7 W A Y S T O I M P R O V E Y O U R S O C I A L M E D I A P R E S E N C E
F i r s t , y ou need t o unde r s t a nd
t h a t g r ow i ng s o c i a l med i a
p r e s en c e t a k e s t ime .
Wo r k sma r t l y w i t h t h e f o l l ow i ng 7
t i p s t o imp r o v e y ou r s o c i a l med i a
p r e s en c e .
1G E T S O C I A L
Invest time in building relations with peers and industry
leaders. There is a lot that can be done in collaboration
with influencers and communities on social media.
Participate in communities and groups that are relevant
to your industry. Answer queries and comment on blogs
posted on groups other than yours.
2I N C L U D E Y O U R F O L L O W E R S
Make your followers an active part of your page or profile.
You can ask your followers to post how their life has
changed after using your product.
Start a trivia game by picking a topic that is close to your
follower’s heart and related to your brand. Use Facebook
Polls to understand their interests.
3P R O M O T E E V E R Y W H E R ELet all your customers know that you are on social
media. You can get decent traction even if all your
current customers and employees promote your page
among their friends. Make sure you are creating
interesting content.
4U S E Y O U R W E B S I T E
Use social media icons on your website pages. Place
the icons on pages with content that is funny,
informative and valuable. Make sure your icons scroll
down the page with your visitors.
5B E H U M A N
It helps to show your soft side on social media as
people want to connect with real humans and not
a faceless brand. Make the conversation more
about your followers than about your brand.
Use the 80:20 rule. 80% of your posts should be
non-promotional and only 20% should be
promotional.
6H A V E A P L A NA structured plan will serve two goals. First it will
make sure you post regularly. Second, you will get
the content ready beforehand since you know what
you have to post.
You must decide what platforms are best suited for
your brand based on where your target market
spends their time.
7 L I V E V I D E O S
Live videos have made a mark as the most exciting
marketing tool in recent times. Live videos are not yet
fully exploited which is why social media sites are
pushing the feature.
Facebook and Instagram send users a notification every
time any of their contact starts a live video.
Following these seven practices
consistently will increase your social
media presence .
If you have other tactics to increase
social media presence . Let us know in
the comments below .