SCRUM@FUNDAFEAR, LOATHING AND…

LOT’S OF FUN

SCRUM@FUNDA

2001 ESTABLISHED

±100 PEOPLE

50IN PRODUCT DEVELOPMENT

4WEBSITES

4APPS

1CHROME-CAST APP

1OCULUSRIFT APP

6.500.000UNIQUE MONTHLYVISITORS

35.000.000 MONTHLYVISITS

350.000.000MONTHLY PAGEVIEWS

650.000.000PHOTOS SERVED MONTHLY

50% SMART-PHONE 30% TABLET 20% DESKTOP

FIRST STAGESOMEWHERE IN 2012

PROJECT TEAMS

PROJECT TEAMPROJECT TEAMS ARE LIKE THE AVENGERS

THEY BREAK TOO MUCH STUFF

MEANWHILEAT THE MAINTENANCE TEAMS

‣ BIG DESIGN UP FRONT‣ INCREASED FLEXIBILITY‣ ± 250 BUGS

A BUNCH OF VERY MOTIVATED PEOPLE, BUT…‣ LITTLE (REAL) OWNERSHIP‣ PROJECT TEAM KNOWLEDGE GOT LOST‣ SCATTERED FUNCTIONAL AND ARCHITECTURAL

EXPERTISE

SITUATION IN 2012

THE EXPERIMENT

RESULTS & LEARNINGS FROM “THE EXPERIMENT”

+

SECOND STAGESTART OF 2013

FOCUSTEAMS

Q1 2013

THE REAL START

GO FORTH AND CREATE

AWESOME STUFF

FEAR

Learning

Experimentation“Trying stuff”

reinforce

4 TIMES FASTER

EFFORT FIXING BUGS -60%

WHY?

RESPONSIBILITY

DOMAIN EXPERTS

INCREASED MOTIVATIONINCREASED PRODUCTIVITY

WORK SATISFACTION

SIDETRACKCULTURE

CULTURE!YES. AND?

DIVERSE

PASSIONATEABOUT SOMETHING ELSE

PEOPLE YOU’D LIKE TO SEE

AFTER WORK

MAKE IT ABOUT

MORE THAN WORK

MAIN TRACK

DIDN’T WORK

RESPONSIBILITYFOR THEIR FOCUS AREA

RESPONSIBILITYFOR THE PLATFORMS AS A WHOLE

WITH GREAT RESPONSIBILITY

COMES GREAT POWER

DEMO DAY

MAJOR PROGRESS

DOUBLE ROLEPO AND UX

SOLUTION-THINKING

1. PO NEEDS OBJECTIVE DISTANCE

2. TEAM NEEDS AUTONOMY

FINAL STAGEMID 2014

MULTIDISCIPLINARY TEAMS

UX TASKS

SIDETRACKUX’ERS

UX’ERS AREN’T “SPECIAL”

MAIN TRACK

UX TASKS

UX TASKSMINI-WATERFALL

INEFFICIENCY

UX’ERS AREN’T “SPECIAL”

10% RESEARCH20% “FUTURING”

70% SHIPPING

UX TASKS

FEAROF CHAOS

REQUIRES MORE CONTROL

MORE SPEED

QUARTERLY ROADMAP MEETING

FINAL SIDETRACKTHE PRODUCT OWNER “ROLE”

THE MYTHICALUNICORNPRODUCT OWNER

MODERATOR

DEMO DAY

RECOGNISE SPECIALISTS

MAKING(INFORMED)DECISIONS

EMPATHY

NOT A “ROLE”

MAIN TRACK

THE ENDOH, WAIT!

REFLECT &ADAPT

SOMETIMESTHE SOLUTIONIS COUNTER-INTUITIVE

REFLECT,ADAPT

AND MAKE IT YOUR OWN

THE REAL END