Exhibits: October 11-13, 2010 | Conference: October 10-13, 2010Mandalay Bay Convention Center | Las Vegas, Nevada USA

WELCOME RECEPTION ....................................... $15,000This is a great opportunity to increase your exposure, meet face‐to‐face with attendees and take center stage as the industry comes together to celebrate at the Welcome Reception.Key sponsor benefits:• VIP Welcome Reception tickets for 100 customers• 30 minute pre-eception for those 100 VIP customers• Opportunity for Executive from Sponsor to address the Welcome Reception audience (2-3

minutes maximum)• Company logo displayed in the Welcome Reception venue• Company logo on all Welcome Reception signage• Company name on all Welcome Reception tickets• Sponsor recognition in the Attendee Brochure• Sponsor recognition in Event Guide and on event websites

ASRW HOTEL SHUTTLE ...................................... $10,000Imagine your company’s name or product photo prominently displayed for THOUSANDS to see as the exclusive sponsor of the hotel shuttle, your message will attract plenty of attention from attendees as they travel to and from the event.Key sponsor benefits:• Company logo on route signage• Company logo/message on shuttle bus headrest covers• Sponsor recognition in Attendee Brochure• Sponsor recognition in Event Guide and on event websites

CONFERENCE PORTFOLIOS ................................. $7,500Reach over 1,000 conference attendees! Each Super Pass attendee will receive a conference portfolio with your logo embroidered on the side.Key sponsor benefits:• Company logo printed on the conference portfolio• A supply of bags (min. 250) to distribute from your booth• Sponsor recognition in Event Guide and on event websites• Sponsor may provide one piece of collateral to be inserted in the portfolio

BADGE LANYARD DISTRIBUTION PLAN A ............. $5,000Have your company name around the neck of EVERY attendee at the show! We’ll supply and produce the lanyards and make sure every attendee gets one. Sponsorship also includes recognition in the ASRW/NACE/CARS event guide.

PLASTIC SHOW BAGS ........................................... $3,000Put your logo literally in the hands of THOUSANDS of attendees at the show! Attendees use these plastic bags to carry literature and promotional items. Provide Show Management with your company’s logo and we will place them in a prominent location at the show’s entrance for distribution. Sponsorship also includes recognition in the Event Guide.

BADGE LANYARD DISTRIBUTION PLAN ............... $2,500Have your company name around the neck of EVERY attendee at the show! You’ll supply the lanyards and we’ll make sure every attendee gets one. Sponsorship also includes recognition in the ASRW/NACE/CARS event guide.

BADGE RECYCLE BINS (ALL) ................................ $2,500Show your GREEN side at NACE by supporting our on‐site recycling efforts. A number of badge recycling bins will be placed in strategic locations throughout the event and your company logo would be showcased! Key sponsor benefits: Company logo on badge recycling bins & sponsor recognition in Event Guide

INFORMATION/BADGE HOLDER PICKUP STATION .................................................. $2,500For the company that wants maximum visbility in a key location, the Information/Badge Holder ick Up Station sponsorship is for you! 90% of attendees visit this station to obtain a badge holder and get their questions answered. Have your company name and logo capture their attention, increasing your exposure throughout the four‐day event.Key sponsor benefits:• Company logo on all signage on and around station counters• Company can provide handout to be distributed at counters‐ driving traffic to your booth• Sponsor recognition in the Event Guide• Sponsors recognition on CARS and NACE websites

ENTRANCE CARPET LOGO LOBBY ........................ $2,000Present your company logo front and center as attendees walk through the threshold of the main lobby entrance to the show. Prominent 5’ x 5’ carpet logos (artwork can include your booth number) are available.

REGISTRATION TICKET PROMOTION .................... $1,500Along with their badge, your company message can be delivered to all pre‐show and on‐site registrants. This promotion will consist of an additional function ticket in their badge packet that promotes your company, show special, etc. – whatever message you want to deliver to get them to visit your booth! Talk about a captive audience!Key sponsor benefits:• Company recognition, message and booth number on the last 3” x 5” ticket in their badge• packet• Option of ticket redemption at booth for company giveaway or drawing• Sponsor recognition in Event Guide• Sponsor recognition on ASRW | NACE | CARS website

COFFEE LOUNGE ............................... CALL FOR DETAILSAttendees love their coffee! Sponsoring company will capture immediate attention and added exposure by sponsoring the coffee service for conference attendees, made available during their session break(s). Sponsor will have the option to staff the lounge with company reps for attendee networking purposes. Think of it as an extension of your booth space! A variety of options and price points are available. Call for more details!

EXCLUSIVE SPONSORSHIPS

2010 SPONSORSHIP & ADVERTISING OPPORTUNITIES

Exhibits: October 11-13, 2010 | Conference: October 10-13, 2010Mandalay Bay Convention Center | Las Vegas, Nevada USA

LARGE VERTICAL BANNER UNIT........................... $3,500Grab attendees’ attention and lead them directly to your booth! These 6-feet-wide by 11-feet-tall units are lit and located in the main lobby. You provide the artwork (don’t forget your booth number!) and we’ll produce the unit.

EDUCATIONAL THEATERS .................................... $3,000Educational Theaters are designed to allow companies to lead their own education/training on the exhibit hall floor. Access a captive exhibit hall audience and engage attendees by providing cutting edge information on the newest processes or products. Theater content can include hands-on product demonstrations, computer software/internet based product demos, professional presentations, etc. Sponsor 1 day, 2 days or all 3 days. Key sponsor benefits: • Sponsor recognition and Theater schedule in printed marketing pieces, electronic advertising

and event websites• Sponsor recognition and Theater schedule in Event Guide and onsite signage• Sponsor recognition and Theater schedule in registration/badge mailing packet• Includes 800-1,000 sq ft “theater” area on the show floor, audio visual, internet access,

electrical, tables, chairs, onsite signage and overhead hanging signage

E-MAIL CAMPAIGN SPONSOR ............................... $2,500Show Management will interact monthly with pre-registered attendees via a strategic e-mail campaign and now you can too! Make sure YOUR company is at the top of the attendees’ must-see list. This e-mail update places your company directly in front of these prospective attendees as they start planning which companies to see at the show. Key sponsor benefits: • •Companyname/logoandfeatureoneachsponsorede-mail• •Prominentexposuretothousandsofpre-registeredattendees• •Linkfromthee-maildirectlytoyourcompanywebsite

COMPUTER LAB ................................................... $2,000Startingat$5,000,theComputerLabisdesignedforexhibitorstoleadtheirownsoftwareor internet based product training/demonstrations on the exhibit hall floor. Access a captive audience and engage attendees through computer demos on the newest software or online products/services. What better way to showcase a product or servce than live and in person! Sponsor 1 day, 2 days or 3 days/ Multiple time slots are available each day. Key sponsor benefits: • SponsorrecognitionandComputerLabscheduleinprintedmarketingpieces,electronic

advertising and event website• SponsorrecognitionandComputerLabscheduleinregistration/badgemailingpacket,Event

Guide and onsite signage• Includes800-1,000ofsecuredComputerLabspaceontheshowfloor• ComputerLabincludeslaptopsfordemos,soundproofstructure,audiovisual,internet

access, electrical, tables, chairs, onsite signage and overhead hanging sign

BILLBOARD PANEL ............................................... $1,750Attract attendees at various locations with billboards strategically placed in high-traffic areas of the show, such as registration or the main aisles of the show floor. Whether you’re launching a new product or just want to invite attendees to your booth, these signs are sure to get their attention. As a sponsor, you’ll provide the artwork and we’ll take care of production of this single sided 1-meter-wide by 8-feet-high sign.

NEW! GOBO LOGO ................................................ $1,750For those with an affinity for the latest technology, imagine your logo displayed in a prominent location via gobo - or ‘go between’ optical light pattern technology.

ROTATING KIOSK .................................................. $1,750Place your company’s ad or graphic on a strategically placed, rotating, lighted, 3-panel kiosk. You provide the artwork and we’ll take care of production. Attendees can’t miss this kiosk!

REGISTRATION PACKET INSERTS ......................... $1,500Statistics show that more than 70% of attendees arrive at a show with an agenda. Make sure you are first on their list. This limited and highly sought after sponsorship is a perfect way to showcase giveaways, product launches and other strategic options that will drive attendees to your booth. Key sponsor benefits:• Placement of your insert in all badge mailings • Sponsorship recognition in Event Guide

BADGE RECYCLE BINS (EACH) ............................. $1,000Show your GREEN side at CARS by supporting our on-site recycling efforts. A number of badge recycling bins will be placed in strategic locations throughout the event and your company logo would be showcased! Key sponsor benefits: • Company logo on badge recycling bins• Sponsor recognition in Event Guide

E-MAIL CAMPAIGN ADS ........................................ $1,000Show Management will interact monthly with pre-registered attendees via a strategic e-mail campaign and now you can too! Make sure YOUR company is at the top of the attendees’ must-see list. This e-mail update places your company directly in front of these prospective attendees as they start planning which companies to see at the show.Key sponsor benefits:• Company name/logo and feature on each sponsored e-mail• Prominent exposure to thousands of pre-registered attendees• Linkfromthee-maildirectlytoyourcompanywebsite

YOU ARE HERE MAP UNIT ....................................... $750These handy map units help attendees navigate the exhibits, each highlighting your booth number/location and company name. These are units that are strategically placed units throughout the show floor. The units have a map of the entire Show Floor.

ATTENDEE GIVEAWAY ........................ CALL FOR DETAILSWith this sponsorship, every attendee will receive a ticket with their badge mailing packet that directs them to your booth to pick up your company giveaway - be creative with your offering! Key Sponsor Benefits: • Direct exposure to thousands of attendees• Company name and booth number on giveaway coupon, distributed to all pre-registered

attendees• Sponsor recognition in Event Guide

SPECIAL PROMOTIONS & NON-EXCLUSIVE SPONSORSHIPS

Exhibits: October 11-13, 2010 | Conference: October 10-13, 2010Mandalay Bay Convention Center | Las Vegas, Nevada USA

SPECIAL PACKAGES

UTLIMATE PACKAGE ............................................ $5,500Maximize your investment and exposure (before, during and after the show) by choosing the Ultimate Package.Key sponsor benefits:• Carpet logo in the aisle next to your booth• Web banner ad on NACE website• One billboard panel in high-traffic area• One full page, 4-color ad in Event Guide• Floor Plan listing in Event Guide• ExhibitorListingLogoinEventGuide(black&white;add$125for4-colorlogo)

ELITE PACKAGE ................................................... $3,500Invest in the Elite Package for exposure both during and after the show.Key sponsor benefits:• FloorPlanListinginEventGuide• ExhibitorListingLogoinEventGuide(Black&white-add$125for4-colorlogo)• Carpet logo in the aisle next to your booth• One billboard panel in high-traffic area• One full page, 4-color ad in Event Guide

NEW EXHIBITOR PACKAGE ................................... $1,250As a first time exhibitor of ASRW | NACE | CARS, you definitely want to be noticed and stand out from the seasoned professionals. This package will help you do just that! Key sponsor benefits: • New Exhibitor highlight next to company listing in the ASRW Event Guide • Highlighted listing on the You are Here Map Units • Highlighted booth and listing on Show Map • Inclusion in New Exhibitor section of NACE | CARS website, Attendee Brochure and Event

Guide

BRAND BUILDING PACKAGE ................................. $1,250As an exhibitor of ASRW | NACE | CARS, you definitely want to take advantage of our most popular package! The package includes: • UpgradedWebListing• ExhibitorListingLogoinEventGuide• Billboard Panel in high-traffic area

NEW PRODUCT SHOWCASE

EVENT GUIDE ADVERTISING

EVENT GUIDE COVER NOTE ................................. $2,500Attract attention and post your company message and logo on an attention-getting “virtual note” (3” x 3”) featured prominently on each Event Guide distributed on-site. Key sponsor benefits: “Virtual note” with sponsor message printed on each Event Guide cover & sponsor recognition in Event Guide and on NACE website

2ND COVER SPREAD ............................................ $2,000Ad placement in the Event Guide is a great way to distinguish your company from hundreds of others in the show. With a wide variety of offerings to suit almost any budget, there’s no reason to miss out on this additional exposure.

PAGE 3 ................................................................. $1,500Ad placement in the Event Guide is a great way to distinguish your company from hundreds of others in the show. With a wide variety of offerings to suit almost any budget, there’s no reason to miss out on this additional exposure.

FOUR COLOR PAGE .............................................. $1,000Ad placement in the Event Guide is a great way to distinguish your company from hundreds of others in the show. With a wide variety of offerings to suit almost any budget, there’s no reason to miss out on this additional exposure.

FLOOR PLAN AD ...................................................... $750Ad placement in the Event Guide is a great way to distinguish your company from hundreds of others in the show. With a wide variety of offerings to suit almost any budget, there’s no reason to miss out on this additional exposure.

FOUR COLOR 1/2 PAGE AD ..................................... $750Ad placement in the Event Guide is a great way to distinguish your company from hundreds of others in the show. With a wide variety of offerings to suit almost any budget, there’s no reason to miss out on this additional exposure.

NEW PRODUCT DISPLAY4X4 TABLE .............................................................. $6506’ TABLE ................................................................. $5003’ TABLE ................................................................. $300Surveys say over 76% of NACE attendees come to NACE to see new products. Take advantage of this and showcase your new product at the New Product Pavilion- featured in a high traffic area. Attendees will crowd the Pavilion to get a glimpse of the latest products, services and technologies that will benefit their businesses. The New Product Pavilion can be a launching pad to your booth for attendees who may not be familiar with your new product. Key sponsor benefits: • Space in the New Product Pavilion with signage (either 4x4 display or 3’/6’ table)• Sponsor recognition in Event Guide and on NACE website• Opportunity to win Best New Product of the Year• A new product is defined as a product introduced to the marketplace since November 2009,

after NACE 2009. Date of product introduction required to be qualified. Each item is subject to height and weight restrictions. If display item requires electricity, extra charges will apply.

EVENT GUIDE EXTRAS

EXHIBITOR LISTING LOGO ....................................... $300Enhance your program listing by adding your logo next to your company’s information in the printed Event Guide. Take advantage of this inexpensive option to ensure that your company stands out as attendees use this resource at the show and during the coming year.

FLOOR PLAN HIGHLIGHT ......................................... $250Stand out from the crowd by having a colored highlight of your booth space on the fold-out Event Guide floor plan. Your company name will also be featured on the booth. Note: Due to size limitations, floor plan listings are limited to 400 square foot island spaces or larger.

Exhibits: October 11-13, 2010 | Conference: October 10-13, 2010Mandalay Bay Convention Center | Las Vegas, Nevada USA

ONLINE SPONSORSHIPS/hanleywoodConnect

MOBILE CONNECT ................................................ $2,000Perfect for tech-savvy trendsetters! Attendees get all the information they need for the show on their smartphone while walking the show floor....instantly with our re-designed mobile technology! The mobileConnect exclusive sponsor is positioned front and center with key buyers and prominent logo recognition throughout the site.

ONLINE REGISTRATION PAGE SPONSOR .............. $1,500With virtually EVERY attendee registering for the show online, the Online Registration Page Sponsor is hIghlighted EACH page of the attendee registration system with a web banner! This sponsorship a highly sought-after opportunity that almost every attendee will see!

WEB ADS (NON-EXCLUSIVE) ................................. $1,500This affordable opportunity offers excellent visibility with a custom 125 x 125 web ad featured on the homepage -- the most prominent page -- of the show site. Your non-exlcusive banner will be located on the homepage (see image for exact placement location), and will be linked to your website. This opportunity provides excellent visibility, metrics on the number of clicks/impressions of your banner, and longevity!

EXHIBITOR VIDEO PLUS ....................................... $1,250CatchtheeyeofyourtargetattendeeswiththeNEW!ExhibitorVideoPLUSsponsorship.Thissponsorship includes the Exhibitor Video offerings (5 min or less video in your online profile with correspondingvideoicon)PLUSwe’llloaditintheConnectVISIONlibrary.

ONLINE REGISTRATION EMAIL SPONSOR ............. $1,000A great value for exhibitors looking to drive traffic to their website or encourage attendees to contact them before and after the show! Receive the best placement in our exhibitor searches with your keyword, AND the Online Value Package includes our best sellers from the Ultimate Online Profile: an upgraded web listing, online product preview, press release and a show specialPLUS1,000emailcreditstosendtoattendeesthroughhanleywoodConnect.

EXHIBITOR VIDEO .................................................. $750Provide a virtual demonstration of your products for year-round website visitors! You provide video file (5 minutes or less) and we’ll take care of the steaming and hosting. With this sponsorship, your video will appear in your online profile and includes a video icon next to your exhibitor listing.

UTLIMATE ONLINE PROFILE .................................... $750NEW! Get the most from hanleywoodCONNECT with an online profile that’s sure to be noticed. This package includes our best selling features especially for exhibitors looking for maximum visibility within hanleywoodConnect. You receive an upgraded web listing, an online product preview, a press release and a show special!

WEB ADS (NON-EXCLUSIVE) .................................... $750With attendees and prospective attendees visiting the website EVERY day, a web ad on the home page is one of the BEST investments for branding your company, announcing your booth number or advertising a product. Your non-exclusive 180 x 150 ad will be featured ‘above the fold’ in one of two locations (see image for exact placement), will rotate along with others and will be linked back to your website. We’ll provide you with metrics on the number of clicks/impressions to help you measure your success!

WEB FLOOR PLAN LOGO ......................................... $500Attract even more attendees to your booth pre-show by helping them locate your company on the floor plan! Your company will stand out from the crowd with your logo on the online floor plan.Limitedtobooths20’x20’orlarger.

UPGRADED WEB LISTING ........................................ $350Quick, easy and affordable! Enhance your Online Booth Profile with your company logo and link directly back to your website. This new package will also place your company listing at the TOP of the exhibitor searches for your keyword/product category, and will display your company logo on the online floor plan when attendees mouse over your booth!

500 ADDITIONAL EMAIL CREDITS ........................... $250Exhibitors now have two options for sending attendees emails - either individually or in bulk. Each exhibiting company is allotted a certain number of FREE emails based on booth size but additional e-mail credits may be purchased. Use this opportunity to pre-screen prospects and find your exact target buyers. The more credits you purchase, the lower cost per e-mail! Quantity = 500

GREEN DESIGNATION .............................................. $250Attendees looking for eco-friendly suppliers will be certain to spot your company with this cost effective sponsorship. The green icon will appear next to your company name within the all new Exhibitor Search of hanleywoodConnect. Check out all our new icons and collect them all!

KEYWORDS ............................................................. $250Just like google, as attendees search the show website, paid advertisers’ listings appear at the top of the search. Purchase 1 or more citical keywords that pertain to your company and your listing appears at the top of the results! One click will take attendees to your Online Booth Profile, when attendees search for a keyword you have purchased on the show website! Attendees can view your company information, then send you an email or request an on-site appointmentwithyou.Limitedto3companiesperkeywordonafirst-come,first-servedbasis,so act now!

ONLINE PRODUCT PREVIEW .................................... $250Capture the attention of attendees with a preview of what they’ll find in your booth on site. Your product and company name will be listed in a separate searchable database as well as in your Online Booth Profile, complete with a photo and description, and an icon in the all new exhibitor search results in hanleywoodConnect The more icons you have, the better visibility you receive. Collect them all!

PRODUCT CATEGORY SPONSOR ............................. $250Attendees are ‘matched’ with exhibitors based on products. As attendees are searching the exhibitor list for products, a product category sponsor’s exhibitor listing will appear at the top of the search results. One click will take attendees to your Online Booth Profile, when you appear at the top of the list of search results! From there, attendees can view your company information,thensendyouanemailorrequestanon-siteappointmentwithyou.Limitedto3companies per product category, so act now!

ADDITIONAL ATTENDEE APPOINTMENTS ................ $200Do you know exactly who you want to meet with at the show? Schedule appointments with attendees before you arrive on site. Each exhibitor receives an allotted number of FREE appointments based on booth size. Additional appointments may be purchased for $200 for 20 appointment credits.

ONLINE VALUE PACKAGE ........................................................................... $1,350A great value for exhibitors looking to drive traffic to their website or encourage attendees to contact them before and after the show! Receive the best placement in our exhibitor searches with your keyword, AND the Online Value Package includes our best sellers from the Ultimate Online Profile: an upgradedweblisting,onlineproductpreview,pressreleaseandashowspecialPLUS1,000emailcreditstosendtoattendeesthroughhanleywoodConnect.

Icons that Get You Recognized