Effective Inbound Marketing
5 Ways to MakeYour Blog PostsConvert to Sales
http://thesmallbusinessblogger.com
One: Know your audience.
If you are trying to appeal to everyone, you appeal to no one. Learn who your client is and speak their language.
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Two: Go easy on the promotion.
Promotional messages bore readers. Clients don't care about building your brand. They care about whether you can meet their needs.
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Three: Answer their questions.
Potential clients will find you when they Google their questions. If you provide answers, you show your expertise.
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Four: Write for people, not search engines.
Keyword stuffing alienates readers. Write in a natural, appealing tone.
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Five: Post frequently.
According to HubSpot, 92% of businesses with frequently updated blogs get clients through those blogs.
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You don't have to do it all yourself.
The demands of a well-managed inbound marketing campaign can be
enormous. A skilled content writer and marketer can help. Contact
Lara at The Small Business Blogger to find out how a regularly
updated topical blog can work for you.
http://thesmallbusinessblogger.com
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