Advertising Roadmap Review`

NCS ContentNCS Digital

NCS AdvertisingNCS Analytics

NCS Circulation NCS Audience

DTI Content PublisherDTI PlanSpeedJazbox

DTI AdvertisingDTI Ad ManagementDTI MediaPlusDTI AdSpeed, ClassSpeedAdPower

Sax CirculationMatrix Circulation

NCS WebManagerProNCS NewsEditPro

NCS CirculationProNCS AdManagerProNCS ProductionManagerPro

ProductsUNIFIED

UNLIMITED

Director Product StrategyMedia Publishing

Solutions

Marketing Solutions

Director Product StrategyMarketing Solutions

Director Product StrategyBig Data Solutions

Director Product StrategyCommerce Solutions

Kelli Chmielorz Donna Beasley Dana Midby Jim Williams

Carsten Olsen

James Mooney

Kate Washington

Sara OtrembaJesper Persen Jamie Fuller

Eliane Pohl Mark McCoid

Kevin Stoinoff

Neil Sinay

Mark Best

Scott Bray

Directors of Product Strategy

Technical Product Managers

Important Focus Areas

• Digital Strategy• Mobile• Multi Media• Native Browser Applications• Adobe Hosting Strategies

As part of our roadmap review we have emphasized a number of areas that we feel requires a special focus for this and several upcoming roadmaps. Note that these areas of focus are additive to our Themes and Initiatives within this Roadmap.

Digital Strategy - Framework

• Support Media Company transition to new Digital Workflows and Digital Business Models

• Key points:– Open Existing Platforms by wrapping in Web Services / SDKs

– Enable Easy Integration of Tools and Feeds

– Focus on Flexible Native Web User Interfaces. Create Extensible Apps and interfaces; e.g. Widget based

– Build Digital Centric Apps utilizing SDK’s

– Integrate at a Functional Level – not just a Technical Level

Mobile

Marketing / Advertising

• Campaign Sales / Ad order entry• Customer account management• Inventory availability checking

Media Publishing

• Story assignment notifications• Content creation and submission• Photo and video input• Citizen journalist contributions

Mobile Input and Insight Mobile Channel Delivery

Commerce / Circulation

• Subscriber sales and order entry• Customer self-service• Route and dealer management

Data and Analytics

• Real-time business intelligence• Targeting statistics and metrics• Performance reporting

Marketing / Advertising• Ad Serving/In-App/SMS/Coupons• Location-based/personalized• Location aware business directories• Social campaigns

Media Publishing

• Responsive design websites• Personalized content delivery• Mobile apps and editions• Mobile news alerts

Commerce / Circulation• Mobile subscription packages• Premium access• Metered paywall content• E-commerce / Mobile Malls

• Personalization• Location and predictive targeting • Digital access reporting• Data-driven decision making

Data and Analytics

Native Browser Applications

• Efficient internet delivery

• High performance

• Mobility

• Flexibility

• Extensibility

• Thin clients - reduced hardware requirements

• Adaptable work environment – any device, anywhere

NCS Advertising: Mobile/Tablet Offerings

Functional Area Feature Availability

Order Entry/Order Edit/Order Review

Print OrderDigital OrdersInsert OrdersBroadcast OrdersCross-channel packages

NowNowNowNowNow

CRM Task creationOpportunitiesContact Person management

NowNowNow

Inventory Space Checking for Print 2014-1

NCS Advertising: Browser OfferingsFunctional Area Feature Availability

Order Entry/Order Edit/Order Review

Print OrderDigital OrdersInsert OrdersBroadcast OrdersCross-channel packages

NowNowNowNowNow

CRM Task/Event ManagementLead CreationPipeline/Lead GenerationOpportunities/Offers

2014-12014-12014-22014-1

Inventory Print InventoryDigital Forecasting

Now2014-1

Reports Hyperlinks to Crystal Reports in MyView

2014-1

Material Handling Component upload or Ad upload for print and digital ads

2014-2

NCS Advertising: Browser Offerings – cont’d

Functional Area Feature Availability

Workflow Approvals Credit Tier ApprovalParallel Approval Management

Now2014-1

Finance Accounts ReceivableCash Receipts

Target 2015Target 2015

Setups and System Admin User ManagementProduct SetupsSystem Administration

Target 2015Target 2015Target 2015

NCS Advertising: Multi-Media

Module Feature Availability

ASI – Ad Serving Integration

Support for banner ads and streaming audio ads

Now

MediaLink Digital Material handlingInsert Tracking

2014-22014-2

Market Releases – Theme OverviewNEWSCYCLE Advertising

Major Release 2014-1 Major Release 2014-2

2014 Q2 2014 Q3 2014 Q4 2015 Q1 2015 Q2

Theme 2014-1 2014-2

Quality • Sales Usability• Liner Advertising

Planned2014-2

• System Performance• Digital Performance• Liner Advertising

PlannedPlannedPlanned

Staff Efficiencies • NCS Best Practices• Continuous Integration Level 4

Planned2014-2

• Continuous Integration Level 4 Planned

Cloud / Hostability • Private party workflow• Hostability improvements• AdPortal/E-Proofing

PlannedPlannedNew

• Self Service Private Party Upsells• Business/Commercial Workflow• Hostability improvements

NewNewPlanned

Innovation • Activity Management • Digital Forecasting Tool• Mobile – Space Checking

PlannedPlannedPlanned

• Pipeline/Leads• Digital Affiliates• Improved Order Entry• MediaLink Digital• MediaLink Outsourcing• Digital Order Entry

PlannedPlannedPlannedPlannedNewPlanned

Unification

Extended

REV: Major Release 2014-1

Planned

Note: 2014-1 was extended to allow for 3 months of beta testing prior to the GA Release

Sales – CRM View

Sales Pipeline Management for 2014-2

Order Entry – Digital Inventory

Order Entry – Digital Inventory

Self Service Portal

• Private Party Workflow• Business/Commercial Workflow• Agency Workflow• AdPortal for material upload• eProofing for customer approval

Self Service ScreenshotsPrivate Party Workflow 2014-1

Self Service ScreenshotsPrivate Party Workflow 2014-1

Self Service ScreenshotsBusiness/Commercial Workflow 2014-2

AdPortal Screenshots

AdPortal Screenshots

NEWSCYCLE AdManagerPro – Brief

• AdManagerPro 5.8 (Q3 2014)• New payment allocation method for distributing payments

• Ability to create transactions that do not automatically balance

• Ability to apply payments at the Agency / Customer level

• Auto-update the content preview as the users enters text

• 3rd party monitor (Import / Export) enhancements

• Create separate online batches

• Import graphic links

• Exports can automatically FTP

NEWSCYCLE ProductionManagerPro – Brief

• ProductionManagerPro 5.7 (Q4 2014)• Add deadlines to media product info sent to PMP client

• Customer portal/sales portal unification

• Ability to submit art portal wide

• Approving a proof will show the user approving (i.e. salesperson vs. customer)

• Notifications for submitted artwork

• Files are now saved to the PMP server instead of only in the portal

• Based on security warn or don’t let users edit proofs past deadline in portal