Download - [2015 guide] marketing trends you can't miss
2015 GUIDE:
MARKETING
YOU CANNOT
THE
MISSTRENDS
2014everyone was saying,
Last year, in
2014
“Paid search is getting too expensive.”
2014
“Paid search is getting too expensive.”
“Everyone’s a content marketer.”
2015Now that it’s
2015Now that it’s
next BIG channel for growth.You want to find the
Where’s the world headed this year?
US Total Media Ad Spending Share, by Media, 2013-2018
Source: eMarketer
Mobile is the channel projected to grow.
251% growth expected in the
next 4 years
only
Source: eMarketer
So, what are people doing on mobile?
Americans spend more time on Social Media than anything
on the web, even email.
Source: Business Insider
Americans spend more time on Social Media than anything
on the web, even email.
Source: Business Insider
60% of social media time is from mobile.
Facebook is leading the charge on mobile advertising,
with almost $2 billion of growth this year, all from mobile ads.
Facebook will get an even bigger reach with the Audience Network.Allowing you to simply place your mobile ads across a network of apps ~ reaching a larger audience.
But, other social networks have noticed.
Mobile app install ads have been introduced by Twitter & Tumblr.
And others are coming…
will all open up public advertising platforms this year.
snapchat
Expect to see…
Mobile app install ads
Expect to see…
Mobile app install ads
Video ads
Expect to see…
Video adsPromoted Pins/Posts
Mobile app install ads
Expect to see…
Promoted Pins/Posts& more
Video adsMobile app install ads
All focused on one word…
NATIVE
Stay ahead and focus on these three things…
1. Get in early
Be the first to test & discover new platforms & ad units.
Build a responsive mobile website & create a mobile app for iPhone & Android.
2. Optimize for mobile
3. Create native-looking ads
MOST IMPORTANTLY
Let’s dive in…
i.e. blend in with the feeds
Talk to your customers the way they talk to each other.
LOL
Use relevant language.
OMG
FAIL
#WIN
CUTE
TRENDINGSELFIE
#INSTAGOODTWERK
Use images to connect & express your authenticity.
#AvoidSpam ~ Be a friend.
Apps are dominated by photos.
Join your customers.Express yourself with photos.
Which photo feels more relevant to your customers?
vs.
EXAMPLE:
• Not staged • Blend in with social feeds • Instagram-style feel
Social images perform best.
HUGE2015 will be a
year, full of new advertising opportunities.
MOBILE will be the center of digital time.
SOCIAL will keep dominating mobile use.
IMAGES will grab your customers’ attention
Social-sourced