Download - ActixOne Introduction
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Introducing Actix
2013
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Our business
Actix is a leading provider of mobile
analytics software that delivers
actionable intelligence to improve
customer experience and optimize the
Radio Access Network
25 of thetop 30Mobile operators
350Operator customers
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Our Vision
We believe that analysis of the customers experience in the
RAN will become the key driver for:
Optimization and SON
Het Net investment planning
Customer Experience Management
Solutions to monetize mobile data C-level insights and decision making
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About us
Founded in 1991, originally focused on RAN Analytics for
assessment of pre-launch quality
More than 350 Operators are Actix customers 25 of the top 30 operators worldwide
Key Offices in UK, Germany, Kuala Lumpur and China
250 people globally
Primary revenue generator is ActixOne, a RAN Analytics and
Optimization platform installed at 50 sites globally
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Over 50 ActixOne deployments
Our global footprint
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Our focus on the Radio Access Network
Most costly part of the network infrastructure
$50bn in RAN CAPEX 2013 (50% of all CAPEX)
The RAN has the biggest impact on customer experience
Causes 80% of customer experience problems
Data throughputs can be 50% lower indoors
Provides business critical insights
5% of locations carry over 50% of all traffic
15% of locations cause 85% of problems
iPhones consume 3x more data than Blackberries
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Our capabilities
ActixOne
Advanced visualization: dashboards, maps & reports
Data
Sources
RAN configuration
RNC traces
Drive & walk test
Network element
Performance
Social, customer
complaints, ad-hoc
RAN
Analytics
Geo-location
Customer experience
Radio network
Competitive
Rules based
Optimization2G, 3G & LTE
Customer Experience
Network Quality
Logical parameters
Physical parameters
Small cells
SON2G,3G & LTE
ANR
CCO
MLB
ESM
Customer
Experience
Analytics
Acceptance &
BenchmarkingOptimization SON
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Proven operator impact: Customer
experience
Actix enables operators to .by
Improve customer retention
Geo-locating subscribes to build accurate
pictures of customer experience andcompetitive threats
Satisfy key corporate customersEnabling operators to demonstrate superior
mobile performance at corporate HQs
Streamline customer careCutting by 80% the time needed to diagnose
customer experience issues in the RAN
Target new service rolloutsIdentifying where new devices and key
customer segments are active
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Proven operator impact: Network
rollouts
Actix enables operators to .by
Ensure LTE quality at launch
Delivering industry best practice
measurement of LTE performance captured
from 100 customer deployments
Manage network equipment providers
Providing a scalable LTE rollout acceptance
process that allows operators to hold vendors
to account
Target new network capacity
Geo-locating subscribers to accurately
quantify service demand to target LTE andsmall cells.
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Manage your
customers experience,
not just your mobile
network
Customer Experience
The
Network
Places
PeoplePhones
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Mobile operators face a challenging environment
Saturated Markets Smartphone Explosion
Customer experience is a key
operator battleground
Reduced customer loyalty and
increased acquisition costs
Customer retention is as important
as acquisition
Huge growth in network traffic,
changes in usage patterns
Increased network cost and
complexity
Assuring customer experience is
getting more difficult
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Network performance isnt customer experience
Network KPIs arent segmented
by people, places and phones
Customer experience for high
value subscribers is lost in the
noise
Performance at indoor locations
like corporate HQs is hidden
As a result operator cant:
Focus on improving QOE for top20% of customers
Target limited network capacity
at the right people
A
BC
D
Cell DCR
A 1.5%
B 1.8%
C 1.6%
D 1.4%
Corporate HQ iPhone 4s
8% DCR 4% DCR
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Network demand isnt evenly distributed
Train station Single user
Corporate HQ
Tourist spot
Network capacity KPIs focus on
network elements
Data demand is driven by
people, places and phones
As a result operators cant select
the right capacity solution
Macro capacity
Wi-Fi Offload
Femto
DAS
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What is the signal strength for
roamers using data cards at
airports?
Where does poordata performance
result in VIP
customer churn?
What is the iPhonedropped call rate
inside key corporate
HQs?
The network should answer business questions
The
Network
Places
PeoplePhones
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Real customer
experience
Business
correlation
Actionable
Analysis
RAN customer experience insight means
Use real subscriber
measurements to
capture the actual
customer experience
Combine with business
data to understand the
true impact of RAN
performance
Use powerful analytics
to drive decisions on
how to improve
customer experience
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Architecture for customer experience analyticsCall
Measurement
Data
Call Trace
Call Trace
Call Trace
LTE
Call Trace
ActixOne
Segment CallsHandset, customer,
Generate KPIsFailures, quality,
Geo-locateRaw, mesh, area,
Customer Experience Visualization
Action Customer Experience
Business
Data
CustomerAccounts
Churn
Records
Customer
Complaints
Remain in same GUI
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Where do I have poor
network quality as
measured by call trace?
Where are my high value
subscribers?
Where do I have high
numbers of deactivations?
Where I need to focus to
reduce high value
subscriber churn?
Customer experience analytics engine
ActixOne Customer Experience
Analytics Engine enables
customer experience data to
be quickly combined and
filtered
Call trace data can be
analyzed to identify problem
areas and hotspots
Call trace data can be
combined with business data
for geographic correlation
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POC Scope
Huawei PCHR data
Majority from 23rd May
From 6pm to 10pm
1.6 Million ConnectionAttempts on 23rd May
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Peak Demand: Colombo Main Street
Highest demand in Colombo is
around Main Street.
Here we see overall excellent
customer experience with very low
drop rates.
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IPHONE4 CUSTOMEREXPERIENCE
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Regional iPhone4 Usage
Thimbirigasyaya is the hotspot for
iPhone4 use, constituting 10% of
overall connections in the network.
We can also see 2/3 of the usage is
indoors, which will lead us to indoor
planning analysis later.
We can also trend the usage over
time using both hourly and daily
Customer Experience stats.
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iPhone4: Customer Experience Use Case
The high iPhone use in Main Street has
few corresponding drops.We do see hotspots of poor iPhone4
experience near Wellawatta and
Jawatta
iPhone4 Connections iPhone4 Drops
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Indoor iPhone Quality Issues
EcNo distribution plot at indoor
locations shows areas in Wellawatta
where the quality of service could be
improved further.
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Pilot Pollution Contributes to Poor Quality
Pilot Pollution Analysis showed that
many of the locations where EcNo were
previously seen as weak also had pilot
polluted bins.
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Dehiwala North A is listed as the most polluter,
and appears to be overshooting.
The site configuration should be validated to check
the downtilt.
Investigate Down-tilt to Resolve Pollution
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IN BUILDING/HET-NETPLANNING
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Indoor connection attempts for iPhone4 Outdoor connection attempts for iPhone4
Not surprisingly, it was observed that there was more usage in indoor locations
than outdoor for iPhone4s.
iPhone4: In Building/Het-Net Planning Use Case
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To understand the impact of this observation, the numbers of dropped
connections due to poor RF conditions were plotted. It was found that the
same area was affected by this.
Poor Indoor Coverage Leading to High Drops
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Zooming into the specific area, the Unity Plaza was the area with high number
of indoor dropped connections due to poor RF conditions.
Unity Plaza: Hotspot of Indoor Poor RF Drops
This issue needs to be addressed,
especially since the demand is quite
strong, shown by the high number of
indoor High Speed (HS) connection
attempts
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Identify Responsible Network Elements
Customer Experience Data aggregated to
the Sector Level quickly identify the
worst offenders.
This sector has a high proportion of drops
due to Poor RF Coverage
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Event Diagnostics &
Drilldown
Event filtering, automated diagnostics
and Layer3 drilldown allow engineers to
validate conclusions
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It is observed that the Unity Plaza only has an outdoor site but not an Inbuilding
system (the next door Majestic City has an Inbuilding system). Therefore this
building is a strong candidate for a new Inbuilding site.
Conclusions
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INTERNATIONAL ROAMEREXPERIENCE
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Hotspot of roamers was found along Galle Road
Correlates with
5-Star Hotels
International Roamer Hotspots
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The same hotspot was also recording a number of connection drops for roamers.
International Roamer Drops
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Correlation with Drop Hotspot
The dropped calls locations are identified,
mostly around site 53085 (the Holiday Inn
sectors)
Note: These are drops not just for
international roamers, but for all users
The coverage by the best SC confirms that
the best servers in this area are the Holiday
Inn sectors
(SC 70, 71 and 72).
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Identify Contributing Sector
Colouring the sectors by the
Customer Experience statistics
aggregated to sector level reveals
those contributing the most drops
One customer had 4 drops
in the time period.
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VIRTUAL DRIVE SURVEYUSE CASE
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Filter Customer Experience Data by Highways
High concentration of dropped calls were
seen in the highway stretch near
Rajagiriya.
As this is a highway we investigated RF
related Handover issues, but far less were
reported.
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Investigating Mesh Statistics
Focusing on the worst affected mesh areas, it was observed that the mainreason for dropped call was system released. This indicates a higher level issue
(where inter-RNC handover is a possible cause) rather than RF-related issues.
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Investigating Network Configuration
Coloring the sectors by RNC quickly showed
the drop hotspot at an RNC boarder. (No LAC
data was available in the POC data)
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Possible Inter RNC Issue
Looking at individual dropped calls, the possible inter-RNC handover issue can
again be observed the most common dropped calls scenario occurred when the
Active Set contains two cells from different RNCs. In most cases,
Sri_Japura_Naita_C was the best server, the other server being the
Koswatta_North cells.
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Possible Missing Neighbour
Viewing the configuration suggests Sri_Japura_NAITA_C was also having
missing neighbours with the Rajagiriya_East cells. However the ActixOne
Neighbour Planning capability shows no shared measurements.
In fact the site is off-air.
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THANK YOU