participates in online hobby forum

•Attends online learning course

Senior living at home

Long-distance

Family

•Makes the video call

•Shares trip photos

•Sets up family tree

Family/Caregivers

•Updates personal health record

•Preloads medication canister

•Sets med reminder schedule

•Configures notification phone list

•Receives home-related alerts

•Enters daily activity onto portal

Healthcare

Providers

•Updates personal

health record

•Writes ePrescription

•Checks downloaded data

from wearable blood pressure

cuff

•Answers e-mail question

•Provides a video consultation

A wave of technology to help Margaret and her family

Microsoft Kinect

Telikin Optelec

GrandCare

What if Margaret had dementia?

SentryGPSid

CoroHealth

Fewer boxes, less data, more information

Referral channels should be critical

Identifying and marketing to common

needs

» Health and home care provider

» Social services

» Geriatric care managers

Who goes into the home? Tablets,

TVs, smart phones, wireless, with

sensors and cameras in and around

the home, easily switched on and off

Who connects the home and the

individual?

» ISP Network provider

» Cable company

» Security dealer or PERS reseller

» Cell or smart phone provider

Applications will meet social needs: Subscription-based services –

opt-in

Systems to link home to

outside – for health-related

monitoring or for sharing

information

Wearable inside and outside

Passive without intrusion

Discovery and finding people

with common interests

Opt-in information and

connecting to services (health,

safety, work)

Blurred life stages – available

as needed independent of age

Mobile – applications will follow

the person from home or away

Aging in place market silos will overlap – it’s already happening

Home automation bundles as a service

will become a feature – 20% of CE

vendors are now interested in aging

Security vendors will provide interfaces

for healthcare devices

Carriers will offer health-apps through

partners, layered on discount bundles

Remote healthcare services will

partner with security and home

monitoring

Vendors will band together – see

AgeTek Alliance

Barriers and disconnects

Only incremental growth in tech access of oldest adults,

hamstrung by current economy

U.S. adults living with chronic disease are significantly less

likely than healthy adults to have access to the internet (62%

vs. 81%) (Pew)

Monitoring tech and chronic disease invite the

reimbursement debate and consumer distraction

New tech niches are interesting, but rarely marketed as

solutions

Mainstream tech like smart phone shuts out seniors

Referral channels are interested, but not fully engaged

Resellers are engaged, but not necessarily selling through

VCs are intrigued, but not necessarily funding the small and

the weak

How large is the market?

2008 2020

2015 2010

Growth Rate $

Time

$2 billion

$20 billion…

•Games/Fitness

•Computers/TVs

•Web cameras

•Smart phones

•Chronic disease mgmt

•Caregiving

•Home automation

•Mobility aids

•Fall detection

•Fall prevention

•Car safety technology

•???

Thank you!

Laurie M. Orlov Aging in Place Technology Watch

www.ageinplacetech.com [email protected]

772-345-3725


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