T H E A D M I S S I O N S B R A I N D U M P

I T C O N T I N U E S …

M Y T O P I C S

TRACKING 404s MANAGING EVENTS

CUSTOM DATA

T R A C K I N G 4 0 4S

T R A C K I N G 4 0 4S

T R A C K I N G 4 0 4S

T R A C K I N G 4 0 4S

T R A C K I N G 4 0 4S

T R A C K I N G 4 0 4S

M A N A G I N G E V E N T S

M A N A G I N G E V E N T S

M A N A G I N G E V E N T S

M A N A G I N G E V E N T S

M A N A G I N G E V E N T S

M A N A G I N G E V E N T S

M A N A G I N G E V E N T S

THE THREE PARTS: category, action, & label

M A N A G I N G E V E N T S

M A N A G I N G E V E N T S

M A N A G I N G E V E N T S

M A N A G I N G E V E N T S

M A N A G I N G E V E N T S

M A N A G I N G E V E N T S

M A N A G I N G E V E N T S

M A N A G I N G E V E N T S

M A N A G I N G E V E N T S

M A N A G I N G E V E N T S

C U S T O M D ATA

C U S T O M D ATA

C U S T O M D ATA

C U S T O M D ATA

C U S T O M D ATA

C U S T O M D ATA

C U S T O M D ATA

C U S T O M D ATA

C U S T O M D ATA

C U S T O M D ATA

F I N D I N G M A J O R S

F I N D I N G M A J O R S

F I N D I N G M A J O R S

F I N D I N G M A J O R S

F I N D I N G M A J O R S

F I N D I N G M A J O R S

F I N D I N G M A J O R S

F I N D I N G M A J O R S

F I N D I N G M A J O R S

F I N D I N G M A J O R S

PROS & CONS

N E X T !