Typically, what people do
is to put a course on Udemy with no audience,
platform or marketing of
their own.
With no results.
1. Marketing starts before product creation
Ask people what they would like to see in your course. Ask in a relevant Facebook group, LinkedIn group or, even better, to your email list.
This is not only audience research but great marketing. People need multiple exposures to a product before purchasing.
Communication with your following continues for the entire product creation process.
Continually answer questions, monitor feedback and create the course accordingly.
Your first video course will never be your best one. So make sure you keep creating courses and don’t give up after your first or second attempt.
3. Make free
courses
Free courses are the best way to
build a following on Udemy. If
people enjoy your free course they
will automatically search out your paid content.
You can turn a free course to a paid course at a later date and then you will be able to promote to the thousands of people who joined your free course.
4. Create an awesome course
Try to match – as far as you can – the same production values as the highest quality TV documentary.
There’s a great course by Udemy called How to Create Your Udemy Course and the Wistia Course Creation Compilation which will help you on video.
5. Collect email addresses
The best way to get people buying the course is with your own email list.
YouTube videos are great teasers for your courses. Add a
special discount coupon in the first
line of the video description and you’ll get some sales from that.
7. The individual videos in your course
They should be 4-5 minutes in length.
Each of the videos should stand on its own as a valuable account of how to perform a task or alleviate a problem.
Start the video by saying what
you’re going to do in the video, do it, and then finish the
video by saying what you’ve just
done.
Brand the beginning and end of the videos with your brand, your face, your logo,
your web address. Avoid any mention
of Udemy or the course name.
8. The sort of
courses you should create
Provide tangible benefit to the
audience.
Create courses on subjects you
know about.
For this reason career skills (Excel, Photoshop, web design and development, etc.) are easier subjects than soft skills (management, leadership, etc.)
9. The anatomy of a Udemy course
Make sure you are taking the students through a process which, at its conclusion, will give them a skill that is of benefit.
9. The anatomy of a Udemy course
Make sure you are taking the students through a process which, at its conclusion, will give them a skill that is of benefit.
An introductory and concluding video is mandatory.
Furthermore, we can divide Lectures up into Sections.
These Sections should have a short (1-2 minute) introductory and concluding Lecture, preferably with the course creator talking to camera.
Then the subtitle, description and lecture titles should be worked upon and optimised with the benefit to the audience in mind.
Titles should communicate the benefit of the course to the potential students.
Always put yourself in the shoes of your target market
and communicate value to them
with the course’s
salespage.
11. The pricing of Udemy courses
Udemy’s constant discounting and promotions means customers never expect to pay full price.
LENGTH OF COURSE’S VIDEO CONTENT
30+ minutes 1-2 hours 2+ hours
Price them high:
SUGGESTED PRICE
free $49 – $79 $79 – $199
12. Use of Udemy coupon codes
You can create coupons to your paid courses.
These coupons can be free or at a discounted price and they can expire at a specified date. This is extremely powerful.
You can offer courses at a discount for a limited period of time. You can make these offers via social media, to your email subscribers or to the students on your Udemy paid courses…
13. Use of Udemy’s announcement system
There are two types of announcements – promotional and educational.
Promotional announcements can only be sent to students on
your paid courses and
they’ll typically contain a coupon
offer.
Educational announcements
can be sent to any of your
students, but are not allowed to go to affiliate links, sales pages or
squeeze pages.
14. Create relationships with other Udemy instructors
The best way to meet other Udemy instructors online is via the Udemy Studio Facebook Group.
14. Create relationships with affiliates
Udemy has a comprehensive affiliate scheme managed by Rakuten LinkShare.
14. Create relationships with affiliates
Udemy has a comprehensive affiliate scheme managed by Rakuten LinkShare.
Affiliates can create links to Udemy courses with coupon reductions.
There are Facebook groups
where you can woo potential affiliates: Udemy Affiliate
Partners (unofficial) and
Udemy Affiliate Program (official).
16. After you publish – ensure student happiness
It’s important to only add free students who’re going to find the course useful and are likely to leave a review.
Continual engagement with students via the discussion or messaging system will ensure increased customer satisfaction and, hopefully that will result in good reviews and good feedback.
Create a value-packed course with tangible reward to the student, ie. deliver saleable skills with proven benefits. And liaise and engage with the students who take the course to ensure great feedback and reviews.
Sell course reductions using
time-limited coupons to your
existing customers on
Udemy (via promotional
announcements)
If you're interested in earning passive income and learning more about
Udemy take this course for free.
If you're interested in earning passive income and learning more about
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