A complete Step by Step Guide to Keyword Research
and On-Page SEO
Get to Know how all SEO Experts Rank their Websites
By Morgan Andayi
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Disclaimer
Copyright © 2012 Webonmobi
Copyright © 2012 Webonmobi
Thank you for downloading the free step by step Guide to Keyword Research and On-Page SEO.
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This Guide will take you step by step while explaining to you the different Methods that SEO Gurus take to rank their websites. Please not that I cannot guarantee that you will be able to rank your website in 1 month.
But this methods have been successful for meIf you have any questions/comments do send a
message via my email address [email protected] I will be happy to help you.
To Start of, make a list of about 10 major keywords that sum up what our website is all about. These may be single keywords and some very common phrases that people are searching for.
Remember you will be using these keywords to create content for your website.
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Keyword ResearchWe will get right into it. I will be showing you how to find the right
keywords to target. If you want to get into niche marketing,1 then you better read up before you choose your domain name. If you already have a website with a domain name do not worry, you will still be able to rank your website. But it is highly advisable to get a Keyword Rich Domain name.
For instance you are a roof repair company, you would want to register a domain name that is closely related to roof repairs a good example would be nairobiroofrepairs.com
The above keyword would only be ideal if your customers are based in Nairobi.
Follow this steps in selecting a keyword Rich Domain nameLocalAreaName+Keyword.com Or Keyword+localAreaname.comYou can even go for Keyword.com but in most cases it is usually
taken by a competitor.
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Why picking the right keyword is important
If you target the wrong keyword then simply put, you will have a hard time to rank that keywords.
If you target the wrong keyword then it only means you will only get untargeted visitors to your website. This will result into very minimal or no sales at all.
Another thing if that keyword has extremely low searches/month then you will not be able to get enough visitors to your website
Step I Google Keyword ToolThe first thing that you will do is to get an adwords account. Head over to https://adwords.google.com/select/KeywordToolExternal Google has an adnetwork, if you didn’t know already. Google adwords customers,
often business owners or marketers bid an advertisement placement for certain keywords. These adwords customers use a tool called Google Keyword Tool to find the keywords to bid for. This tool provides us with information on thousands (if not millions) of keywords.
Once you have registered and signed in, you need to start searching. Remember the 10 keywords you came up with. Enter each one of them in the text box and click search. Remember to repeat this for all the Keywords you came up with.
You will get a complete list of keywords after you have clicked on search.
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Next we need to refine what we see. The search counts are inaccurate right now. There are 3 types of search counts: Broad, exact and phrase. By default we are looking at ‘Broad.’ Broad match accounts for all the relevant variation of your keyword.
Google foes on to explain “Keyword variations can include synonyms, singular/plural forms relevant variations of our keyword and phrases containing your keywords.”
Broad match is useful if you want to know if your market is scalable. You want to ensure yourself that after you have occupied most of the traffic for the keyword, there are variations that you can rank for too.
The next match type is ‘exact match’ This is what I use and I believe you should use it too. It is the number of times a particular keyword is searched in Google per month.
Lastly, ‘Phrase Match’ is the number of times your keyword is contained in a search. If my keyword is ‘roof repairs” then it will include “Best roof repairs” “Leaking roof repairs” etc.
There are more search engines other than Google. For the sake of easy numbers lets say Google occupies 50% of search Engine traffic. If Google says a keyword gets 3000 exact searches per month, then roughly 6000 exact searches per month for the particular keyword. You must also remember, all of theses searches do not mean visits to your website. Even the first ranked sites rarely get over 75% of the traffic.
Copyright © 2012 Webonmobi
Copyright © 2012 Webonmobi
So please select the [Exact] button, and uncheck Broad. Now you have a bunch of keywords, ranging in all sizes, click “Advanced options and filters” and add the following filters:
1. Local monthly searches >=10002. Global monthly Searches >=15003. Global monthly Searches <=50004. Approximate CPC2 >$0.50Then select USA as your country. Unless you are doing keyword research outside
the English language. USA has around 267000000 English speakers. USA is a profitable market, as its where most adertising English business are located.
I put my C.P.C (Cost per Click) as over $0.50 as I like to keep my options open. You should also remember that you do not get paid the exact amount of CPC listed for a keyword on Google Adsense and that the CPC isn’t the same every time.
So now we have a list of keywords. There is a competition column, but that does not mean Search Engine Competition, it actually means Adwords Competition. If the competition is high then usually it means the keyword is profitable and there will be lots of relevant ads showing on your site. It also means that there will be lots of relevant advertisements showing on your website. Ignore Adshare, Searchshare and any other column I do not mention. If your CPC column does not appear, there is a drop down menu called columns on the page and you can click that to enable different columns.
We will also consider search trends. We only want keywords that are reliable and long term. Find a keyword with a fairly steady search trend.
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Note:Do not choose keywords that: Contain brand names. The owner of the brand will usually outrank you with
their site and be very hard to compete with. Are holiday-themed. “Halloween costume ideas”, “Christmas trees” will
only be around for a couple of months of the year and the rest of the year they are completely uselss.
Start scanning through the keywords, find keywords that are atleast 3 words in length as they will be easier to rank in search engines. For instance for the keyword ‘Roof repairs’ I would select;
“Flat roof repair” “rv roof repair” “Roof replacement cost’Now that I got 5 or so keywords to work with, the next thing I want to do is
search for their exact match domains.Head over to http://www.godaddy.com/domains/searchbulk.aspx and put as
many keywords as you feel comfortable. I put the I have selected above and check the 3 TLD3 (Top level Domain). The main TLDs are .com .org and .net
So if you find that .com, .net and .org are all taken try this. locationarea+{keyword}.com The{Keyword}s.com Best{Keyword}.com
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Step II Competitor analysisYou should know one thing, there is no way you can 100% determine the level of
difficulty of a keyword. You can use paid tools like ‘Market samurai’ to check the difficulty rating.
However market samurai is expensive for keyword research. If you have just started on internet marketing, I would advice you not to spend so much money on marketing tools.
We will be using Google to select the least competitive keywords. Now head to http://giyf.com and enter your keyword
Check out the first 3 results?. Are all of the top 3 websites authority sites? By authority sites, I mean sites that the average person in that niche would be
aware of.Also checkout to make sure there aren’t any .edu and .gov sites in there. Edu and
.Gov Websites are highly valued by GoogleCheck the Title, the Url and the Description Is the keyword in the Title?
If it isn’t Is the keyword in the URL?
If it isn’t then it’s a plus for us. Is the keyword in the Description?
If it isn’t then it’s a plusThe keyword is always found in one of the three given locations in SERPS4
(Search Engine Results Page).The lower the keyword is found in the specified location the easier it will be for
you to Outrank that website.
Copyright © 2012 Webonmobi
Copyright © 2012 Webonmobi
Google offers a quick way to find all of this out. Search the following 3 phrases on Google. Replace golf with your keyword and ensure to enter the quotations.“yourkeyword"allintitle:”yourkeyword"allinurl:“yourkeyword"
Look at the number of results for each search.The first search is exact match. It tells you the number of times your keyword appears anywhere on almost every web page.The second search is allintitle. It tells you the number of times your keyword appears in the title. The title is displayed in two places on your browser. It is what the tab is called on the top of the browser, and it's beside the firefox icon in the task bar.The third search is allinurl. It tells you the number of times your keyword appears in the url. Each word may be seperated by a hyphen.
This is not the end of Keyword Research.Yes it seems like a lot of work but it is more satisfying to manually
pick keywords. Because I know you will be more satisfied if your success was due to your own efforts.
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A Tip for picking the Best Keywords
Choose longtail keywords. Three words is a good example. Eg “How to Drink wine first” The reason for picking a long term keyword is for instance I rank no 1 for “How to Drink wine fast” I will also rank for “How to Drink wine” and “Drink wine fast.” In that way you are making it more easier to rank for more keywords in the future.
