PITCHES: Pinwheel Anniversary Video (PHASE 01a)

I. Silhouette Shapes on a TimelineThese triangle-shaped pieces fly through a space with a wire timeline, assembling to form different things with existing shapes that mark pivotal moments in Pinwheel’s history, straight on to present day and beyond.

Possible Treatment/Look: Vintage silhouette and saturated color palate http://vimeo.com/colinhesterly/world-of-motion

II. Pinwheel Studio as a Rube Goldberg Machine “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep” - scott Adams. This quote appears before we enter Pinwheel’s front door. When it opens, it starts the machine that goes through

the studio, running past awards, strange contraptions, and maybe even pieces of favorite projects Pinwheel has worked on. The machine is crazy and large, much too large to be in the studio. The machine finishes by pressing “enter” on a computer screen full of code. A nice typographic screen displaying “Pinwheel makes Art” pops up. The computer is then knocked over revealing the same typographic design “Pinwheel makes Art” on a printed, framed poster. NOTE: I’ve also considered this same idea with a robot with a Pinwheel heart who’s insides function as the Rube Goldberg machine.

Possible Treatment/Look: Photographic manipulation similar to this Cee Lo - Buried videohttp://www.youtube.com/watch?v=g6j-15wN68w

III. Circular DioramaCurtains pull up and reveal a diorama-looking set made of paper. There’s a series of two half circles that spin to reveal new scenes. As these scenes are revealed, more “layers” are revealed until the camera pans out fully and reveals a spinning pinwheel. Each “scene” can epitomize what Pinwheel does as a creative agency. It can be a history of the company, or emphasize that it’s built a foundation for the future, or show that because Pinwheel has it’s roots in traditional graphic and illustrative art and it’s head in the world of technology and marketing, it’s suited to be a growing and lasting company.

Possible Treatment/Look:Paper cut-out, could do this with a slight stop-motion jitter or a little smoother. http://www.youtube.com/watch?v=LtJ__2MfuWQ&feature=relmfu

For a good example of what I mean about this “spinning” diorama see this example:http://www.youtube.com/watch?v=T7wfVgufKTo

NOTE: Though I’ve kept a possible look in mind for each of these ideas, the moodboards/look and ideas can potentially mixed and matched.

Things that might be helpful to move this section on to part B of phase 1: 1.) A tagline that encompasses Pinwheel as an agency if available. It doesn’t have to be in the film, but if there is one available, it can be used to send a specific message outside of Pinwheel is creative, which should just be assumed. 2.) Music/SoundtrackI noticed that the brief states no music with lyrics. I know we’re aiming for “uplifting”, but are there any songs that you feel would be appropriate? I have a few, but some are more energetic leaning and others have a more cinematic feel. Let me know if you have a vision on this front, otherwise, I’ll will proceed with my discretion.