Age
Time
Engaged with:
-Family
-Friends
-Church
-Volunteering
-Hobbies
-Work
-Learning
Isolated from:
-Family
-Friends
-Church
-Volunteering
-Hobbies
-Work
-Learning…
Does engagement dwindle along with mobility or memory?
Context: Internet, social networking, cell phones
58% of US 65+ population has a cell phone (average 3
calls per day, 34% sleep with their cell phones)
31% of the 65+ population has a ‘broadband’ connection,
up 1% from 2009 (Pew Research)
Only 42% of the 65+, 30% of the 75+ population goes
online
Only 15% of iPad buyers are over the age of
56…(NielsenWire)
…But baby boomers are the fastest growing age segment
of Facebook’s 800 million members
The fastest growing age demographic -- the 85+
Older adults and Internet technology (Pew)
Category All Boomers (50-
64)
Seniors
(65+)
Comment/
Example
Online 79% 78% 42% % of all adults
Use search
daily
59% 52% 37% % adults
w/Internet
Use video
sharing site
71% 54% 31% View YouTube, %
adults use of
video
Seek Health
info
59% 58% 29% % adults
w/Internet
Social
network
61% 47% 26% % adults
w/Internet
Older adults and online technology (Pew)
Category All Boomers (50-
64)
Seniors
(65+)
Comment/
Example
Have cell
phone
85% 85% 58% % all adults
…Smart
phone
35% 24% 11% % all adults
Internet calls 24% 19% 18% % all adults
Have E-
Reader
12% 13% 6% % all adults
Have a tablet 8% 8% 2% % all adults
Have mobile
health app
9% 6% 5% % adult cell
phone users
Four aging in place technology categories
Communication
and Engagement
Safety and
Security
Health and Wellness Learning and
Contribution
Email, Chat,
Games, Video,
Cell phone,
Smart phone,
Tablet,
PC, Mac
Security,
PERS,
Webcam,
Fall detection,
Home monitor
mHealth apps,
Telehealth,
Medication mgmt,
Disease mgmt,
Fitness
Legacy,
Education and
learning
Volunteer, work
Aging status changes vary an individual’s needs over time
Home
Safety
Personal
Status
Personal
Safety
Personal
Health
Personal
Medical
Status
Time
Independent Frailer
Alarm system E-mail, phone,
Video, chat
PERS,
Fall
Detection,
Home
Monitor
Medication
Reminders,
Wellness
Guides
Chronic
disease monitors
The looming crisis of care
2010 2020
39 million seniors 65+
2015
Population growth projection from US Census *Source:
2010 MetLife Market Survey of Nursing Home, Assisted
Living, Adult Day Services, and Home Care Costs
$40K/year for
Assisted
Living 2010*
$51K/year
Assisted
Living**
**Source Amer. Association LTC & MetLife
***Source National Clearinghouse Direct Care Workforce
Growth Rate
Time
Four aging in place technology categories
Communication
and Engagement
Safety and
Security
Health and Wellness Learning and
Contribution
Email, Chat,
Games, Video,
Cell phone,
Smart phone,
Tablet,
PC, Mac
Security,
PERS,
Webcam,
Fall detection,
Home monitor
mHealth apps,
Telehealth,
Medication mgmt,
Disease mgmt,
Fitness
Legacy,
Education and
learning
Volunteer, work
Caregiving
A day in the life: Tech-enabled relationships – meet Margaret
•Passes doorway motion sensor
•Puts on wearable fall detector
•Receives reminder to take meds
•Gets a video call from grandkids
•Requests a transportation pickup
•Participates in online hobby forum
•Attends online learning course
Senior living at home
Long-distance
Family
•Makes the video call
•Shares trip photos
•Sets up family tree
Family/Caregivers
•Updates personal health record
•Preloads medication canister
•Sets med reminder schedule
•Configures notification phone list
•Receives home-related alerts
•Enters daily activity onto portal
Healthcare
Providers
•Updates personal
health record
•Writes ePrescription
•Checks downloaded data
from wearable blood pressure
cuff
•Answers e-mail question
•Provides a video consultation
Fewer boxes, less data, more information
Referral channels should be critical
Identifying and marketing to common
needs
» Health and home care provider
» Social services
» Geriatric care managers
Who goes into the home? Tablets,
TVs, smart phones, wireless, with
sensors and cameras in and around
the home, easily switched on and off
Who connects the home and the
individual?
» ISP Network provider
» Cable company
» Security dealer or PERS reseller
» Cell or smart phone provider
Applications will meet social needs: Subscription-based services –
opt-in
Systems to link home to
outside – for health-related
monitoring or for sharing
information
Wearable inside and outside
Passive without intrusion
Discovery and finding people
with common interests
Opt-in information and
connecting to services (health,
safety, work)
Blurred life stages – available
as needed independent of age
Mobile – applications will follow
the person from home or away
Aging in place market silos will overlap – it’s already happening
Home automation bundles as a service
will become a feature – 20% of CE
vendors are now interested in aging
Security vendors will provide interfaces
for healthcare devices
Carriers will offer health-apps through
partners, layered on discount bundles
Remote healthcare services will
partner with security and home
monitoring
Vendors will band together – see
AgeTek Alliance
Barriers and disconnects
Only incremental growth in tech access of oldest adults,
hamstrung by current economy
U.S. adults living with chronic disease are significantly less
likely than healthy adults to have access to the internet (62%
vs. 81%) (Pew)
Monitoring tech and chronic disease invite the
reimbursement debate and consumer distraction
New tech niches are interesting, but rarely marketed as
solutions
Mainstream tech like smart phone shuts out seniors
Referral channels are interested, but not fully engaged
Resellers are engaged, but not necessarily selling through
VCs are intrigued, but not necessarily funding the small and
the weak
How large is the market?
2008 2020
2015 2010
Growth Rate $
Time
$2 billion
$20 billion…
•Games/Fitness
•Computers/TVs
•Web cameras
•Smart phones
•Chronic disease mgmt
•Caregiving
•Home automation
•Mobility aids
•Fall detection
•Fall prevention
•Car safety technology
•???
Thank you!
Laurie M. Orlov Aging in Place Technology Watch
www.ageinplacetech.com [email protected]
772-345-3725