Download - 3. masthead research
Masthead Research
By: Noir El-Nour
The Rolling Stone magazine have played around with their own mast head design. For example:
Rolling Stone Mastheads
Behind the model
In front of the model
Underneath a strapline
Changing the colour from
red to yellow
Having some of the masthead hidden behind a sticker
NME MastheadsNME haven’t changed their masthead design that much over the years, but they have made some changes:
Pink masthead
Changed to red but still with the dateline
underneathModel coming over
the masthead
In this edition they have placed a strapline above the masthead and
they have changed the colour. There is also no dateline underneath the masthead
Q Magazine MastheadsQ Magazine’s masthead haven’t changed the design of the masthead, however they have changed the way that they use it with the model:
Masthead in front of the
model
Masthead above the barcode
Strapline above the masthead
Strapline againModel in front of
the masthead
Kerrang Mastheads
Masthead is in front of the model, and is
framed by the strapline
Masthead now has a box around it, cutting off the
model
Stickers now overrun the masthead
Stickers again
Model is now in front of the
model
Vibe MastheadsVibe have kept the same design for their masthead, changing just the colour for each issue. The models have also been consistently in front of the masthead, the surrounding content has varied:
White masthead to go with the yellow
and blue colour scheme
Red masthead to go with the black, white and red
colour scheme
Black masthead to go with the pink and black colour
schemeMore content above
the masthead
Inspiration?From this research, I have made up my own decisions about the style I would like my masthead to be in. Red colour – as this seems to be more eye catching for both NME, Rolling Stone and Q
In Front of the model – This is because I believe that it grasps more attention that way for the audience
Having a strapline above the masthead - This seems to frame the masthead on the page, looking at Vibe magazine in particular.