SEO Rankings Crashing? 5 Troubleshooting SEO Tips
By Charise Stevens @charisestevens
Have keywords that aren’t ranking on the 1st page on Google?
We’ve found a science to troubleshoot your SEO
1. Website Technical Issues When your rankings begin dropping first check
for any technical issues. Using Google Webmasters
check the following:
• Confirm Google Analytics Code is Verified
• Check for Page Errors
• Locate Specific Crawl Errors
• Checking Site Speed
• Locate any Spammy Website Links
It can be a struggle to rank on page one… but don’t fret
2. Search Engine Algorithm Changes
Google and other search engines regularly have
algorithm releases which could affect your keyword
rankings. Keep a pulse on any new changes by joining
digital marketing forums and following leaders.
Check out these Digital Leaders:
• searchenginewatch.com
• moz.com
• seroundtable.com
Got Perfect Keywords?
Probably not…
3. Target SEO Keywords If your once perfect keyword selection is losing rankings, try these few tips using Google Keyword Planner and Google Analytics:
• If you have high competition keywords - increase your marketing efforts OR exam another keyword to push
• Are your keywords relevant to the content your publishing? • Think like your customer! What words would your customer search? • Avoid vanity keywords (root keywords): try using a more specific and
descriptive keyword • Are you getting traffic with related keywords? If so try similar
keywords.
Understand your audience to predict
their behavior
4. User Behavior Using Google Analytics check the user behavior tracking to research and analyze your audience. • New VS Returning: Have a good balance of new and
returning visitors to your site – Suggestion: 1/3 of visitors should be returning, if not your
content may not be relevant or enticing to return again
• Frequency: Goal is to have a high returning frequency.
Regularly update your website with new information to encourage your visitors to come back – Suggestion: blog 3-5 times a month
User Behavior
• Engagement: The longer the visitor stays on your website the better. – If they are bouncing off your website there may
be a lack of call to actions, direction or quality content.
• Drop Off Rate: Focus on lowering this rate. – If the rate is high, check the quality of the content,
any missing call's to action that guides the visitor to another page.
Don’t get caught doing these
Marketing no, no’s
Major no, no’s of digital marketing:
• Developing untrusted backlinks
• Mass link building
• Short term SEO techniques that get instant rankings
• Bad quality content with no value
• No social media engagement
• Spam commenting on blogs and forums
• Useless PR releases
• Article Directory submissions
5. Inbound Marketing
Inbound Marketing DO’s
• Develop a strategic plan incorporating content marketing, social media and inbound marketing.
• Use organic white hat methods for lasting success.
• Building trusted and high website ranking links.
• Use relevant and helpful content and engaging with your target audience.
Remember these 5 troubleshooting steps to get your SEO rankings back on track.
1. Website Technical Issues 2. Search Engine Algorithm Changes 3. Target SEO Keywords 4. User Behavior 5. Inbound Marketing
Ready..set..go!
Want more detailed step by step info?
• Check out ChariseStevens.com
Drop a line at: • @ChariseStevens
• facebook.com/ChariseStevens
