Transcript
Page 1: 7 Ways to Improve Social Media Presence for Your Business

7 W A Y S T O I M P R O V E Y O U R S O C I A L M E D I A P R E S E N C E

Page 2: 7 Ways to Improve Social Media Presence for Your Business

F i r s t , y ou need t o unde r s t a nd

t h a t g r ow i ng s o c i a l med i a

p r e s en c e t a k e s t ime .  

Wo r k sma r t l y w i t h t h e f o l l ow i ng 7

t i p s t o imp r o v e y ou r s o c i a l med i a

p r e s en c e .

Page 3: 7 Ways to Improve Social Media Presence for Your Business

1G E T S O C I A L

Invest time in building relations with peers and industry

leaders. There is a lot that can be done in collaboration

with influencers and communities on social media.

Participate in communities and groups that are relevant

to your industry. Answer queries and comment on blogs

posted on groups other than yours. 

Page 4: 7 Ways to Improve Social Media Presence for Your Business

2I N C L U D E Y O U R F O L L O W E R S

Make your followers an active part of your page or profile.

You can ask your followers to post how their life has

changed after using your product. 

Start a trivia game by picking a topic that is close to your

follower’s heart and related to your brand. Use Facebook

Polls to understand their interests.

Page 5: 7 Ways to Improve Social Media Presence for Your Business

3P R O M O T E E V E R Y W H E R ELet all your customers know that you are on social

media. You can get decent traction even if all your

current customers and employees promote your page

among their friends. Make sure you are creating

interesting content.

Page 6: 7 Ways to Improve Social Media Presence for Your Business

4U S E Y O U R W E B S I T E

Use social media icons on your website pages. Place

the icons on pages with content that is funny,

informative and valuable. Make sure your icons scroll

down the page with your visitors.

Page 7: 7 Ways to Improve Social Media Presence for Your Business

5B E H U M A N

It helps to show your soft side on social media as

people want to connect with real humans and not

a faceless brand. Make the conversation more

about your followers than about your brand.

Use the 80:20 rule. 80% of your posts should be

non-promotional and only 20% should be

promotional.

Page 8: 7 Ways to Improve Social Media Presence for Your Business

6H A V E A P L A NA structured plan will serve two goals. First it will

make sure you post regularly. Second, you will get

the content ready beforehand since you know what

you have to post. 

You must decide what platforms are best suited for

your brand based on where your target market

spends their time. 

Page 9: 7 Ways to Improve Social Media Presence for Your Business

7 L I V E V I D E O S

Live videos have made a mark as the most exciting

marketing tool in recent times. Live videos are not yet

fully exploited which is why social media sites are

pushing the feature.

Facebook and Instagram send users a notification every

time any of their contact starts a live video.

Page 10: 7 Ways to Improve Social Media Presence for Your Business

Following these seven practices

consistently will increase your social

media presence .  

If you have other tactics to increase

social media presence . Let us know in

the comments below .


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