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6 Ways to Cultivate Goodwill on Yelp
Since you can’t ask for reviews on Yelp, it’s sometimes tough to know how to start getting
them. That’s why it’s so important to create a good experience on the site and with your customers,
prompting them to review your business (positively!). Here are six creative ways to cultivate positive
reviews on Yelp:
01. Put Your Best Face Forward
Build out your Yelp profile with a photo, location, hours and a food or service menu. This gives your customers a professional place to come review your business and shows them that you take pride in presenting your business well.
02. Reach Out to RegularsRegulars are not only good for business, they also tend to leave wonderful Yelp reviews. Recognizing these people and offering them a “frequent customer” discount or deal will undoubtedly result in positivity on Yelp.
03. Respond to Reviews the Right WayIf you reply to every negative review in a harsh, dismissive manner, customers will take note. Build goodwill by graciously responding to comments, good and bad.
Display a “Find Us on Yelp” sticker in the front window of your business or on your website. This shows customers that you have nothing to hide and that you’d appreciate their feedback, too.
04. Say It With a Sticker
05. Encourage Check-InsWhen customers check in on Yelp, it broadcasts their location to followers and friends. Offer a special perk for checking in and it will encourage Yelp users to take advantage of this feature, spreading positive information about your business. Plus, users will feel appreciated when they receive a discount.
06.Consider a Yelp Deal
A Yelp deal is a great way to not only drive business, but also encourage new and current customers to review your services. Yelp deals often offer a small discount such as buy a $30 credit for $20.
Businesses that receive
five-star reviews have them
for a reason. Visit your
highest-rated competitors on
Yelp and read their customer
reviews. Use these reviews to
give you an idea of what your
customers are looking for in
an ideal experience.
Advice InspirationActionAs you continue to build your
Yelp profile and receive reviews,
remember that Yelp can be a
powerful form of free advertising.
Interact with your customers in a
positive way and encourage them
to share photos and details of
their experience. This is a great
way to build word-of-mouth buzz
about your business.
“Customers don’t expect you
to be perfect. They do expect
you to fix things when they
go wrong.”
— Donald Porter, vice president of British Airways