Download - 2008 Brand Tango Portfolio
The Tango is a dance of
seduction & synchronicity
A brand image is no different,
there are those who lead and those who are led.
Which are you?
1L e s son One
Choosing Your Partner
✯ ✯
“Choosing the right partner is imperative if the
Brand Tango is to be performed properly. We tend to
work best with partners who have a steady foot who
are well-balanced and arrive rested and ready to get
real results. Partners should be bright, responsive and
bring their own personal style to the dance.”
Choose the right partner, perform the Brand Tango, and watch consumers line up to dance with you.
THE IDEAL PARTNER
www.brand-tango .commaster ing the brand tango2 3
L e s son T W O
Hold Them Tight
✯ ✯
“A properly performed Brand Tango will attract
consumers to you. Approach them confidently
and hold them tight using intelligent marketing,
innovative product design and an engaging brand
image. These moves will ensure that your dance
will last well into the evening. You may even be asked
for another. We believe you call this a ‘referral’.”
Attract your ideal consumer, perform the Brand Tango, and glide effortlessly across the crowded marketplace.
ATTRACT & ENGAGE
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2www.brand-tango .com
L e s son T H R E E
Practice In A Mirror
✯ ✯
“Practicing your moves requires a commitment to
get better. We suggest watching yourself in a mirror.
To make it easier to observe your performance,
you may want to use the Tango CRM web-based
software system. It analyzes and tracks your every
lead management and tour management move.
We can demonstrate it for you. Once you get it,
you can practice on your own.”
The Tango CRM System, manages leads and tours, fills your dance card with the right consumers.
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3PRACTICE
www.brand-tango .com
4L e s son FOUR
Time To Dance
✯ ✯
“The best way to learn the Brand Tango is to
watch those who have learned it before you. On
the following pages, we have diagrammed some of
the moves we’ve taught others. Remember, each
partner has their own personal style. To accentuate
your particular Brand Tango, we suggest you contact
us for additional lessons. ”
Contact, Joe Russoniello 954.295.7879 or www.brand-tango.com
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OUR MOVES
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LOGOSLOGOS
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Laguna Suites Corporate Brochure Identification Sunterra Corporation - Referral Kit
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Island One Resorts - Sampler King’s Creek Vacation Kit
www.brand-tango .com
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Bass Pro Shops Marketing Proposal Blugreen Vacation Club Sampler
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Leisure Path Member Guide Bluegreen Corporation - 2001 Annual Report
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Sunset Group Corporate Capabilities Brochure Leisure Path Member Kit
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www.brand-tango .com
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Grand Getaways Vacation Travel Club - Member Kit Big Cedar Wilderness Club - Brochure/OPC Invite
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www.brand-tango .com
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Pacific Monarch Resorts Premier Ownership - an exclusive member upgrade program Club Intrawest Member Kit
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www.brand-tango .com
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Club Intrawest - Brand Landscape Royal Palm Vacations Member Kit
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www.brand-tango .com
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The Luxury Collection Brochure Winter Harbor Properties, LLC - an Ecological Resort and Community
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www.brand-tango .com
Contact: Joe RussonielloPresident, Brand Tango
954.295.7879www.brand-tango.com